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Old 1 September 2013, 12:48 PM   #1
gofore59
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What is next for Rolex - rubber?

It is way to early to discuss Basel, but I was talking to my dealer and apparently Rolex has filed a patent for rubber straps.

He thinks Rolex will join the rubber strap trend and add ceramic bezels to the SS Daytona and possibly the DateJust lineup. I can see the ceramic bezel trend continuing, but I have doubts Rolex will go rubber. Thoughts?
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Old 1 September 2013, 01:40 PM   #2
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Would be a great option for dssd. A real dive strap.
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Old 1 September 2013, 01:43 PM   #3
ecsub44
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I'd LOVE a Rolex rubber strap. But probably not what they'd charge for one.
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Old 1 September 2013, 01:44 PM   #4
mattcantwin
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A quality rubber strap for Rolex watches made by Rolex...

potential gold mine.
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Old 1 September 2013, 02:16 PM   #5
Chewbacca
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i would be shocked if rolex didn't start to offer rubber or more leather options by 2015 - 2016.
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Old 1 September 2013, 02:40 PM   #6
mr.president1
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I don't think Rolex will come out with rubber.... They just don't seem to geared towards that kind of sportiness as Omega does... Of course Omega is the big sponsor for the Olympics, so it would make since for them to produce rubber strap watches, which look amazing by the way!!! But, Rolex on the other hand does't play by the same code as Omega... So I think Rolex will be keeping it strictly classic... Either leather or metals.... But time will always tell!!
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Old 1 September 2013, 03:29 PM   #7
RollieWithIceBezel
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If they got a patent for it, then it will probably become a reality.

I remember years ago they put a patent on an annual calendar-type watch and low and behold we got a Sky Dweller.

It's inevitable especially if they go through the trouble of putting a patent on it.
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Old 1 September 2013, 03:32 PM   #8
T. Ferguson
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It would be nice if Rolex included a rubber strap in addition to the metal bracelet on their sport models (or divers at least) for what they charge these days. Probably won't happen but it would be nice.
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Old 1 September 2013, 03:41 PM   #9
skprd13
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Quote:
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It would be nice if Rolex included a rubber strap in addition to the metal bracelet on their sport models (or divers at least) for what they charge these days. Probably won't happen but it would be nice.
I agree with Big T it would be nice to have it included with the standard S.S. bracelet on the Subs. Without an added up charge. Would look great if the rubber strap had end links even mo better!

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Old 1 September 2013, 04:24 PM   #10
T. Ferguson
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I agree with Big T it would be nice to have it included with the standard S.S. bracelet on the Subs. Without an added up charge. Would look great if the rubber strap had end links even mo better!

Tom
More probably though, they would offer the rubber strap as a lower cost alternative on some models like the Sub to get some of the buyers who have simply been priced out of the world of Rolex with most of the popular pieces approaching $10K or more out the door.
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Old 1 September 2013, 05:00 PM   #11
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I wonder if they will do this by 2014?
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Old 1 September 2013, 05:24 PM   #12
bonbonson
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How will rolex make a cermaic bezel for a datejust? its a smooth or fluted bezel (you can include diamond there if you want to). Either made from metal or gold. anyway a rolex rubber strap would be nice but rolex has made the glidelock for that reason. A good option though especially since nato straps from RSC directly is no longer available. I wonder how much they will charge for one tho if ever. A nato from them is nearing 25$ before. A pam rubber strap is 200-300$....
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Old 1 September 2013, 05:39 PM   #13
RollieWithIceBezel
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I've never heard of this. Did they say they were putting ceramic on a DJ?

They have done lost their mind.
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Old 1 September 2013, 06:01 PM   #14
Rashid.bk
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They've had that patent a few years now. Not holding my breath for a factory Rolex on rubber, would be nice though.
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Old 1 September 2013, 10:46 PM   #15
Roll the Lex
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What will it be called? Because it can't be just called a rubber strap...
Rubblex? Rolbber?

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Old 1 September 2013, 11:12 PM   #16
TempoKing
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Quote:
Originally Posted by gofore59 View Post
I was talking to my dealer and apparently Rolex has filed a patent for rubber straps.

He thinks Rolex will join the rubber strap trend and add ceramic bezels to the SS Daytona and possibly the DateJust lineup. I can see the ceramic bezel trend continuing, but I have doubts Rolex will go rubber. Thoughts?
A "triple whammy" ...:
Great way to keep prices low...increase profits...and be trendy.... all at the same time.
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Old 1 September 2013, 11:16 PM   #17
landroverking
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In the 60s&70s you could get the Sub with a rubber strap.
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Old 1 September 2013, 11:32 PM   #18
ecsub44
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Anyone able to scour the patent database to find a Rolex rubber strap patent?
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Old 1 September 2013, 11:48 PM   #19
Nidal
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Rubber is practical and fashionable but "cheap" in terms of luxury. So no
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Old 1 September 2013, 11:53 PM   #20
scottb2
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i would be very surprised if rolex issued a rubber strap - i dont think the designers there would ever let it leave the factory - but hey who knows -

ps. it will never happen loloolol
:P
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Old 1 September 2013, 11:59 PM   #21
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I would respectfully disagree. IMHO rubber straps are fine for Omega and others (I collect Omega, so no problem with that), but I like that Rolex keep bracelet only.
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Old 2 September 2013, 12:46 AM   #22
Andrés G
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Your AD is right, the patent was filed in 2012 for a Rolex rubber strap. Here's the info:https://data.epo.org/publication-ser...95&ki=A1&cc=EP
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Old 2 September 2013, 12:52 AM   #23
Fiery
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Quote:
Originally Posted by T. Ferguson View Post
It would be nice if Rolex included a rubber strap in addition to the metal bracelet on their sport models (or divers at least) for what they charge these days. Probably won't happen but it would be nice.
+1 They could also throw a strap changing tool as well in the box.
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Old 2 September 2013, 12:53 AM   #24
ecsub44
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Your AD is right, the patent was filed in 2012 for a Rolex rubber strap. Here's the info:https://data.epo.org/publication-ser...95&ki=A1&cc=EP
Awe-some!
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Old 2 September 2013, 12:59 AM   #25
Beelzy
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Unless it smells delicious like a Marathon rubber strap' I'm out.....lol!
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Old 2 September 2013, 01:04 AM   #26
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With their new association with Formula 1, rubber seems like the next logical move. Maybe an F1 themed Daytona, however contradicting this may sound!


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Old 2 September 2013, 01:54 AM   #27
iazrollie
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Rubber is practical and fashionable but "cheap" in terms of luxury. So no
If patek can do it, why can't Rolex?
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Old 2 September 2013, 01:59 AM   #28
Watcheroo
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If patek can do it, why can't Rolex?
My thoughts exactly...
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Old 2 September 2013, 08:50 PM   #29
PunkJr
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Should be able to buy a Rolex for $1500 les with a rubber strap, put it on eBay, then put the watch on a nice Camille Fournet leather strap. Sounds good to me.
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Old 2 September 2013, 09:45 PM   #30
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It would be nice if Rolex included a rubber strap with all their sport models. But knowing how Rolex operates I'd say they would charge some exorbitant price for them.





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