Who's paying $13,000 for Datejusts?

[Guppydriver]

I mean...

It's not a huge ask over retail. I think the "most preferred" config of a DJ is fluted with jubilee. That's a $10.5 US list. The average tax is probably around 7.5%. That puts retail at $11,287.

Lets say (as per the OP's post) you see a DJ for $12.5k at a gray dealer you trust. You offer $12-12.2K and he takes it. That's only an $800-1000 premium, real money but not suffocating. No waiting, no games, no gas spent driving to the AD.

I've always been "anti gray" or whatever, but the Exp II 226570 white dial I've been waiting 14 months for is now coming close to a grand premium for gray in like new condition with about 4 years warranty remaining. (compared to RRP plus my local tax).

Couple that with the ridiculously wonderful experience I just had with Thanh @Takuya for an out of production piece, and I may find myself doing what I never thought I would do, to technically pay over retail for a Rolex. I'll wait it out a bit longer for a call, but I'm close.

[culvercity]

Originally Posted by Oytun

Why?

Time worths more than money you can pay 10-20% premium over retail if you don't want to wait and play these silly AD games.

There are people who can afford it financially speaking, but a lot of those people cannot afford it in their mind. Some people come from very meager backgrounds, received no government stimulus-bailouts, or had no assistance in amassing capital. For these people who can clearly afford the means to pay 10-20% premium their mind will not allow that because of their personal value system. Their mentality is such that if they "start paying 10-20% premium for a rolex where will that end or what path will that take them down?" and so their mind not their finances prohibit them from this transaction.

[puma1552]

Originally Posted by culvercity

There are people who can afford it financially speaking, but a lot of those people cannot afford it in their mind. Some people come from very meager backgrounds, received no government stimulus-bailouts, or had no assistance in amassing capital. For these people who can clearly afford the means to pay 10-20% premium their mind will not allow that because of their personal value system. Their mentality is such that if they "start paying 10-20% premium for a rolex where will that end or what path will that take them down?" and so their mind not their finances prohibit them from this transaction.

Well said.

Or, put more crassly, "I didn't get rich by writin' a lot of checks!"

https://www.youtube.com/watch?v=H27rfr59RiE

[BraveBold]

Originally Posted by culvercity

There are people who can afford it financially speaking, but a lot of those people cannot afford it in their mind. Some people come from very meager backgrounds, received no government stimulus-bailouts, or had no assistance in amassing capital. For these people who can clearly afford the means to pay 10-20% premium their mind will not allow that because of their personal value system. Their mentality is such that if they "start paying 10-20% premium for a rolex where will that end or what path will that take them down?" and so their mind not their finances prohibit them from this transaction.

A far larger share inherited their wealth or the means to their wealth. Still won’t stop them from being frugal lol.

[Oytun]

If i want it, and i can afford the premium part without feeling it

If i don't wan't to wait for an indefinite time

And if i will use it (not selling it in near future)

I'll just buy it without thinking twice.

Let's say you will wait for a year at an AD

Prices are increasing, what you paid to grey today can be close to retail price when it comes.

Assuming you're not making money with the money you spend on the watch...

[jb335]

Lol, not much over retail when factoring in sales tax and you get the watch in the exact config you want and you get it immediately.

My county sales tax rate is just a hair under 10%, which I know is criminally high but even if you take average of 7 or 8 % it’s not much more over list.


Sent from my iPhone using Tapatalk

[173rdabn]

Nope, not me.

[ppierce]

I guess for me its principal. Like I said a ND Sub at $9100 is an absolute steal as is a DJ41 Smooth/Oyster for $8000. Once you get into the $12k range to me its no longer a steal and now its the same price as a crappy car or half a semester of college.

[DavidUK]

In the UK new cars have become vastly over priced because many buyers use PCP (personal contract purchase) to pay £500-2,000 per month to have a new car every three years... for the rest of their life.

This idiocy must surely translate into instalment payments to buy the watch of their dreams.

In either case the purchase price is irrelevant. £45,000 for a Kia... £15,000 for a Rolex... it's the monthly payment that's the key thing to them.

I think it was Goldsmiths who would do interest free credit for your Rolex 6-7 years ago. Now that makes more sense, but it still plays to the monthly mentality.

My TT DJ41 was £9,350 back then. My new one, same configuration, different dial, on order, is now £12,100. Fortunately I have the cash.

[ArtNouveau]

Originally Posted by omar-rye

For a more accurate comparison, if you compare the oyster and smooth 41mm DJ with the 41mm OP, which also features a smooth and oyster design, there's about a $1400 difference. That's a fair ask in my opinion, considering you are getting a date complication and a polished/brushed finish

$1650 to be precise, the differential between an OP41 and a DJ41 with smooth/oyster. Where it really gets silly is adding $2200 for the WG bezel.
My first two Rolex in the 80’s were Datejusts. I have thought at times about getting another but the latest OPs have taken that interest away. FWIW, my SS/fluted/Jubilee DJ with blue dial new in 1984 was $975!

[Ontime]

Ignore if the deal doesn't favor you.

[boltz]

Definitely not my deal.

[Rico_Brasole]

Who knows. The gray margins must be super tight.

A gray and I are $300 apart on a price. Rather then accepting my offer he would rather just continue to bump. Tells me that 1) they have almost no room to negotiate and 2) there aren’t that many buyers out there


Sent from my iPhone using Tapatalk

[AJMarcus]

Originally Posted by brandrea

Someone, somewhere will pay it.

And strangely they’re paying it right now.

[AJMarcus]

Originally Posted by Rico_Brasole

Who knows. The gray margins must be super tight.

A gray and I are $300 apart on a price. Rather than accepting my offer he would rather just continue to bump. Tells me that 1) they have almost no room to negotiate and 2) there aren’t that many buyers out there :


Sent from my iPhone using Tapatalk

Sounds like his problem doesn’t it? My answer would then be, you should do something to incentivize buyers to purchase from you. It’s called a discount.

[Rico_Brasole]

Originally Posted by AJMarcus

Sounds like his problem doesn’t it? My answer would then be, you should do something to incentivize buyers to purchase from you. It’s called a discount.

Absolutely. My capital isn’t tied up in inventory whose value is declining week over week. In addition the majority of the market is praying on their collapse. Good Luck to Grey dealers, may the best survive. The rest can move on to selling mortgages at 8%


Sent from my iPhone using Tapatalk

[Know1isgod]

I like Rolex. Had 5 so far, but currently only one. Hope to get a second Rolex at retail or slightly above, but not pressed.

If the second hand market wants to offer 116900 Air Kings for $11K or higher, more power to therm. I'm not the sort of buyer they market to anyway.

[Colorado_kid]

I recently sold a DJ41 fluted dial for 10k to a dealer in California. They marked it up to 14k and sold within a couple days.


Sent from my iPhone using Tapatalk

[Barada7]

Prices are down from their peak. Supply is increasing. There are more Rolex watches available from the grays than ever. Two tone watches can be found at or below MSRP. Makes no sense to pay over MSRP for a DJ. But then, it makes no sense to wear a mechanical watch at this point.

[ons2101]

First post in a long time

I went in wanting a stainless steel 36 mm Wimbledon jubilee / fluted

Turns out I liked the 2 tone everrose version of it, and got the call 2 weeks later from the AD it was available … sticker is $13k plus tax ! So with tax just under $14k…


Sent from my iPhone using Tapatalk

[Rico_Brasole]

Originally Posted by Colorado_kid

I recently sold a DJ41 fluted dial for 10k to a dealer in California. They marked it up to 14k and sold within a couple days.


Sent from my iPhone using Tapatalk

Dang you already sold the mint green DJ?!?


Sent from my iPhone using Tapatalk

[Colorado_kid]

Originally Posted by Rico_Brasole

Dang you already sold the mint green DJ?!?


Sent from my iPhone using Tapatalk

Oh no, I actually had a fluted dial before that I sold to get the mint green. (Mint green will be passed down to our daughters hopefully in a long long time).


Sent from my iPhone using Tapatalk

[Rico_Brasole]

Originally Posted by Colorado_kid

Oh no, I actually had a fluted dial before that I sold to get the mint green. (Mint green will be passed down to our daughters hopefully in a long long time).


Sent from my iPhone using Tapatalk

Gotcha. I was about to say. It’s a gorgeous piece


Sent from my iPhone using Tapatalk

[SDR581]

DavidSW seems to be getting what he asks for his Datejusts. Saw a DJ41 blue stick dial for over $14K.

[BillA]

Originally Posted by guppydriver

i mean...

It's not a huge ask over retail. I think the "most preferred" config of a dj is fluted with jubilee. That's a $10.5 us list. The average tax is probably around 7.5%. That puts retail at $11,287.

Lets say (as per the op's post) you see a dj for $12.5k at a gray dealer you trust. You offer $12-12.2k and he takes it. That's only an $800-1000 premium, real money but not suffocating. No waiting, no games, no gas spent driving to the ad.

I've always been "anti gray" or whatever, but the exp ii 226570 white dial i've been waiting 14 months for is now coming close to a grand premium for gray in like new condition with about 4 years warranty remaining. (compared to rrp plus my local tax).

Couple that with the ridiculously wonderful experience i just had with thanh @takuya for an out of production piece, and i may find myself doing what i never thought i would do, to technically pay over retail for a rolex. I'll wait it out a bit longer for a call, but i'm close.

+1

[BillA]

right now the large grays are in a tight spot (no sympathy here, they have been gauging us for years), they bought high and I think the market has dropped quicker than they thought. Give it a few months for them to unload on people who will pay crazy prices and things will get better in terms of lower pricing.

Recently I have made an offer on a piece or two which I think is a reasonable offer, but grey buy prices too high to justify, give it some time. I will be the first to supply the knife, fork, salt and pepper.

[joli160]

It’s close enough to MSRP, have it tomorrow and no AD trickery. Who wouldn’t ?

[BillA]

Originally Posted by joli160

It’s close enough to MSRP, have it tomorrow and no AD trickery. Who wouldn’t ?

Agree, if close to MSRP, but when we are talking thousands over msrp, it is a no go for me.

[DoctorsOrders]

Originally Posted by watch3r

Even the MSRP for the DJ is somewhat confusing to me. Let me be clear - it’s a classic and phenomenal watch - but I feel like you can get a lot more watch in the Rolex lineup for similar money.

well said!

[douglasf13]

In the early 70’s, a steel DJ was slightly less than a SubDate, and a fluted DJ was a bit more than a SubDate…but the early ‘70s price of the SubDate was only a couple of grand in today’s money, so it’s all a bit ridiculous.