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30 April 2014, 12:08 AM | #1 |
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Is Dufours Appointment As Rolex CEO A Sign Of New Directions For The Best Watch Brand
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30 April 2014, 12:33 AM | #2 |
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I somehow doubt it.
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30 April 2014, 05:19 AM | #3 |
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Only time will tell! If he can manage to ressurect a Rolex moonphase timepiece or perpetual calander then his appointment will be a success... Other than that it just seems like another corporate shell game.
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"Wealth is of the heart and mind, not of the pocket!" "A Watch Is An Emotional Object, And So, It Is The Responsibility Of The Brand To Create Emotion Through It's Products" - Georges Kern "In the 1950s and 60s, they made the Ref 8171, which is a cult collectible—now that’s the ultimate Rolex you could own with a calendar and a moon phase.” - John Reardon "Heh, heh, heh..." - Michael Kilyung |
30 April 2014, 05:22 AM | #4 | |
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Quote:
If so, he will be placed at the same train as Heiniger.
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This message is written in perfect swenglish. What is best a custom Rolex or a Rolex that is stuck in custom? Buy a professional camera and you´re a professional photographer, buy a flute and you own a flute. |
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30 April 2014, 05:24 AM | #5 |
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I am pretty certain if that happens, the brand may instantly lose all credibility!
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"Wealth is of the heart and mind, not of the pocket!" "A Watch Is An Emotional Object, And So, It Is The Responsibility Of The Brand To Create Emotion Through It's Products" - Georges Kern "In the 1950s and 60s, they made the Ref 8171, which is a cult collectible—now that’s the ultimate Rolex you could own with a calendar and a moon phase.” - John Reardon "Heh, heh, heh..." - Michael Kilyung |
30 April 2014, 05:46 AM | #6 |
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I hope that Rolex will produce some complicated movements in the future Time will tell
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30 April 2014, 06:28 AM | #7 |
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Just happy the former CEO of Zenith is not involved.....Thierry Nataf destroyed the brand!
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30 April 2014, 06:29 AM | #8 |
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I hope not.
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30 April 2014, 06:29 AM | #9 |
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30 April 2014, 07:37 PM | #10 |
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As long as he doesn't do a "very special" Sellita-powered model as he did at Zenith (although, I'm giving him the benefit of the doubt and blaming that on LVMH).
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30 April 2014, 08:10 PM | #11 |
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I don't mean this as a negative, quite the opposite..... more likely Rolex will change him than the other way 'round.
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