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Gcampagnone · 3 August 2012, 04:59 AM

I don't know if you've seen this:

In an annual study put out by Millward Brown Optimor, the privately held, Geneva-based watchmaker Rolex rose in brand value by over 36% to become the third most valuable luxury brand in the world, behind only Louis Vuitton and Hermes. Who topped Rolex isn't as newsworthy as who Rolex topped in the list - and that includes not only other massive luxury brands like Gucci, Chanel, and Prada, but even famed jeweler and competing watchmaking Cartier. Rolex is the only pure watchmaker in the top ten of the BrandZ list of luxury companies, and its strength is credited to "brand contribution," or ways the brand differentiates itself from its competitors providing last value.

The entire BrandZ report from Millward Brow Optimor can be found here: http://www.millwardbrown.com/BrandZ/...al_Brands.aspx. It's worth a perusal.

http://www.hodinkee.com/2012/5/23/ro...ld-behind.html

FremStar · 3 August 2012, 05:13 AM

Very interesting read! LV, Hermes, Rolex... Hmmmmmm ;-)

Gcampagnone · 3 August 2012, 05:18 AM

Quote:

Originally Posted by FremStar

Very interesting read! LV, Hermes, Rolex... Hmmmmmm ;-)

Silvio Mosiello · 3 August 2012, 05:21 AM

Sam I thought you edited the Rolex emblem of your YM In that picture. I guess its just the lighting though! Thats weird!

FremStar · 3 August 2012, 05:32 AM

Quote:

Originally Posted by Gcampagnone

Hahahahahahaha ;-)

Quote:

Originally Posted by Silvio Mosiello

Sam I thought you edited the Rolex emblem of your YM In that picture. I guess its just the lighting though! Thats weird!

Definitely the lighting... Emblem very well intact!

cedargrove · 3 August 2012, 06:57 AM

Quote:

Originally Posted by FremStar

Hahahahahahaha ;-)

Definitely the lighting... Emblem very well intact!

Sam, very cool dial. I don't recall seeing this one on you before.

FremStar · 3 August 2012, 07:07 AM

Quote:

Originally Posted by cedargrove

Sam, very cool dial. I don't recall seeing this one on you before.

Thanks Rich! Hope all is well on your side, I don't mean to hijack this thread, however, here is my TRF thread from a year ago when I was deciding between the TT and YG version of my Yacht-Master 1

https://www.rolexforums.com/showthre...=146952&page=2

quickset · 3 August 2012, 07:11 AM

Tahitian mother of pearl dial,(dark mop) she is a real beauty.What a great looking watch.

Hairdude1 · 3 August 2012, 07:41 AM

great pics sam!

3 August 2012, 04:59 AM	#1
Gcampagnone Banned Join Date: May 2011 Real Name: Guilherme Location: Campinas/SP BR Watch: addicted Posts: 121	Rolex Now The Third Most Valuable Brand In The World I don't know if you've seen this: In an annual study put out by Millward Brown Optimor, the privately held, Geneva-based watchmaker Rolex rose in brand value by over 36% to become the third most valuable luxury brand in the world, behind only Louis Vuitton and Hermes. Who topped Rolex isn't as newsworthy as who Rolex topped in the list - and that includes not only other massive luxury brands like Gucci, Chanel, and Prada, but even famed jeweler and competing watchmaking Cartier. Rolex is the only pure watchmaker in the top ten of the BrandZ list of luxury companies, and its strength is credited to "brand contribution," or ways the brand differentiates itself from its competitors providing last value. The entire BrandZ report from Millward Brow Optimor can be found here: http://www.millwardbrown.com/BrandZ/...al_Brands.aspx. It's worth a perusal. http://www.hodinkee.com/2012/5/23/ro...ld-behind.html

3 August 2012, 05:13 AM	#2
FremStar "TRF" Member Join Date: May 2009 Real Name: Sam Location: Gotham City Watch: Wall Street Posts: 9,954	Very interesting read! LV, Hermes, Rolex... Hmmmmmm ;-) __________________ "Wealth is of the heart and mind, not of the pocket!" "A Watch Is An Emotional Object, And So, It Is The Responsibility Of The Brand To Create Emotion Through It's Products" - Georges Kern "In the 1950s and 60s, they made the Ref 8171, which is a cult collectible—now that’s the ultimate Rolex you could own with a calendar and a moon phase.” - John Reardon "Heh, heh, heh..." - Michael Kilyung

3 August 2012, 05:21 AM	#4
Silvio Mosiello "TRF" Member Join Date: Jul 2010 Real Name: Matthew Location: Miami/NY Watch: the shoes. Posts: 3,482	Sam I thought you edited the Rolex emblem of your YM In that picture. I guess its just the lighting though! Thats weird!

3 August 2012, 07:11 AM	#8
quickset "TRF" Member Join Date: May 2009 Location: Miami fl Watch: rolex yacht II Posts: 23	Tahitian mother of pearl dial,(dark mop) she is a real beauty.What a great looking watch.

3 August 2012, 07:41 AM	#9
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	great pics sam!

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