1970s advert question

[cameron]

Does anyone remember the advert which Rolex had in the mid to late 1970s which described a watch being placed in water and then boiled ? I seem to remember that the "experiment" was witnessed by a lawyer.

Another advert that I can remember from that era showed the interior of a car (possibly an Alfa Romeo) and a hand reaching down to change gear and displaying a GMT Master and a sleeve with gold braid as in an airline pilot uniform. Beside the gearstick lay a packet of Peter Stuyvesant cigarettes. The advert was for the cigarettes and not the watch.

Just having a trip down memory lane here. I was an impressionable youngster in those days. Still am. (impressionable that is).

[Quicksilver]

Someone posted that boiling ad in another thread this week.

[Quicksilver]

Here it is -

http://www.rolexforums.com/showthrea...t=52909&page=2

I remember a similar cigarette advetisement with the airline pilot - I recollect it as being for Rothmans cigarettes. It stuck in my mind as this was the brand my father smoked. There could have been a similar one for Peter Stuyvestant.

Old ads are incredibly evocative.

[cameron]

Originally Posted by Quicksilver

Here it is -

http://www.rolexforums.com/showthrea...t=52909&page=2

I remember a similar cigarette advetisement with the airline pilot - I recollect it as being for Rothmans cigarettes. It stuck in my mind as this was the brand my father smoked. There could have been a similar one for Peter Stuyvestant.

Old ads are incredibly evocative.

Thank you very much for posting that. Brings back memories. I think that you are correct and that it was Rothmans on the other advert. I seem to remember that they also had some other "exotic lifestyle" ads around the same time. We will be talking next about Joan Collins and the late Leonard Rossiter Cinzano adverts. This was a time when every schoolboy wanted to fly Concorde.

[Alcan]

I remember the boiling water one. Here are some of mine:


This one's from the Illustrated London News, June 1953




Check out the prices in the fine print " In steel, $428.50. In 18k gold with matching bracelet, $3,450.00





"For your America's Cup 1977 Handbook, see your authorized Rolex dealer":




I have a half dozen others that I haven't scanned yet, including a GMT-Master II ad autographed by Chuck Yeager.

[Quicksilver]

Originally Posted by cameron

Thank you very much for posting that. Brings back memories. I think that you are correct and that it was Rothmans on the other advert. I seem to remember that they also had some other "exotic lifestyle" ads around the same time. We will be talking next about Joan Collins and the late Leonard Rossiter Cinzano adverts. This was a time when every schoolboy wanted to fly Concorde.

Yes, I remember those as well - when Leonard Rossiter kept spilling his drink over Joan Collins

I first became aware of Rolex through their advertising in National Geographic in the early 80's. Every issue seemed to have an ad. They usually emphasised the toughness and endurance of the watch - eg: on top of Everest or in some action situation. I remember less emphasis on the luxury qualities of the brand.

Those are great ad's Al - thanks for posting

[cameron]

Enjoyed those pictures Al - thanks. I, like David, remember the adverts in National Geographic. I also remember there being several in the Readers Digest, my favourite being Frederic Forsyth and his Day-Date with a white face. My favouite watch of all time. Around the same time the Readers Digest also carried an advert for a gold Waterman pen set with a dark coloured insert which would have matched the Day-Date perfectly. I settled in 1979 for an Oyster Precision (£230 before the price jumped to £245) and a gold Parker Falcon pen set. Still have them all today.

[Quicksilver]

Originally Posted by cameron

Enjoyed those pictures Al - thanks. I, like David, remember the adverts in National Geographic. I also remember there being several in the Readers Digest, my favourite being Frederic Forsyth and his Day-Date with a white face. My favouite watch of all time. Around the same time the Readers Digest also carried an advert for a gold Waterman pen set with a dark coloured insert which would have matched the Day-Date perfectly. I settled in 1979 for an Oyster Precision (£230 before the price jumped to £245) and a gold Parker Falcon pen set. Still have them all today.

If only you could pick up a Rolex today for £230

[f16570]

Cameron, nice to see that you purchased two quality items that you have had so much enjoyment from.

[Quicksilver]

Originally Posted by f16570

Cameron, nice to see that you purchased two quality items that you have had so much enjoyment from.

Yes, there is something realy great about having one or two realy treasured items that you rely on - just one Rolex for instance which realy becomes a part of you, that you rely on and maybe gets beat up a little. Sometimes think we miss that when we lust after the latest model all the time. Still, to get back to the original theme, I suppose that's the power of advertising.

[Wooddog44]

Originally Posted by Quicksilver

Yes, I remember those as well - when Leonard Rossiter kept spilling his drink over Joan Collins

I first became aware of Rolex through their advertising in National Geographic in the early 80's. Every issue seemed to have an ad. They usually emphasised the toughness and endurance of the watch - eg: on top of Everest or in some action situation. I remember less emphasis on the luxury qualities of the brand.

Those are great ad's Al - thanks for posting

I remember those ads in NG as well - I'm sure we all know why, for pre-teen boys, that magazine offered such fascination - guess there must be some subliminal link to our adult fascination with Rolex watches!

[Quicksilver]

Originally Posted by Wooddog44

I remember those ads in NG as well - I'm sure we all know why, for pre-teen boys, that magazine offered such fascination - guess there must be some subliminal link to our adult fascination with Rolex watches!

Yep, I was in my early teens then. Bare breasted natives and Rolex both do it for me

National Geographic was great then - it's not so good now.