Audemars Strategy

[gsg]

Originally Posted by PJ S

Then don’t play it! It’s very simple.
The 15202 is just another (overpriced) commodity, if you never own one (or not for at least another 5 years), then so what?
Enjoy all those other watches you claim to love, and leave this marketing bollocks/nonsense for others to fret over.

You’re concerned about a $30K+ wrist bauble, whilst thousands struggle to figure out how to keep their heads above water...time for some perspective!

My attitude is simply WGAF what AP/PP/Rolex does — they are not the sole suppliers to the watch market.

That's right! some words of wisdom here. It really should be that simple. Less is more, enjoy what you have. Screw AP and all its marketing gimmicks. However, somehow, I always come back to chasing these shiny things, material possessions. There is always that last one to be had. But that's a whole different debate I guess...

[tyler1980]

Originally Posted by kingofthehill

In my eyes, whilst still an excellent watch manufacture, Patek Philippe is not the company it was even in the recent past and the ubiquitous nature of the brand devalues it somewhat. We will see, but I generally do not think Patek Philippe is headed in the right direction, whilst I feel that Audemars Piguet's forward strategy is more sound.

you are not wrong, but who are Patek's brand ambassadors? I dont know any, not saying they dont have any but they are very low key if they do.

AP is all over social media, instagram, facebook etc. Selling watches online this year also. LeBron rolled out the anniversary offshores. Im not saying its bad or wrong, but Patek isnt doing these things to get themselves in pop culture, it's something that happened to them. AP is seeking it out. Very different.

[GB-man]

Originally Posted by kingofthehill

In my eyes, whilst still an excellent watch manufacture, Patek Philippe is not the company it was even in the recent past and the ubiquitous nature of the brand devalues it somewhat. We will see, but I generally do not think Patek Philippe is headed in the right direction, whilst I feel that Audemars Piguet's forward strategy is more sound.

We will just have to agree to disagree here pretty much across the board.

[tng11]

Originally Posted by GB-man

As a WIS I agree the 15202 should be worth more!

The truth is and always will be one says PATEK on the dial and the other does not! End of story.

15202 is worth at least 50K. 33K is a bargain!