Im in Cabo for vacation right now and happened to see a Rolex sign. Walk in and this store has just about every high end watch in 1 place. I'm talking like Hublot, ton's of Panerai, Cartier, AP, and a lot of cheaper ones like Gucci/etc. But best of all, a pretty nice stock of Rolexes. Literally the biggest stock of Rolex I've ever seen at an AD in person. Seemed to have everything besides the BLRN, Hulk, SS daytona, and SS Subs.
I get to talking with the sales guy for like an hour and a half.
I asked about price increases, he said he wasn't really worried about them because 'yes they're coming, but might not be till end of the year and it wont be significant'.
-Now that just threw me off, because the local ad (in South Dakota) was freaking out saying shortage/AHHHH/:omg:/etc and prices are going to increase 10-22% probably around April.
Asked about the shortage and again he's like yeah they're limiting supply on Professional models or at least making them harder to get unless you have a relationship with your AD. But, it's more of how you get them not that they'll be harder to get.
Confirmed the sticker thing but thats common knowledge now
He also talked about how crazy Rolex market is in the states. (I'm like yeah I know man lol) I asked about pricing and he just told me that if it comes down to pricing he would beat any AD and its not even that big of a deal for them. He said if it's more of a discount than what he or his manager can do, they can call into to Rolex HQ in Cancun and get an 'override' provided I'm an ideal client for Rolex. Now I'm not sure if this was a sales tactic but this guy was 100% straight with me about everything else so I don't even think he was kidding.
I've been wanting to pick up a Everose Yachtmaster Oysterflex for few months now so I figured this was the best time to try. The lowest I found was 19.5 grey market for a new one. So I'm like ok, beat that. 2 minutes later he comes back with 19.1 and it still seemed like he had even more room to go.
My interest is now beyond peaked and I started thinking of ways to let my wife let me empty our bank account now. Then I asked about an SS daytona, thats when he started getting weird because he had no answers for me.
The jist of what he was hinting at leads me to believe it's not really a 'list' its more of an 'application'. They get a few of them and it all depends who's on the list. He told me you're probably not going to be able to walk in, put yourself on the list, and realistically get one. If you buy a non-professional model, your chances will be the highest. I told him if he can guarantee the next SS daytona for me I'll buy the Yachtmaster now. He couldn't do that so I picked out a datejust and the YM then told him the next daytona that comes in, I'm a buyer for all 3 or whatever combination is needed to make that happen.
He sounded pretty confident that it's going to happen so now I wait
Also, when you buy from them he said something about you automatically getting a 8.9% refund before any kind of discounts they can offer you. As long as you're not a resident of Mexico? (12k out the door for the SS Daytona woot woot)
Long story short, if you go to Mexico and in the market for a Rolex, it is definitely worth looking into because it's a whole different ball game down there.