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Old 17 June 2014, 03:00 AM   #1
tinger
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record profits @ rolex

http://www.watchesbysjx.com/2014/06/...-2013-and.html
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Old 17 June 2014, 03:31 AM   #2
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record profits @ rolex

Thanks for posting the link. A rare interview and insight into Rolex.
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Old 17 June 2014, 04:12 AM   #3
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We have all contributed to that number!
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Old 17 June 2014, 04:37 AM   #4
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Interesting that the related article said Dufour turned Zenith around by repositioning it at a lower price point. Doubt that will happen with Rolex - it's not exactly in need of turning around.


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We have all contributed to that number!
At the very least TRF should have a wing at the Rolex complex named after it.
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Old 17 June 2014, 04:47 AM   #5
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And I helped!
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Old 17 June 2014, 04:53 AM   #6
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We have all contributed to that number!
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Old 17 June 2014, 05:00 AM   #7
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Well, yeah when you continually increase prices without (on the outside looking in) substantially increase your costs, profits will indeed go up.

Pretty sure it doesn't cost MORE to make a SS Sub today than it did 2 years ago, but it sure costs a lot more to buy one.
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Old 17 June 2014, 05:04 AM   #8
Hairdude1
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I've chipped in for their record profits
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Old 17 June 2014, 05:52 AM   #9
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I don't like the term "record profits," because it's a divisive, click-baity term. Large corporations generally grow each year, and thus should have "record profits" more years than not. Thanks for sharing, though.
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Old 17 June 2014, 06:01 AM   #10
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We have all knowingly and willingly assisted in making their bottom line what it is.
As long as the quality of a Rolex never decreases I have no issue with what they charge or what their annual profits look like.
Better them than the oil and gas companies that bend us over every time we head to the pumps.
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Old 17 June 2014, 06:08 AM   #11
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Quote:
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I don't like the term "record profits," because it's a divisive, click-baity term. Large corporations generally grow each year, and thus should have "record profits" more years than not. Thanks for sharing, though.
Yeap, every year should be a "record" year technically.
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Old 17 June 2014, 06:10 AM   #12
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You can thank Mike for that.
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Old 17 June 2014, 06:11 AM   #13
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Quote:
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I don't like the term "record profits," because it's a divisive, click-baity term. Large corporations generally grow each year, and thus should have "record profits" more years than not. Thanks for sharing, though.
Indeed.. Oil companies have been making "record profits", yet their percentage of net vs. cost has been going down to just a few percent overall
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Old 17 June 2014, 06:17 AM   #14
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And I helped!

Yeah, Im in that club
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Old 17 June 2014, 06:26 AM   #15
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On the downside continually increasing prices makes the cost of our acquisitions that much more expensive. On the plus side it increases the value of our existing collections.

So logically the solution is to have as big a collection as possible.
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Old 17 June 2014, 06:29 AM   #16
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Quote:
Originally Posted by outtatime View Post
Well, yeah when you continually increase prices without (on the outside looking in) substantially increase your costs, profits will indeed go up.

Pretty sure it doesn't cost MORE to make a SS Sub today than it did 2 years ago, but it sure costs a lot more to buy one.
For Rolex nothing has changed, they do not get much more money in their currency. Maybe a small amount due to normal overall price increase.
But mostly we are paying for the difference the $ (and the €) lost over the years against the CHF.
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Old 17 June 2014, 06:30 AM   #17
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Record profits....anybody surprised? I'm not
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Old 17 June 2014, 07:01 AM   #18
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I've chipped in for their record profits

The 718 took then half way there!! Haha
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Old 17 June 2014, 07:04 AM   #19
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With twice as much currency floating around the world since a decade ago, I wouldn't be surprised if a lot a companies 'double' their profits.
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Old 17 June 2014, 07:28 AM   #20
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Thanks for sharing.
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Old 17 June 2014, 10:10 AM   #21
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I think that this is not surprising for anyone who has bought or shopped for a Rolex lately!
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Old 17 June 2014, 10:23 AM   #22
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I am happy to have helped in their achievement. :)
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Old 17 June 2014, 10:25 AM   #23
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This FT article paints a rather less rosey picture for Rolex.
http://www.ft.com/intl/cms/s/0/01eb4...#axzz34qqiJrXR
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Old 17 June 2014, 10:30 AM   #24
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And I never even got a thank you trinket for buying another watch this year.

That's probably because Jocke has highjacked their computer system--and had all our gifts from Rolex forwarded to him! Or so it appears, anyway!
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Old 17 June 2014, 11:09 AM   #25
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So, perhaps they won't increase the prices anytime soon?

;-)
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Old 17 June 2014, 11:15 AM   #26
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When they are producing over 1 million watches per year, I'm not surprised at all.
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