HOT New model: Rolex Tide

[Lol-x]

Inside word is that Rolex is doing R&D on a new model that will identify tides.

Tides are extremely important for yachtsmen & fishermen.

This the logical extension of the sports range.

[sleddog]

Interesting.....
This is a complication that has been done by a few manufacturers over the years, but never by Rolex!!
Any hints on the source?

[MonBK]

Yes, the new TideMaster.

[kungpow]

Sounds interesting. I hope to see them in the near future

[sleddog]

Originally Posted by MonBK

Yes, the new TideMaster.

Sounds like a laundry detergent!!

[MonBK]

Originally Posted by sleddog

Sounds like a laundry detergent!!

I hear it does dishes too.

[Paladin]

While an interesting complication, most people watching tides need more information that that watch will provide like....exact time of low/high/slack tide and how low and high each day. All easily obtained with a click of the computer mouse.

The YachtMaster II, while a bit of a hit with WIS's into the look and the unusual complication, is a total flop with the racing community it was designed to appeal to. I suspect if the tidemaster is forthcoming it will suffer a similar fate.

[RolexWatcher]

If not called the Tide Master, it will be the new Tide Dweller

[lyktestolpe]

Oh, you mean the new tidejust?

[Rollie Fingers]

Tide King is the way to go, um i think

[Cru Jones]

Originally Posted by Paladin

While an interesting complication, most people watching tides need more information that that watch will provide like....exact time of low/high/slack tide and how low and high each day. All easily obtained with a click of the computer mouse.

The YachtMaster II, while a bit of a hit with WIS's into the look and the unusual complication, is a total flop with the racing community it was designed to appeal to. I suspect if the tidemaster is forthcoming it will suffer a similar fate.

sort of like how submariners are no longer popular, because people use dive computers? or GMTs are out of fashion, because of computers? or watches are on the way out, because of smart phones?

assuming the "tidemaster" or "tideking" is true, it could be a fun complication, and those that spend time on the water boating or whatever may like it for what it is: a mechical timepiece doing something the old-fashioned way.

unless rolex butchers the design, of course.

[capote]

Could be interesting. A moon phase on a watch for measuring tides would be a no-brainer. Pretty neat with a moon phase tool watch.

[Psmith]

Interesting, thanks

Perhaps they will call it the Tide-O-Graph so that there will be a 'TOG' back in the catalogue

[Lol-x]

There must be some level of doubt about the information received as the 'TideMaster' is already a registered Trade Mark in Australia to a different company:


Trade Mark : 1173788
Word: TideMaster
Image:
Lodgement Date: 01-MAY-2007
Registered From: 01-MAY-2007
Date of Acceptance: 18-JUL-2007
Acceptance Advertised: 30-AUG-2007
Registration Advertised: 03-JAN-2008
Entered on Register: 12-DEC-2007
Renewal Due: 01-MAY-2017
Class/es: 14
Status: Registered/Protected
Kind: n/a
Type of Mark: Word

Owner/s: D.A. Designa Accessories Pty Ltd
ACN: 003084893
11 Box Road
CARRINGBAH NSW 2025
AUSTRALIA
Address for Service: Designa Accessories
11 Box Road
CARRINGBAH
NSW 2025
AUSTRALIA

Goods & Services

Class: 14 Alarm watches; bands for watches; cases (fitted) for watches; cases adapted to contain watches; cases for clock and watchmaking; cases for watches (presentation); cases of precious metals for watches; chronographs (watches); clock hands (clock- and watchmaking); clocks and watches, electric; containers especially adapted for presentation and display of jewellery, watches, etc; dials (clock- and watchmaking); dials for watches; digital watches with automatic timers; divers' watches; electric watches; electrically operated movements for watches; electronic watches; electronically operated movements for watches; faces for watches; hands for watches; jewellery watches; leather watch straps; metal watch bands; movements for clocks and watches; non-leather watch straps; quartz watches; sports watches; straps for watches; watch bands; watch bracelets; watch dials; watch springs; watch straps; watch straps of plastic; watch straps of polyvinyl chloride; watches made of precious metals; wrist straps for watches; wrist watch bands; wrist watches

History
Opposition

Indexing Details - Word Constituents
MASTER TIDE
TIDEMASTER
________________

Oh well better luck next time Rolex

[zama]

Yep sounds like a big market, grungy old fisherman in their little aluminium boats floating over an oyster lease with their old jeans and grotty bait ridden jacket with a $80,000 rolex on their wrist. Yep meet these people all the time.

As for Yachties, what if it goes wrong, and they get stuck on a sand bank or under a bridge, can they sue Rolex? Assuming you partly wear a watch for its brand equity if you were a yachtsman what would you want on your wrist a YACHTMASTER OR A TIDEMASTER..... hmm that niche sounds smaller by the minute.

I dont work for Rolex, but there are many cool looking watches from Breguet / PP / Blancpain and others that have lots of fun features they might want to try before worrying about the tide, me thinks........

[MoBe]

If it comes with a dial that looks anything like the SkyDweller I won`t be interested.

[93 Turbo]

So long as it can distinguish between diurnal and semi diurnal tides around the globe good on them.

[Johny]

Originally Posted by Lol-x

There must be some level of doubt about the information received as the 'TideMaster' is already a registered Trade Mark in Australia to a different company:


Trade Mark : 1173788
Word: TideMaster
Image:
Lodgement Date: 01-MAY-2007
Registered From: 01-MAY-2007
Date of Acceptance: 18-JUL-2007
Acceptance Advertised: 30-AUG-2007
Registration Advertised: 03-JAN-2008
Entered on Register: 12-DEC-2007
Renewal Due: 01-MAY-2017
Class/es: 14
Status: Registered/Protected
Kind: n/a
Type of Mark: Word

Owner/s: D.A. Designa Accessories Pty Ltd
ACN: 003084893
11 Box Road
CARRINGBAH NSW 2025
AUSTRALIA
Address for Service: Designa Accessories
11 Box Road
CARRINGBAH
NSW 2025
AUSTRALIA

Goods & Services

Class: 14 Alarm watches; bands for watches; cases (fitted) for watches; cases adapted to contain watches; cases for clock and watchmaking; cases for watches (presentation); cases of precious metals for watches; chronographs (watches); clock hands (clock- and watchmaking); clocks and watches, electric; containers especially adapted for presentation and display of jewellery, watches, etc; dials (clock- and watchmaking); dials for watches; digital watches with automatic timers; divers' watches; electric watches; electrically operated movements for watches; electronic watches; electronically operated movements for watches; faces for watches; hands for watches; jewellery watches; leather watch straps; metal watch bands; movements for clocks and watches; non-leather watch straps; quartz watches; sports watches; straps for watches; watch bands; watch bracelets; watch dials; watch springs; watch straps; watch straps of plastic; watch straps of polyvinyl chloride; watches made of precious metals; wrist straps for watches; wrist watch bands; wrist watches

History
Opposition

Indexing Details - Word Constituents
MASTER TIDE
TIDEMASTER
________________

Oh well better luck next time Rolex

ok conspiracy time.....to avoid detection but retain the trademark rolex gets another company to hold it for them until they need it.

is it safe to do the dishes whilst wearing my tidemaster?

[dddrees]

Originally Posted by capote

Could be interesting. A moon phase on a watch for measuring tides would be a no-brainer. Pretty neat with a moon phase tool watch.

I would luv to see Rolex come out with a new watch that has a moonphase on the dial.

Hopefully this design will look a lot better to me than the Sky Dweller does.

[capote]

Originally Posted by dddrees

I would luv to see Rolex come out with a new watch that has a moonphase on the dial.

Hopefully this design will look a lot better to me than the Sky Dweller does.

Agreed. The Sky-Dweller was an epic design failure. Hopefully Basel 2013 will have something better to offer

[Bangel]

Originally Posted by Lol-x

Owner/s: D.A. Designa Accessories Pty Ltd
ACN: 003084893
11 Box Road
CARRINGBAH NSW 2025
AUSTRALIA
Address for Service: Designa Accessories
11 Box Road
CARRINGBAH
NSW 2025
AUSTRALIA

This place is actually the official agent for Timex in Sydney. It's where warranty work for Timex is done.

I know, because that's where I ordered a replacement strap for my Timex Ironman a couple of years ago.

[ArcticMoose]

This is a feature I requested in a thread about a future "Submariner II", back in 2010:

http://www.rolexforums.com/showpost....4&postcount=33

My opinion hasn't changed, I still want this watch.

[Chris B]

Prince of Tides

[MonBK]

Originally Posted by 93 Turbo

So long as it can distinguish between diurnal and semi diurnal tides around the globe good on them.

Forget about around the globe.

What about the next beach/inlet over where there's already several minutes difference?

[imono]

Unknown manufacture from Japan.

[brian8121]

Originally Posted by Cru Jones

sort of like how submariners are no longer popular, because people use dive computers? or GMTs are out of fashion, because of computers? or watches are on the way out, because of smart phones?

Agree with this. Some complications/functions are mostly a demonstration of horological prowess. I think it's important, and when done right, it's art.

[Dr. Robert]

Originally Posted by MoBe

If it comes with a dial that looks anything like the SkyDweller I won`t be interested.

it may have the same looks........& it'll be called "the sitting by the dock of the bay Rolex"

[DG123]

I think the "logical extension of the sports range" is a general purpse sports watch.
One made for baseball/soccer, golf, tennis etc...players and spectators. It could be called the Rolex "Activa".

Originally Posted by Lol-x

Inside word is that Rolex is doing R&D on a new model that will identify tides.

Tides are extremely important for yachtsmen & fishermen.

This the logical extension of the sports range.

[FeelingTheBlues]

Yes...I'd see that dial on a yellow gold watch.

[kkwn98]

Originally Posted by capote

Agreed. The Sky-Dweller was an epic design failure. Hopefully Basel 2013 will have something better to offer

Can't agree with you on the Sky-Dweller.

I had my doubts, and wasn't particularly impressed when I first saw the online pictures, but I reserved my judgment on it.

I took a very close look at it last night and tried on the yellow gold version. I was surprised at how much nicer it looked in the metal.

Of course, you may not agree, but it's hardly an "epic design failure".