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ACURATL · 5 August 2013, 10:15 PM

Hi Everyone,

What is the general mark up above cost for the AD's. In other words, what is the price an AD purchases say a Datejust from the distributor?

I read somewhere in the forum Rolex's margins are around 37%.

It wouldn't be right to assume the mark up would be 37% for each watch would it?

Thanks for your help!

ninotcs · 5 August 2013, 10:19 PM

search the forum. Many posts about it

beshannon · 5 August 2013, 10:30 PM

https://www.rolexforums.com/showthre...ghlight=markup

Roller07 · 5 August 2013, 10:32 PM

I read somewhere in the forum Rolex's margins are around 37%.

It wouldn't be right to assume the mark up would be 37% for each watch would it?

You would be about right.

kilyung · 5 August 2013, 10:42 PM

Dealer cost is 63.5% of retail. Markup is whatever you pay them above their cost.

landroverking · 6 August 2013, 06:10 AM

Too much.

VICI · 6 August 2013, 07:39 AM

What's with this no discounting policy at Rolex boutiques??

Who buys from there??

77T · 6 August 2013, 07:40 AM

markup and margin are two different stats using the same data; cost and price.

Using Mike's figure of cost, the resulting markup is 1.57 and a fraction.

5 August 2013, 10:15 PM	#1
ACURATL "TRF" Member Join Date: Dec 2012 Location: Toronto Posts: 54	Mark up of Rolex Watches Hi Everyone, What is the general mark up above cost for the AD's. In other words, what is the price an AD purchases say a Datejust from the distributor? I read somewhere in the forum Rolex's margins are around 37%. It wouldn't be right to assume the mark up would be 37% for each watch would it? Thanks for your help!

5 August 2013, 10:30 PM	#3
beshannon "TRF" Member Join Date: Jun 2009 Real Name: Brian Location: Northern Virginia Watch: One of Not Many Posts: 17,892	https://www.rolexforums.com/showthre...ghlight=markup __________________ IWC Portugieser 7 Day, Omega Seamaster SMP300m, Vacheron Constantin Traditionnelle Complete Calendar, Glashutte PanoInverse, Glashutte SeaQ Panorama Date, Omega Aqua Terra 150, Omega CK 859, Omega Speedmaster 3861 Moonwatch, Breitling Superocean Steelfish, JLC Atmos Transparent Clock

6 August 2013, 07:40 AM	#8
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,017	markup and margin are two different stats using the same data; cost and price. Using Mike's figure of cost, the resulting markup is 1.57 and a fraction. __________________ Does anyone really know what time it is?

5 August 2013, 10:19 PM	#2
ninotcs Banned Join Date: Nov 2010 Location: PIttsburgh Watch: Rolex 14060M Posts: 453	search the forum. Many posts about it

5 August 2013, 10:32 PM	#4
Roller07 "TRF" Member Join Date: Sep 2012 Location: GMT -5 Watch: HulkPepsiCoke Posts: 2,364	I read somewhere in the forum Rolex's margins are around 37%. It wouldn't be right to assume the mark up would be 37% for each watch would it? You would be about right.

5 August 2013, 10:42 PM	#5
kilyung 2024 SubLV41 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,940	Dealer cost is 63.5% of retail. Markup is whatever you pay them above their cost.

6 August 2013, 06:10 AM	#6
landroverking "TRF" Member Join Date: Dec 2008 Real Name: Jay Location: TEXAS Watch: Daytona Posts: 7,648	Too much.

6 August 2013, 07:39 AM	#7
VICI "TRF" Member Join Date: May 2012 Real Name: Alex Location: Gotham City Watch: IG: Mr_Right_NYC Posts: 5,672	What's with this no discounting policy at Rolex boutiques?? Who buys from there??

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