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veidtadrian · 28 August 2010, 07:32 PM

I have noticed various threads discussing/rationalizing the purchase of and value of a Rolex.

Here is what Wired magazine had to say...

"In “Why Do We Care About Luxury Brands?” Jonah Lehrer writes about what our continued desire for genuine Rolex watches, Hermes Bags and real (not sure ’nuff) iPhones has in common with our childhood objects of affection:

Although we outgrow stuffed animals, we never get beyond the irrational logic of authenticity and essentialism. There are certain things whose value depends largely on their legitimacy. While I might listen to bootleg music on my iPhone, I want the phone to be genuine. I want that Apple logo to be real. Why? Because the brand has effectively woven itself into my emotional brain. Because when I see that logo, I don’t see a functional object. Instead, I’ve learned to respond to everything that isn’t functional, all those subtle connotations conveyed in the glossy ads. There are many blankets in the world. But there is only one blankie. The best brands are blankies.

http://www.wired.com/gadgetlab/2010/...#ixzz0xtKpG0uj

dddrees · 28 August 2010, 07:49 PM

Neat, thats another cool way to put it.

dysondiver · 28 August 2010, 08:15 PM

it does ring true

fc3s2k · 29 August 2010, 12:49 AM

So I am not crazy afterall like my wife stated! I'll let her read this article.

LordNinja · 29 August 2010, 12:55 AM

Well put, thanks for sharing that!

ersnyder · 29 August 2010, 01:29 AM

Good point of view, but "value" has 2 points of view. One is what the market will bear. Another is what an article is worth to you. Market value is important when investing. Personal worth is a whole other matter and appeals to more nebulous factors than return on investment. Rolex watches IMO fall into the latter category.

DCgator · 29 August 2010, 01:57 AM

Makes sense, I think.

BarkMaster · 29 August 2010, 02:07 AM

Quote:

Originally Posted by ersnyder

Good point of view, but "value" has 2 points of view. One is what the market will bear. Another is what an article is worth to you. Market value is important when investing. Personal worth is a whole other matter and appeals to more nebulous factors than return on investment. Rolex watches IMO fall into the latter category.

Agree 100%

28 August 2010, 07:32 PM	#1
veidtadrian "TRF" Member Join Date: Apr 2010 Real Name: Ozymandias Location: BKK/NO/LDN/MPLS Watch: (2) SS DJ + SS Sub Posts: 311	Wired on the "value" of a Rolex... I have noticed various threads discussing/rationalizing the purchase of and value of a Rolex. Here is what Wired magazine had to say... "In “Why Do We Care About Luxury Brands?” Jonah Lehrer writes about what our continued desire for genuine Rolex watches, Hermes Bags and real (not sure ’nuff) iPhones has in common with our childhood objects of affection: Although we outgrow stuffed animals, we never get beyond the irrational logic of authenticity and essentialism. There are certain things whose value depends largely on their legitimacy. While I might listen to bootleg music on my iPhone, I want the phone to be genuine. I want that Apple logo to be real. Why? Because the brand has effectively woven itself into my emotional brain. Because when I see that logo, I don’t see a functional object. Instead, I’ve learned to respond to everything that isn’t functional, all those subtle connotations conveyed in the glossy ads. There are many blankets in the world. But there is only one blankie. The best brands are blankies. http://www.wired.com/gadgetlab/2010/...#ixzz0xtKpG0uj

28 August 2010, 07:49 PM	#2
dddrees "TRF" Member Join Date: May 2010 Real Name: Dan Location: USA Watch: This N That Posts: 34,253	Neat, thats another cool way to put it. __________________ When it captures your imagination, that's when you know you have found your passion. Loyal Foot Soldier of The Nylon Nation. Card Carrying Member of the Global Association of Retro-Grouch-Curmudgeons

28 August 2010, 08:15 PM	#3
dysondiver "TRF" Member Join Date: Jul 2010 Real Name: tom Location: northern ireland Watch: my fins Posts: 10,063	it does ring true

29 August 2010, 12:49 AM	#4
fc3s2k "TRF" Member Join Date: Jul 2009 Real Name: Barry Location: california Watch: OFFICINE PANERAI Posts: 1,289	So I am not crazy afterall like my wife stated! I'll let her read this article.

29 August 2010, 12:55 AM	#5
LordNinja "TRF" Member Join Date: Aug 2008 Real Name: Chris Location: Boston Watch: 116610,116233,OsQz Posts: 1,109	Well put, thanks for sharing that!

29 August 2010, 01:29 AM	#6
ersnyder 2024 Pledge Member Join Date: Jul 2009 Real Name: Eric Location: Long Beach CA USA Watch: Rolex Explorer II Posts: 4,102	Good point of view, but "value" has 2 points of view. One is what the market will bear. Another is what an article is worth to you. Market value is important when investing. Personal worth is a whole other matter and appeals to more nebulous factors than return on investment. Rolex watches IMO fall into the latter category.

29 August 2010, 01:57 AM	#7
DCgator "TRF" Member Join Date: Jul 2010 Location: PNW Watch: DS,BLNR,SubLV,DJ2 Posts: 8,123	Makes sense, I think.

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