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18 February 2012, 09:18 PM
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#1 |
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"TRF" Member
Join Date: Feb 2012
Location: USA
Watch: Audemars Offshore
Posts: 141
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Rolex - when is the next price increase?
I am looking at purchasing some additional watches this year. Do any of you have an idea on when the next price increase will come? I hear it was originally scheduled Jan 2012 and Feb 2012 but was put on hold.
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18 February 2012, 09:21 PM
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#2 | |
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"TRF" Life Patron
Join Date: Jun 2005
Real Name: Peter
Location: Llanfairpwllgwyng
Watch: ing you.
Posts: 53,063
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Quote:
__________________
 ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder 
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18 February 2012, 10:45 PM
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#3 |
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"TRF" Member
Join Date: Jul 2008
Real Name: Eric
Location: Location,Location
Watch: this, bro...
Posts: 15,340
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maybe tomorrow...
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18 February 2012, 11:49 PM
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#4 |
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"TRF" Member
Join Date: Feb 2012
Location: USA
Watch: Audemars Offshore
Posts: 141
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what is your source?
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18 February 2012, 11:55 PM
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#5 |
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"TRF" Member
Join Date: Jul 2008
Real Name: Eric
Location: Location,Location
Watch: this, bro...
Posts: 15,340
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Probably the same as yours.
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19 February 2012, 12:35 AM
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#6 |
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"TRF" Member
Join Date: Aug 2010
Real Name: Georgian
Location: Constanta_Romania
Watch: 216570 Polar
Posts: 904
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maybe never
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19 February 2012, 12:41 AM
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#7 |
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"TRF" Member
Join Date: Jan 2012
Real Name: Chris
Location: Wisconsin
Watch: Rolex
Posts: 2,984
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Easy answer, no one knows. Not even ADs.
__________________
Lead by example through production. |
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19 February 2012, 12:44 AM
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#8 |
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"TRF" Member
Join Date: Jan 2009
Real Name: Leo
Location: Midwest
Watch: GMT-II 16710 PEPSI
Posts: 21,461
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Let me check my crystal ball.....
 .....ah it says to check back tomorrow. No one knows for sure but I would bet it will happen this year as usual!!!By the way...welcome to the Forum.....
__________________
 SS GMT-II 16710 PEPSI(Z-serial#) THE ONLY DIFFERENCE BETWEEN MEN AND BOYS IS THE PRICE OF THE TOYS!!! MontBlanc Meisterstuck Doue Silver Barley MontBlanc Meisterstuck Solitaire Doue Signum Proud Card Carrying Member of the Curmudgeons.....Yikes!!! |
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19 February 2012, 12:47 AM
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#9 |
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Member
Join Date: Nov 2011
Location: NYC area
Watch: 16520A30
Posts: 538
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AD's learn of it when it happens...NEVER before!
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19 February 2012, 12:55 AM
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#10 |
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"TRF" Member
Join Date: Sep 2010
Location: Hong Kong
Posts: 316
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When the next increase is unsure but you can be pretty sure there won't be a price decrease.
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19 February 2012, 01:47 AM
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#11 |
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2024 SubLV41 Pledge Member
Join Date: Nov 2007
Real Name: Joe
Location: New Mexico
Watch: Explorer
Posts: 12,840
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The last price increase happened as you were typing your original post, the next one will have occurred before you even get a chance to read this.
__________________
It's Espresso, not Expresso. Coffee is not a train in Italy. -TRF Member 6982- |
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19 February 2012, 02:06 AM
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#12 |
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"TRF" Member
Join Date: May 2010
Real Name: Dan
Location: USA
Watch: This N That
Posts: 34,253
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There will always be price increases, just no telling when it will actually occur.
__________________
When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons |
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19 February 2012, 07:46 AM
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#13 |
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"TRF" Member
Join Date: Feb 2012
Location: USA
Watch: Audemars Offshore
Posts: 141
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yeah that is what the AD told me so I guess they were telling the truth which is unheard of in Miami. I know Audemars lets their client know 30-90 days in advance and Patek they give them a 30 day heads up as well.
I remember when the retail on a Submariner was $4000.00 in 2004 and now we are at $8000.00 8 years later so I am expecting $16,000 in 2020, $32,000 in 2028 and $64,000 in 2036. With the same formula I guess that puts a special edition Masterpiece at $1.2 Million. |
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19 February 2012, 07:56 AM
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#14 |
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Member
Join Date: Apr 2011
Location: U.S.A.
Watch: Omega Seamaster
Posts: 175
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I asked a big-time Rolex AD once about it and their reply was that they do not know about the price raises until they get a FEDEX overnight letter/package with the info in it.
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19 February 2012, 08:07 AM
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#15 |
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Banned
Join Date: Nov 2010
Location: Kingstown
Posts: 58,279
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Everything goes up.................except boats.
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19 February 2012, 08:25 AM
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#16 |
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"TRF" Member
Join Date: Jul 2011
Real Name: Gunter
Location: AL/NJ
Watch: DSSD; 116610LN
Posts: 5,509
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The next increase comes when the AD gets the certified letter from Rolex saying to increase them. Anything more than that is purely rumor.
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19 February 2012, 08:42 AM
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#17 |
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"TRF" Member
Join Date: Feb 2012
Location: USA
Watch: Audemars Offshore
Posts: 141
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I also heard that the dealers cost went up on February 15, 2012 but not the MSRP. Anyone hear the same? What is your guess to their cost? 40% off on gold, 35% off 2tone, 30% on stainless would be my guess.
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19 February 2012, 08:55 AM
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#18 |
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"TRF" Member
Join Date: Apr 2010
Location: NY, NY
Watch: Zenith A3818
Posts: 45
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you could just purchase your watches now since we already expect a price increase.
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19 February 2012, 12:03 PM
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#19 |
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Member
Join Date: May 2009
Real Name: Rich
Location: new jersey
Watch: Submariner
Posts: 74
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I got a call back in response to an email I sent regarding the service / info I received from my local AD, today. He said that Rolex are turning the screws on AD's in order to stamp out discounts as much as possible, or so it seems. Apparently Cartier did a very similar thing a year ago.
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19 February 2012, 12:31 PM
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#20 |
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"TRF" Member
Join Date: Feb 2012
Location: Planet Earth
Posts: 159
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AD would easily earn a comfortable margin of 50%.
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19 February 2012, 12:32 PM
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#21 |
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Member
Join Date: Feb 2012
Location: US
Posts: 138
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50-60% margin for AD is quite common.
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19 February 2012, 08:47 PM
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#22 |
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Member
Join Date: Jan 2012
Location: singapore
Watch: cosmograph daytona
Posts: 388
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an AD in singapore told me last week there was supposed to be a price increase of 3% in late-Jan 2012, however, seems like this is postponed
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19 February 2012, 09:49 PM
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#23 |
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"TRF" Member
Join Date: Jul 2005
Posts: 22,683
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Feb. 30th.
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19 February 2012, 11:25 PM
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#24 |
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Member
Join Date: Feb 2012
Location: US
Posts: 138
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I think Rolex will only increase the price in 3Q 2012, at least judging the economy performance from the global economy for 1 half of 2012.
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19 February 2012, 11:43 PM
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#25 | ||
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TRF Moderator & 2024 SubLV41 Patron
Join Date: Dec 2007
Real Name: Ken
Location: SW Florida
Watch: One on my wrist.
Posts: 64,009
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Quote:
Quote:
* it was either 3 or 3 1/2 % increase to AD cost-can't remember and don't feel like looking it up! 
__________________
 SPEM SUCCESSUS ALIT |
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20 February 2012, 03:18 AM
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#26 |
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"TRF" Member
Join Date: Feb 2012
Location: USA
Watch: Audemars Offshore
Posts: 141
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That is very interesting stuff. In my area most wholesalers seem to pay 30% off and sell at 20-25% off to the public (if you negotiate) so the 37%-40% off dealers cost makes sense.
I'm guessing the margin can still change per model since you find some items like green/green submariner discounted at 5-10% and a yacht master at 20%+. |
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