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Old 6 March 2019, 06:58 AM   #1
Etschell
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An interesting chart

I have to presume the spike in 2018 relates to the revised Omega Seamaster 300M Ceramic. Still the graph is quite telling. Omega has been losing share to Rolex at least in interest query on the internet. The drop off post Basel 2018 has been huge for Omega.

Rolex is Blue, Omega is Red. Also looks like the Patek sale rumors caused a spike (yellow line). AP (green) has been trending upward.

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Old 6 March 2019, 12:37 PM   #2
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Interesting.

Really like a lot of the stuff Omega has done the last several years.


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Old 6 March 2019, 12:39 PM   #3
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I suspect that Omega spending so much time diluting its own brand with endless re-releases and limited editions is finally catching up with it.
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Old 6 March 2019, 12:42 PM   #4
Etschell
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I'm just shocked at how much buzz omega caused at basel 2018.
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Old 6 March 2019, 12:44 PM   #5
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Could you please explain where the data is from and how it was generated?
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Old 6 March 2019, 12:45 PM   #6
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Very interesting, thanks for sharing. If Omega‘s peak and fall-off was to be attributed to the SM 300, I‘m somewhere in there, having been turned off by it‘s monstrous size...
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Old 6 March 2019, 12:45 PM   #7
Etschell
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Quote:
Originally Posted by HogwldFLTR View Post
Could you please explain where the data is from and how it was generated?
Google trends.
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Old 6 March 2019, 12:56 PM   #8
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Quote:
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I'm just shocked at how much buzz omega caused at basel 2018.
In part that was due to Swatch pulling their brands out of Basel for 2019 going forward. They went out with a bang—or at least as much noise as they could.
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Old 6 March 2019, 12:58 PM   #9
Etschell
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In part that was due to Swatch pulling their brands out of Basel for 2019 going forward. They went out with a bang—or at least as much noise as they could.
Very good point
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