Is Rolex A Registered Trademark?

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Originally Posted by AK797

What would then be the position on items such as caps and cufflinks that Rolex are known to make or have them made but are not really watch related?

It would come down to whether the logo or logotype is being used and if the larger company pursues a cased based on recognition. Even though Peter is 100% correct that two companies can have the same names in separate industries, things get difficult with billion-dollar companies and brand recognition based on name alone. As in, it would be difficult to create a Google pasta maker, Microsoft pizza oven or Apple blender without landing in court, even if completely unique logos or logotypes were used.

Where things are easier is if you have an Acme making threaded fasteners and an Acme making food preparation devices. "Acme" can be trademarked in each industry and with their own logo/logotype designs. However, if there were an Acme the size of Google with Google's equivalent worldwide brand recognition, things would be difficult for anyone else wanting to use Acme in their name.