Dallas Area AD Stripped

[GerardoG]

Rolex CEO will be in TX this week. I am sure changes are coming.

[MrCowboy99]

Originally Posted by GerardoG

Rolex CEO will be in TX this week. I am sure changes are coming.

Is he hand delivering some to the empty ADs to save shipping?

[JePro]

Originally Posted by RichardF

Rolex is currently pulling dealerships all over the world. Their decision is not just based off sales. It has more to do with the quality of the jewelry the AD carries and sells alongside their product, location of the AD and in some cases whether they have a Rolex tech on site. The number of dealerships per city appears to be also coming into play. A lot of AD’s over time have had to lower the quality of their jewelry to make sales because of the declining area of where their business is located. Rolex also appears to be targeting mall AD’s now more than ever. Rolex does not seem to care for their product being displayed and sold from mall environments unless we are talking extremely upscale ones like in Vegas or in International Airports. Rolex has proven to be a master at marking their brand and I believe based on their current ever changing strategy they are just making some adjustments that will continue to keep them on top.

Valid points here.

[Rolexbrah]

Originally Posted by TswaneNguni

Rolex knows exactly what the inventory is in each retail store.
ADs stocking up on unobtainiums in the rear cupboard to use as leverage for "Spend so much before you can buy one" or "buy a PM first because we do package deals "
Obviously Rolex would know that a Daytona that sits and does not fly immediately is quite strange .

When we received a letter from Rolex telling us everyone would be seeing reduced inventory on sport models, they even said you should consider pulling the sport models from your case.

I believe their intent with that is to ensure you are selling those to people you have established relationships and not flippers. They have to be aware of ADs trying to pressure package deals to get those models but I think theyre turning a blind eye at the moment. Now if you're caught selling to greys then they would pull you in a second.

[ZOOK]

Originally Posted by Rolexbrah

When we received a letter from Rolex telling us everyone would be seeing reduced inventory on sport models, they even said you should consider pulling the sport models from your case.

I believe their intent with that is to ensure you are selling those to people you have established relationships and not flippers. They have to be aware of ADs trying to pressure package deals to get those models but I think theyre turning a blind eye at the moment. Now if you're caught selling to greys then they would pull you in a second.

Are you and AD or SA?

Think I found the answer to this: https://www.rolexforums.com/showpost...7&postcount=51


You do realize there is a good chance the first is also the second. Not all the profiteers are new to the watch world.

Such as yourself: https://www.rolexforums.com/showthread.php?t=591131

[txaggie9307]

Originally Posted by ZOOK

Are you and AD or SA?

Think I found the answer to this: https://www.rolexforums.com/showpost...7&postcount=51


You do realize there is a good chance the first is also the second. Not all the profiteers are new to the watch world.

Such as yourself: https://www.rolexforums.com/showthread.php?t=591131

Sent from my iPhone using Tapatalk

[ZOOK]

Originally Posted by txaggie9307

Sent from my iPhone using Tapatalk

I've only bought, never sold. Pure as the driven snow. Or dumb as a box of rocks.

Sorry Rolexbrah. My intent was to point out that I thought it was wrong of an AD to assume any unknown customer walking into their store is a profiteer. I went a little sideways there. I apologize.