AD says (rumors)...

[DtownRRS]

When I picked up a 114060 earlier this month I asked about the Daytona for my 50th B-Day in March. I think my AD was fairly honest when he said they get all the hot SS models in (never on display always in the back), it's up to the owner who gets them. He worked on his case for my sub and I Got it in fairly short order. He said he will start the massage process for the Daytona and see how he does. Bottom line is they do come in.

[AK797]

Originally Posted by tyler1980

be sure to post... ive never figured out how to look up that info.

You have homework

Scott is great at this analysis, thank God.

[vladamir15]

I went to that exact AD yesterday and they said nothing of the sort when pressed

[Devildog]

Originally Posted by tyler1980

be sure to post... ive never figured out how to look up that info.

You have homework

Originally Posted by AK797

Scott is great at this analysis, thank God.

[Ragnarok]

You sure they didn't say " a lot less between now till xmas?"

Sent from my SM-G955U using Tapatalk

[SWISSAHOLICS]

My AD told me Rolex will now only sell through Amazon

[tyler1980]

Originally Posted by Ragnarok

You sure they didn't say " a lot less between now till xmas?"

Sent from my SM-G955U using Tapatalk

that was that other AD, not this AD

[R!$]

Its about time

[NorthWest]

Originally Posted by tyler1980

be sure to post... ive never figured out how to look up that info.

You have homework

Here you go.

[Devildog]

Originally Posted by AK797

Scott is great at this analysis, thank God.

Originally Posted by tyler1980

be sure to post... ive never figured out how to look up that info.

You have homework

Originally Posted by NorthWest

Here you go.

Beat me to it NorthWest. Thanks for posting

This extract says it all.

So. In simple terms. Rolex UK sales to its AD network were up by over £59m in 2017 compared to 2016. The 10% price increase in November 16 would account for less than half of that.

If we accept that margins remained constant, that’s approximately £33m more watches by value sold to the AD network supplied by Rolex uk.

At an average price to the UK AD network of £10k per watch that’s 3,300 more watches supplied to the UK AD network in 2017 than in 2016. If anything that average price is probably too high.

Whatever number you take, sales by unit volume are up significantly.

Conclusion?

There’s no shortage. There’s no artificial restrictions on supply. It’s simply that demand has increased beyond expectations and Rolex can’t keep up.

As some of us have been saying for some time now.

[exador]

Originally Posted by Devildog

Conclusion?

There’s no shortage. There’s no artificial restrictions on supply. It’s simply that demand has increased beyond expectations and Rolex can’t keep up.

That’s going to blow a few minds on this forum

[tyler1980]

Originally Posted by Devildog

Conclusion?

There’s no shortage. There’s no artificial restrictions on supply. It’s simply that demand has increased beyond expectations and Rolex can’t keep up.

As some of us have been saying for some time now.

thats what i have thought all along. "shortage" in terms of massive demand, not supply restrictions.

lets blame all the people who want Rolex watches now... its YOUR fault

this needs its own thread

[AK797]

Thanks for the summary Scott, and yes it's as we suspected, mostly demand driven, and where some ADs have seen less supply it is probably because they are being punished for selling to flippers/greys or they are not selling as well as Rolex expect in their local market.

Just thinking rationally, who would cut supply at a time of high, unprecedented demand. Yes, Rolex are slow and conservative not to capitalise on this by raising supply more, but they are not so deranged as to cut it.

[City74]

They can say anything they want...doesn’t mean it’s true

[Devildog]

Originally Posted by tyler1980

thats what i have thought all along. "shortage" in terms of massive demand, not supply restrictions.

lets blame all the people who want Rolex watches now... its YOUR fault

this needs its own thread

It’s got one

https://www.rolexforums.com/showthread.php?t=631555

[Devildog]

Originally Posted by AK797

Thanks for the summary Scott, and yes it's as we suspected, mostly demand driven, and where some ADs have seen less supply it is probably because they are being punished for selling to flippers/greys or they are not selling as well as Rolex expect in their local market.

Just thinking rationally, who would cut supply at a time of high, unprecedented demand. Yes, Rolex are slow and conservative not to capitalise on this by raising supply more, but they are not so deranged as to cut it.

[AK797]

Originally Posted by exador

That’s going to blow a few minds on this forum

Only for latecomers who are hearing all sorts of AD supply stories, most of which are cover stories so as not to insult non-VIPs or reveal their punishments for selling to flippers/greys. All of us in the UK since Brexit knew this was all about demand, we saw the change literally happen overnight.

[tyler1980]

Originally Posted by Devildog

It’s got one

https://www.rolexforums.com/showthread.php?t=631555

"Suff Rolex's Books Say"

[Ichiran]

Does anyone has the US and HK figures too? That should give a better picture of the 3 major markets.

[exador]

Originally Posted by City74

They can say anything they want...doesn’t mean it’s true

You do realise it’s illegal to file false financial statements don’t you?

[Kls1111]

My AD just got in a shipment - he said he gets a shipment every 2 weeks and has no idea what is coming until it comes.

[Double Barrel]

Originally Posted by AK797

Thanks for the summary Scott, and yes it's as we suspected, mostly demand driven, and where some ADs have seen less supply it is probably because they are being punished for selling to flippers/greys or they are not selling as well as Rolex expect in their local market.

Just thinking rationally, who would cut supply at a time of high, unprecedented demand. Yes, Rolex are slow and conservative not to capitalise on this by raising supply more, but they are not so deranged as to cut it.

Not true, SS professional models production is cut down. I was in Oman not long ago and even there, all sorts of PM, two tone watches and DJs are available but no professional models. And i have almost never seen a professional model on someone's wrist, people here go for very heavy pieces. Two years ago, the cabinet was full of them. Now if you ask the salesperson, you hear the same speech that you hear in Europe or US, waitlists of X number of years. I would understand if this phenomena was isolated, but when you hear the same waitlist bullshit in a country where Rolex is nothing, the obvious truth arises.

[kaiserphoenix]

My AD, who is my sister's boyfriends uncle, was told by his son's friends father whos is the Rolex manager for a shop somewhere in Asia that there will be no more rolex shippments for the rest of the year and 3 price increases next year, with Ad's being allowed to charge extra if you want to keep the stickers on.

[tom2517]

Originally Posted by kaiserphoenix

with Ad's being allowed to charge extra if you want to keep the stickers on.

Don't want to offend you and maybe it will be true but I just find this funny.

[AK797]

Originally Posted by Double Barrel

Not true, SS professional models production is cut down. I was in Oman not long ago and even there, all sorts of PM, two tone watches and DJs are available but no professional models. And i have almost never seen a professional model on someone's wrist, people here go for very heavy pieces. Two years ago, the cabinet was full of them. Now if you ask the salesperson, you hear the same speech that you hear in Europe or US, waitlists of X number of years. I would understand if this phenomena was isolated, but when you hear the same waitlist bullshit in a country where Rolex is nothing, the obvious truth arises.

You've got things the wrong way around, the demand surge is very real and has been for a long time and is the principal driving force behind wait lists for SS. Now maybe Rolex are being more conservative with allocation in some places, mostly to curb flippers as they have stated, and maybe they are delivering 3 watches instead of 4 a year for example, but that is as nothing when set against a wait list that has gone from one to ten or twelve, and for the hottest models wait lists are often over 20, 30 deep.

In fact Demand is so high that even DJs are wait listed now in the UK and surely you're not going to tell me that is from a supply cut? No, that is pure redirected demand from the sports models and general Rolex FOMO hype. No country is immune, customers are global and hungry and if they think Oman or Timbuktu have some SS they will go hunt them down from all over the globe, and if Rolex perceive that this is a slow market, as you imply, they will not resupply them and will merely redistribute their SS to other more profitable markets.

[Double Barrel]

Originally Posted by AK797

You've got things the wrong way around, the demand surge is very real and has been for a long time and is the principal driving force behind wait lists for SS. Now maybe Rolex are being more conservative with allocation in some places, mostly to curb flippers as they have stated, and maybe they are delivering 3 watches instead of 4 a year for example, but that is as nothing when set against a wait list that has gone from one to ten or twelve, and for the hottest models wait lists are often over 20, 30 deep.

In fact Demand is so high that even DJs are wait listed now in the UK and surely you're not going to tell me that is from a supply cut? No, that is pure redirected demand from the sports models and general Rolex FOMO hype. No country is immune, customers are global and hungry and if they think Oman or Timbuktu have some SS they will go hunt them down from all over the globe, and if Rolex perceive that this is a slow market they will not resupply them and will merely redistribute their SS to other more profitable markets.

Most people have no clue about professional models or not, they just want the brand. Rolex makes sure the models that will generate most profit to them are available in ADs (PM and bimetal). The SS daytona has always been scarce and produced in a lower quantity. Apply more or less the same principle to the other cheap watches of the brand, and now that rolex = best luxury watch brand in the world to people who are not into watches, just watch people buy the more expensive models.
DJs are waitlisted because they are the cheapest watch of the brand too. Demand is the same, production/distribution has changed massively.