$210.00 Submariner

[cop414]

Ahhh, those must have been the days! If we only knew then what we know now. Can you imagine being on an actual Submarine wearing a 1960's era Sub? Think you're compulsive about minor scratches these days, I bet a Sub operating in an environment like that would have more than it's fair share of scratches and dings!
I got this original ad on the bay and plan to have it framed some day, that's my 14060M laying on the ad.

[VADanno]

I wonder why the ad agency rotated the bezel? From the angle of the lens, it doesn't look like it's pointed exactly at the 8 minute marker. Perpective skew, or QC issue?

I wonder what $200 worth of blue chip stocks is valued at, 50 years later, as compared to the Rolex?

[GradyPhilpott]

Originally Posted by VADanno

I wonder why the ad agency rotated the bezel? From the angle of the lens, it doesn't look like it's pointed exactly at the 8 minute marker. Perpective skew, or QC issue?

I suspect that the the agency wanted to give the impression that the bezel was actually in use for something, if it was intentional.

The bezel should have 120 clicks, which would be two per minute.

[bscepter]

that's just under $1500 in today's money. a fair price for a precision 'tool watch.'

now, $7k....?

[ecsub44]

Originally Posted by bscepter

that's just under $1500 in today's money. a fair price for a precision 'tool watch.'

now, $7k....?

It's crazy how the price has ballooned.

$1500 to $2000 feels reasonable to me. $7000+ is a tough pill to swallow.

[joe100]

Originally Posted by bscepter

that's just under $1500 in today's money. a fair price for a precision 'tool watch.'

now, $7k....?

I agree. Sadly they've taken this route and they can keep their Subs at that price. Even used prices are grim. Oh well

[cop414]

Originally Posted by bscepter

that's just under $1500 in today's money. a fair price for a precision 'tool watch.'

now, $7k....?

+100 on that!

[Clutch Cargo]

Originally Posted by VADanno

I wonder why the ad agency rotated the bezel? From the angle of the lens, it doesn't look like it's pointed exactly at the 8 minute marker. Perpective skew, or QC issue?

Perhaps it was rotated for esthetics. The delta's base is "squared" in the photograph, so it appears as an upright pyramid.

[KDA]

Originally Posted by bscepter

that's just under $1500 in today's money. a fair price for a precision 'tool watch.'

now, $7k....?

There is nothing about the new rolexes that are "tool watches." They are luxury items - just look inside a store that sells them. The new tool watch is a Casio g shock... Look at the wrist of most soldiers, police etc...

[eric23]

Nice! I want a $210 Sub!

[sea-dweller]

I'll take 20 of them at that price!

[Rolexwatch]

Can I order two from you, please?

[Brandon(phila)]

Originally Posted by sea-dweller

I'll take 20 of them at that price!

You could get 57 of them instead of one DSSD (at retail).

I guess if you think about it, people probably asked for discounts back then too.


At 10% off Sub would only $189!!!!
The cost of 1 or 2 links now

[applebook]

Agreed. Rolex has complete priced itself way out of my price range, especially since AD discounts are low for sports models.

[unclesallie]

buy reputable grey market, including the boards here!

[MJLCalifornia]

Great ad! Does it say what year this was?

[JP Chestnut]

Originally Posted by VADanno

I wonder what $200 worth of blue chip stocks is valued at, 50 years later, as compared to the Rolex?

Well, the Dow was around $730.00 in 1962, and it's $14,516.00 right now. So I guess, naively, if you put $200 into the index it would be worth roughly $3800 today. I think $4,000 would be a nice price for a modern Sub.

[JP Chestnut]

Originally Posted by ecsub44

It's crazy how the price has ballooned.

$1500 to $2000 feels reasonable to me. $7000+ is a tough pill to swallow.

I agree. $4,000 isn't too bad, and even $5,000 seems reasonable. $8,500? Man, that's just so much money for a "tool watch"!

[applebook]

Unfortunately, too many sellers are charging $5K plus for gently used, early 2000 sports models. Still out of my range. For that price, I can get two good OMEGAs (which I have).

Will likely still go for a 5513 or 16750 soon <--- notice that these two have remained stable at around $4-5K over the past 5 years.

[bscepter]

Originally Posted by MJLCalifornia

Great ad! Does it say what year this was?

i've seen this ad before. i believe it's 1966 or thereabouts.

[stockae92]

Now where's my time machine?! :)

[donq]

Originally Posted by GradyPhilpott

I suspect that the the agency wanted to give the impression that the bezel was actually in use for something, if it was intentional.

The bezel should have 120 clicks, which would be two per minute.

Sub that old would have a friction type non clicking bezel, no?

[Rolexwatch]

Originally Posted by bscepter

i've seen this ad before. i believe it's 1966 or thereabouts.

You are right, 1967.

http://rolexblog.blogspot.com/2008/0...commander.html

[alanc]

It appears that this classic model looks more like the fat-lugged 116610, than the 16610.

[Hairdude1]

Cool! Wish those prices were still in effect

[77T]

Based on what I made back then, and what I made 40+ years later - the old Sub cost me more "manhours of salary" than the new ones.

So in context of earning power vs. inflation, or the value of the Dow, the new Subs are still good value IMHO.

[applebook]

Originally Posted by 77T

Based on what I made back then, and what I made 40+ years later - the

I would hope that taken inflation into account, you make more money than you did as a 20-something kid

[cop414]

Originally Posted by bscepter

i've seen this ad before. i believe it's 1966 or thereabouts.

Originally Posted by Rolexwatch

You are right, 1967.

http://rolexblog.blogspot.com/2008/0...commander.html

1967 is correct.

[SUBversive]

Originally Posted by stockae92

Now where's my time machine?! :)

[tdegroot]

Brings back memories for me. I graduated high school in 1968. My parents offered to buy me a good watch for my graduation. My choice was between a Sub and a Bulova Accutron Spaceview. I chose the Spaceview. I'm not sure it mattered much though. While in the Army, stationed at Fort Bragg, one night it Fayetteville (I think we called it Fatalburg at the time), myself and a couple of buddies were robbed at gunpoint and my watch was gone. If it wasn't the Spaceview, it would of been the Sub.