Is Rolex as tight as a Sub? Basel 2012 releases kept secret!

[Reu]

Originally Posted by Porsche

I was just thinking....

Rolex has obviously been working on their new Basel designs for many months, if not years or more.... And not one genuine leak?

By way of comparison, Apple is also incredibly secretive, and yet they have
all kinds of leaks, phones left in coffee shops, specs for the iPad out weeks before the launch etc. they are now the biggest company in the world, and billions in market value are impacted by their new model releases.

Yet Rolex manages to keep such a tight ship that not even a hint how many new models, what kind of changes, nothing....

Anyway, hard not to admire them for it

Clearly Rolex is good at keeping any leaks to an absolute minimum. In comparison however there are far more people who are actively seeking possible leaks in regards to upcoming iPhone models - there are more people out there in the world that Apple products will have relevance to.

As much as Rolex is a world-wide recognized brand (and we love it here) I’m sure that for the average Joey on the street finding secretive documentation on a forthcoming iPhone will be more newsworthy than an un-launched watch from a well-known brand.

This could be why you hear more about leaks with Apple than Rolex.