Ubiquitous Nature of Rolex--A Theory

[warrior]

At the suggestion of a fellow member, I'm starting this based on what I read on the "Rolex is a Dime a Dozen on Cruise" thread. Here's what I wrote:


Rolex is, without a doubt, the biggest name mainstream luxury brand in the world overall. So, as such, you're going to see alot of them.

But, here's my theory. My sense, judging from the fact that most here are from the North America/U.S, is that there's sort of a combination dynamic here:

1. Generally speaking, Americans aren't that knowledgeable about other luxury brands even some WIS. (note some) That's probably a function of advertising. Rolex is the only luxury watch brand that dominates in terms of advertising in the U.S.

2. Generally speaking, Americans would rather spend $ on big cars and houses. So, if they're going to buy a luxury watch, they'll just get a Rolex by default because it's the only "luxury" watch they've heard of.

The combination of those two things, I think, make for the seeming ubiquitous nature of Rolex watch spotting here.

My sense is that in other areas of the world....Europe, Asia, South America--you'll certainly see a ton of Rolexes in certain "high rent " areas ( even a majority) but you'll see more of other brands.

Thoughts? No flames please. I'm just observing...and that's my perception from what I've seen on forums and everyday life.