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Old 13 March 2012, 08:35 AM   #1
ps4
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next price increase...

anyone have a clue or idea when to expect the next price increase?

i've had two AD's confirm that their wholesale prices have increased from rolex but no details on retail prices.
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Old 13 March 2012, 08:37 AM   #2
MoBe
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Rolex has not made any details of any price increase available recently.
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Old 13 March 2012, 09:30 AM   #3
ps4
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do you guys know when the last one was? or, how often do they increase retail?
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Old 13 March 2012, 10:00 AM   #4
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Originally Posted by ps4 View Post
do you guys know when the last one was? or, how often do they increase retail?
Rolex does this whenever they feel the need. Sometimes as much as twice a year. The last price increase was last month I believe, but basically in the long run it decreased the margin the retailer was able to make and not the price the customer had to pay.

Prices only go one way, UP!!!!!
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Old 13 March 2012, 10:00 AM   #5
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I have a feeling there won't be a price increase this year... seeing as how they increased the ADs cost by 3%...
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Old 13 March 2012, 10:26 AM   #6
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I have a feeling there won't be a price increase this year... seeing as how they increased the ADs cost by 3%...
Yeah, makes sense. This is really a price increase without people knowing it.

Prices will be higher regardless if they are not technically higher by MSRP. So if AD's were offering 5% off, it will become %2 or even 0%.

Which means we are paying more without really noticing.
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Old 13 March 2012, 10:30 AM   #7
ps4
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thanks for the info guys.

i'm planning on getting MY first Rolex. my wife has a couple but this will be my first. i'm about to pull the trigger on an Explorer I. i've liked this piece for quite some time. really like it now with the bigger case.
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Old 13 March 2012, 10:30 AM   #8
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