ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

JorgeCCW · 3 December 2013, 05:26 AM

I have received 3 booklets (all the same) from different ADs. Is this a mandatory thing Rolex ask all their dealers to send to their customers?
I am just intrigued?
Did you guys get it as well?. I am guessing that depending on the number of Rolex dealers you did business on the past that's the number of booklets you will be receiving. At least in the US. The booklet is envelope shaped and portrays Rolex popular models. Is just 12 pages, it has that aura like they were presenting new products (obviously not the case). Different tactic maybe?

Also my dealers (non-Rolex) have been more lenient with discounts when buying. I don't know, but I am sensing a shift on the watch market, or maybe is just me.

Name: Rolex booklet.jpg
Views: 335
Size: 50.9 KB

Name: Rolex booklet.jpg
Views: 335
Size: 50.9 KB

Jack T · 3 December 2013, 05:48 AM

I've purchased all my watches from the same AD in northern New Jersey, and I have not received any booklet or holiday mailing.

JorgeCCW · 3 December 2013, 07:03 AM

Quote:

Originally Posted by Jack T

I've purchased all my watches from the same AD in northern New Jersey, and I have not received any booklet or holiday mailing.

Well I got 1 booklet from the dealer where I bought my Hulk, one from the dealer where I bought my DJ II and one from the Dealer where I bought my Langes. I didn't know that my Lange Dealer carrie Rolex as well, go figure

Seaward · 3 December 2013, 07:03 AM

Received mine about a month ago...

theloxmyth · 3 December 2013, 07:15 AM

Yes, I received one.

brandrea · 3 December 2013, 07:34 AM

Yes, I received one about a month ago as well. I think everyone is fighting for market share these days ... r
rolex included.

JorgeCCW · 3 December 2013, 07:50 AM

Quote:

Originally Posted by brandrea

Yes, I received one about a month ago as well. I think everyone is fighting for market share these days ... r
rolex included.

yes, that's probably what it is. I even got a call from one AD to offer me a watch (Breguet).

77T · 3 December 2013, 07:54 AM

The ADs can participate in co-marketing campaigns that include unique sales collateral - Rolex and the AD split the costs along a pre-set share based on many factors including volume.

So some may find that their ADs are participating while others may not - Rolex doesn't control the mail list.

Jason71 · 3 December 2013, 07:57 AM

I haven't gotten one

JorgeCCW · 3 December 2013, 08:04 AM

Quote:

Originally Posted by 77T

The ADs can participate in co-marketing campaigns that include unique sales collateral - Rolex and the AD split the costs along a pre-set share based on many factors including volume.

So some may find that their ADs are participating while others may not - Rolex doesn't control the mail list.

Ahh, Thanks for the enlighten

theken · 3 December 2013, 08:20 AM

I think I have received 5 of these so far, all from different ADs.
If anyone in the Rolex management is reading this, consider sending a Rolex calendar next year instead.
Just my .02.

cop414 · 3 December 2013, 08:22 AM

Nothing in my mailbox...

SLS · 3 December 2013, 08:23 AM

I used to get a lot of Rolex mailings from Ben Bridge, but after both of the local stores lost Rolex, I no longer get them.

Old Expat Beast · 3 December 2013, 12:20 PM

Rolex has always been big on Christmas spirit. Since at least WWII anyway.

Hairdude1 · 3 December 2013, 12:34 PM

Quote:

Originally Posted by Old Expat Beast

Rolex has always been big on Christmas spirit. Since at least WWII anyway.

very cool

yessir69 · 3 December 2013, 12:35 PM

I got one. I think they're trying to entice me into buying a watch.

Cc1966 · 4 December 2013, 04:08 AM

Quote:

Originally Posted by Old Expat Beast

Rolex has always been big on Christmas spirit. Since at least WWII anyway.

Great ads, thanks for taking the time to post them.

Man of Kent · 4 December 2013, 04:18 AM

Nothing in the post for me yet.
Thank you for posting the vintage ads.

3 December 2013, 05:26 AM	#1
JorgeCCW "TRF" Member Join Date: Jul 2013 Real Name: Jorge Location: Ohio, USA Watch: Rolex,Patek and AP Posts: 4,707	What's up with this "Holiday 2013 Rolex booklet" I have received 3 booklets (all the same) from different ADs. Is this a mandatory thing Rolex ask all their dealers to send to their customers? I am just intrigued? Did you guys get it as well?. I am guessing that depending on the number of Rolex dealers you did business on the past that's the number of booklets you will be receiving. At least in the US. The booklet is envelope shaped and portrays Rolex popular models. Is just 12 pages, it has that aura like they were presenting new products (obviously not the case). Different tactic maybe? Also my dealers (non-Rolex) have been more lenient with discounts when buying. I don't know, but I am sensing a shift on the watch market, or maybe is just me.

3 December 2013, 05:48 AM	#2
Jack T "TRF" Member Join Date: May 2013 Real Name: Jack Location: The Triangle Watch: Several Posts: 6,719	I've purchased all my watches from the same AD in northern New Jersey, and I have not received any booklet or holiday mailing. __________________ Sub 116613 LN; GMT 116710 LN; Sinn 104R; Exp 214270; GS SBGM221; Omega AT

3 December 2013, 07:15 AM	#5
theloxmyth 2024 Pledge Member Join Date: Feb 2009 Location: NY Posts: 6,382	Yes, I received one. __________________ Craig, The (I'm JUST a) Loxmyth. If I had only known, I would have been a locksmith. — Albert Einstein (1879-1955) TWO FACTOR AUTHENTICATION IS ENABLED.

3 December 2013, 07:54 AM	#8
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,016	The ADs can participate in co-marketing campaigns that include unique sales collateral - Rolex and the AD split the costs along a pre-set share based on many factors including volume. So some may find that their ADs are participating while others may not - Rolex doesn't control the mail list. __________________ Does anyone really know what time it is?

3 December 2013, 07:57 AM	#9
Jason71 "TRF" Member Join Date: Mar 2009 Real Name: Jason Location: USA Watch: Rolex/Tudor Divers Posts: 7,973	I haven't gotten one __________________ Best Regards, Jason Just Say "NO" to Polishing Card-Carrying Member of the Global Association of Retro-Grouch Curmudgeons LIfe is too short to wear inexpensive watches PLEXI IS SEXY

3 December 2013, 07:03 AM	#4
Seaward "TRF" Member Join Date: Jun 2013 Real Name: Charles Location: New York Posts: 607	Received mine about a month ago...

3 December 2013, 07:34 AM	#6
brandrea 2024 SubLV41 Pledge Member Join Date: Jul 2013 Real Name: Brian (TBone) Location: canada Watch: es make me smile Posts: 78,091	Yes, I received one about a month ago as well. I think everyone is fighting for market share these days ... r rolex included.

3 December 2013, 08:20 AM	#11
theken "TRF" Member Join Date: Mar 2009 Location: USA Watch: GMT-Master II Posts: 3,417	I think I have received 5 of these so far, all from different ADs. If anyone in the Rolex management is reading this, consider sending a Rolex calendar next year instead. Just my .02.

3 December 2013, 08:22 AM	#12
cop414 TRF Moderator & 2024 SubLV41 Patron Join Date: Apr 2012 Real Name: Tim Location: Pennsylvania Watch: 14060M Posts: 72,234	Nothing in my mailbox... __________________ Rolex Submariner 14060M Omega Seamaster 2254.50 DOXA Professional 1200T Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons TRF's "After Dark" Bar & NightClub Patron P Club Member #17 2 FA ENABLED

3 December 2013, 08:23 AM	#13
SLS "TRF" Member Join Date: Aug 2006 Real Name: Scott Location: GMT -7 Watch: GMT's & Sub's Posts: 10,401	I used to get a lot of Rolex mailings from Ben Bridge, but after both of the local stores lost Rolex, I no longer get them. __________________ "The bitterness of poor quality remains long after the sweetness of lower price is forgotten." -Benjamin Franklin Member No. 922

3 December 2013, 12:20 PM	#14
Old Expat Beast TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2013 Real Name: Adam Location: Far East Watch: Golden Tuna Posts: 28,825	Rolex has always been big on Christmas spirit. Since at least WWII anyway. Attached Images __________________ _______________________

3 December 2013, 12:35 PM	#16
yessir69 2024 Pledge Member Join Date: May 2011 Real Name: Kevin Location: Tornado Alley Posts: 3,289	I got one. I think they're trying to entice me into buying a watch.

4 December 2013, 04:18 AM	#18
Man of Kent "TRF" Member Join Date: Mar 2012 Location: UK Watch: SubC, Exp 1 (39mm) Posts: 35	Nothing in the post for me yet. Thank you for posting the vintage ads.

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)