Wall Street Journal on trouble in Swiss watch industry

[TurboDiesel]

Looks like a quartz era repeat but with smart watches... rolex will pull through, this might be the end for the other big names

[JacksonStone]

Originally Posted by jstan9

The pictures, though, included a watch for $1M, so I guess they were looking only at the ultra ultra ultra premium end of the market for this article.

Yeah, like the part that talked about Biver's rush to make the TAG smart wash so fast that he had to use non-Swiss suppliers and it didn't even legally qualify as "Swiss made." Or the upcoming Game of Thrones watch.

[jstan9]

Originally Posted by JacksonStone

Yeah, like the part that talked about Biver's rush to make the TAG smart wash so fast that he had to use non-Swiss suppliers and it didn't even legally qualify as "Swiss made." Or the upcoming Game of Thrones watch.

You’re right!

I read the article hoping to hear at least something about Rolex in particular. My first guess was that the company just doesn’t respond to requests like this from the press. They don’t say much. Part of the Rolex mystique. Definitely a conscious marketing / business decision.

I did like some of those ‘ultra watch’ pictures, though.

[jstan9]

Originally Posted by TurboDiesel

Looks like a quartz era repeat but with smart watches... rolex will pull through, this might be the end for the other big names

I hope you’re right. They did do it before. I think the point from the posters who’ve talked about wearable men’s jewelry may be the ‘luxury’ strategy they’re pursuing.

Like many here, I love the look and derive great pleasure from wearing a miniature machine work of art.

[jfoord27]

I was recently talking about Rolex watches to a client (ASX 300 CEO) and he said I knew "far more about Rolex than I should at my age".

He was implying that surely I'm still too young to be able to join the Rolex club. I'm 32.