If / When there is a price jump of 13% in Sept on Rolex, does that mean...

[Mondo]

If / When there is a price jump of 13% in Sept on Rolex, does that mean that prices on used Rolex go up as well.

Speaking of the DSSD in particular.

Thnx
Mondo

[Speed]

14% ;-)

[R1@160@alltimes]

Originally Posted by Mondo

If / When there is a price jump of 13% in Sept on Rolex, does that mean that prices on used Rolex go up as well.

Speaking of the DSSD in particular.

Thnx
Mondo

Your AD told you that?

[Dan Pierce]

Originally Posted by Speed

14% ;-)

dP

[ObscureLight]

Well logically yes the resale price follows the retail trend but I doubt the used watches will go up overnight. 13% isn't that bad of an increase if it's going to happen at all. Unless you are looking to get a watch over $15k then that might hurt a bit

[WARVET]

I think that is a serious mistake by Rolex in this Economy. That means a 7000 GMTIIc will be 7910 retail. Sales will suffer. People will hang on to the watches they have.

[rad87gn]

I think the prices are already way high for what you get. I stopped buying Rolexes back in 2005. But, yes the used prices should slowly and probably at a less percentage go up in value.

[scarlet knight]

I wanted to buy a Lange 1 about 10 years ago. They cost around $13,000-14,000, which was a lot of money, but if I really wanted it, I could have afforded it. I never got one.

Now they cost around $28,000 and frankly, for me, I would not spend that much on a watch.

The lesson I draw is if you really want something and you can afford it now, it probably will not get cheaper over time.

[JUSTROLEXES]

Originally Posted by scarlet knight

I wanted to buy a Lange 1 about 10 years ago. They cost around $13,000-14,000, which was a lot of money, but if I really wanted it, I could have afforded it. I never got one.

Now they cost around $28,000 and frankly, for me, I would not spend that much on a watch.

The lesson I draw is if you really want something and you can afford it now, it probably will not get cheaper over time.

100% true
I don't think Rolex will have an increase this year since all the new models that are out got a bump...
But if and when that happens it does reflect on the used market.

[SUPERDOC]

Originally Posted by WARVET

I think that is a serious mistake by Rolex in this Economy. That means a 7000 GMTIIc will be 7910 retail. Sales will suffer. People will hang on to the watches they have.

Luxury items usually don't suffer as much as you'd think.
There was an article in the last issue of 'Watch Journal'
and it showed GROWTH in sales almost across the board.
especially the companies that expanded in Asia...

Bottom line is that Rolex probably cares little about US economy, and if they can get away with raising prices in stronger markets, they will raise prices almost universally to keep worldwide prices in a reasonable homogeny...

I think that in Canada the GMT has already received a price boost to be a bit closer to the new Sub..

I think my AD told me 8250 for the sub and 8000 for the new GMT..
to think that I got my GMT for 5600 just 2 yrs ago...


The comment about buying when you can is dead on...
USED GMT-c rarely go for less than 5600!!

[roger0770]

rolex has already increased its price. like tony mentioned, all the new models coming out got a bump on their price tags. the new sub-c retails around $7,300 is already a big difference from the classic 16610. with the expected new explorer 2 coming (still a rumor) next year, i am expecting the price to be a little less than the gmt2c. of course, the updated 39mm explorer 1 costs as well.

[tulsaokusa]

Originally Posted by scarlet knight

I wanted to buy a Lange 1 about 10 years ago. They cost around $13,000-14,000, which was a lot of money, but if I really wanted it, I could have afforded it. I never got one.

Now they cost around $28,000 and frankly, for me, I would not spend that much on a watch.

The lesson I draw is if you really want something and you can afford it now, it probably will not get cheaper over time.

I could not agree more.

Sub-c for example...

If the average annual increase over the next 10 years is 10% - the current $7,250 Sub-c in one decade will retail for $18,800.

I don't foresee Rolex making any major changes to the Sub-c for 10+ years.

The time to buy is now.

[tomchicago]

Such an increase is foolhardy and yes it would firm up the used market.

[Watch Professor]

[QUOTE=SUPERDOC;2002772]Luxury items usually don't suffer as much as you'd think.
There was an article in the last issue of 'Watch Journal'
and it showed GROWTH in sales almost across the board.
especially the companies that expanded in Asia...

Bottom line is that Rolex probably cares little about US economy, and if they can get away with raising prices in stronger markets, they will raise prices almost universally to keep worldwide prices in a reasonable homogeny...

Very true. The Asian markets, especially China, Singapore, and Hong Kong are driving the luxury markets, and Rolex is at the front of the line in sales. The "Watch Time " article is an excellent resource, documenting these growth changes.

[Rolesor]

I can't wait for the day when we see a $10,000.00 SS Datejust.. I'll be long gone by then lol

[TempoKing]

Originally Posted by Mondo

If / When there is a price jump of 13% in Sept on Rolex, does that mean that prices on used Rolex go up as well.

Speaking of the DSSD in particular.

Thnx
Mondo

At the moment the second hand market is soft
no matter how much Rolex increases the already rediculously
expensive Rolex watches - the second hand market will obbey
the demand and supply theory, to give you an example
just try and sell a mid-size 18k gold datejust with a riveted oyster bracelet
and every one will cry.... once the hear the offer to buy...and god forbid
if it is one without a date...then gold weight will be the only offer.

[bewithabob]

it means, stock up now! get as many as you can afford....