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Old 11 March 2015, 08:04 AM   #1
Eric Chan
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CONFIRMED: Canadian Price Increase

Received a telephone call from my contact at the AD about half an hour ago and he advised they just received the new price list from Rolex Canada via Fed Ex. The standard increase for all Rolex watches in Canada are approximately 7-8%. He was reading the prices on a few pieces to me over the phone. They will be inputting the new prices into their system this week and come Monday, March 16th, all their watches will reflect the new price.

The Canadian MSRP on the Day-Date I picked up this past Saturday was $33,700 and the new price is $36,050. Saved myself an extra $2,350 plus taxes. Every little bit counts.

So, if any one wants to buy, you should do it now. Especially our American members as the USD is strong and the CAD is weak. I know if I was American and lived close to the border, I would be making a trip up north this week.

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Old 11 March 2015, 08:10 AM   #2
1st amg
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Great news for the ones who bought recently.
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Old 11 March 2015, 08:16 AM   #3
MattSoCal
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It seems there were some rumors of this ahead of time, which I tended to not believe. Wondering if there is a similar bump coming in pricing in the USA.
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Old 11 March 2015, 08:18 AM   #4
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It seems there were some rumors of this ahead of time, which I tended to not believe. Wondering if there is a similar bump coming in pricing in the USA.
There are always price increase rumors. One of them was bound to be correct.
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Old 11 March 2015, 08:28 AM   #5
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If that's the case its highly likely the ADs are going to price in the increase to any "discounts" they offer.
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Old 11 March 2015, 08:30 AM   #6
Buttercup
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Quote:
Originally Posted by Eric Chan View Post
Received a telephone call from my contact at the AD about half an hour ago and he advised they just received the new price list from Rolex Canada via Fed Ex. The standard increase for all Rolex watches in Canada are approximately 7-8%. He was reading the prices on a few pieces to me over the phone. They will be inputting the new prices into their system this week and come Monday, March 16th, all their watches will reflect the new price.

The Canadian MSRP on the Day-Date I picked up this past Saturday was $33,700 and the new price is $36,050. Saved myself an extra $2,350 plus taxes. Every little bit counts.

So, if any one wants to buy, you should do it now. Especially our American members as the USD is strong and the CAD is weak. I know if I was American and lived close to the border, I would be making a trip up north this week.

Thanks for this Eric! Everything you said is exactly why I bought my beauty early... there were too many whispers and market indicators for the price raises not to be true. DavidSW sourced mine from Canada so I got an extra good deal
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Old 11 March 2015, 08:39 AM   #7
henryouyang
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I was told that it will happen on Mar 16th at min. 10% while I purchased my hulk two weeks ago. I am so glad that I can buy the hulk before they increase the price and the AD offer me 10% off. SO HAPPY.
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Old 11 March 2015, 08:44 AM   #8
kilyung
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Wonder if this increase will hit the US soon?
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Old 11 March 2015, 08:47 AM   #9
salem65
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Breitling just increased their prices today too, by what looks to be about 8% in Canada.
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Old 11 March 2015, 09:08 AM   #10
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pam and patek are 5-8% decrease here in US. I think Rolex will go on the opposite route.
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Old 11 March 2015, 09:11 AM   #11
Eric Chan
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Thanks for this Eric! Everything you said is exactly why I bought my beauty early... there were too many whispers and market indicators for the price raises not to be true. DavidSW sourced mine from Canada so I got an extra good deal
Glad it worked out for you, Sherri. If I was American, I would be taking advantage of the strong US dollar at this moment.
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Old 11 March 2015, 09:13 AM   #12
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Eric, I'm glad you purchased your watch in time. It was a message from above that your Grail was destined for you before the increase.
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Old 11 March 2015, 09:13 AM   #13
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Have we ever heard of prices going down with Rolex
I guess it's always a good time to buy
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Old 11 March 2015, 09:15 AM   #14
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Very interesting.
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Old 11 March 2015, 09:30 AM   #15
Steel28
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Thanks for heads up Eric. My 5 months old Daytona just went up in price
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Old 11 March 2015, 09:37 AM   #16
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Originally Posted by B.B.B. View Post
pam and patek are 5-8% decrease here in US. I think Rolex will go on the opposite route.
I think they will hold off price for now due to the strong dollar.
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Old 11 March 2015, 09:43 AM   #17
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In my opinion, they did not increase the price enough. The Canadian Dollar has lost significantly more than 7-8% against the USD and CHF.
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Old 11 March 2015, 10:08 AM   #18
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In my opinion, they did not increase the price enough. The Canadian Dollar has lost significantly more than 7-8% against the USD and CHF.
It's a good thing Rolex does not ask you for your opinion.
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Old 11 March 2015, 10:14 AM   #19
Eric Chan
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Eric, I'm glad you purchased your watch in time. It was a message from above that your Grail was destined for you before the increase.
I think so. Actually, my contact has been telling me this for several weeks now and I trust him enough to know that it is not a sales pitch. I just had to convince myself to do it and if I was going to to do it, why not do it before the price hike?
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Old 11 March 2015, 10:18 AM   #20
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Thanks for the info
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Old 11 March 2015, 10:22 AM   #21
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I received similar information from my AD. I was considering purchasing a SubC and they told me to get in before the increase. It might still be more worthwhile to source the pieces from Canadian ADs as the CAD is so weak + duties on top from a TRF trusted seller would eat away at any discount benefit.


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Old 11 March 2015, 10:22 AM   #22
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It's a good thing Rolex does not ask you for your opinion.
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Old 11 March 2015, 10:24 AM   #23
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If the Euro hit a record low today at $1.07 for one euro, shouldn't the Rolex prices decrease in the U.S.???
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Old 11 March 2015, 10:29 AM   #24
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If the Euro hit a record low today at $1.07 for one euro, shouldn't the Rolex prices decrease in the U.S.???

No, Rolex would make a killing off the exchange rate.


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Old 11 March 2015, 10:42 AM   #25
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Wonder if this increase will hit the US soon?
I do not think so, the Canadian Dollar lost quiet a bit of value recently, while our Greenback remained pretty strong...but I would not bet the farm
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Old 11 March 2015, 11:11 AM   #26
theprocess
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Whats the word on Tudor? Similar increase for the great white north?
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Old 11 March 2015, 11:13 AM   #27
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So what's the MSRP price in CAD for say the 216570 now?
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Old 11 March 2015, 11:41 AM   #28
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So what's the MSRP price in CAD for say the 216570 now?
Probably still 8700 plus tax until Monday 16 March according to this post. Then an increase of 7 or 8 percent. Don't think anyone will know for sure until Monday.
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Old 12 March 2015, 03:56 AM   #29
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That is great news brother Eric, you save an extra $2,350 plus taxes.....
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Old 12 March 2015, 04:09 AM   #30
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I was at an AD during my lunch break, and tried on a Milgauss - The lady told me I should make up my mind within the next week as the prices will be increasing soon.

She offered to take 20% off the list price, I bit my tongue as I was about to tell her the better deals I could get from members off TRF
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