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Old 29 September 2013, 09:06 AM   #1
Boopie
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Starbucks CEO's watch

Today's Wall Street Journal "Weekend Confidential" interview is with Howard Schultz, CEO of Starbucks (page C-11). His watch appears to be an Explorer. Agreed?
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Old 29 September 2013, 09:48 AM   #2
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I have not read the article, however, I would not be surprised if he was wearing a Rolex... From my interaction from C-level executives in my line of work about 75% of those guys wear the Rolex brand... The other make up is Casio, Patek, and Vacheron from my personal experience...
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Old 29 September 2013, 09:54 AM   #3
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Wow 75% is up there. What do think is the reason for that percentage.
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Old 29 September 2013, 10:09 AM   #4
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Originally Posted by sohail View Post
Wow 75% is up there. What do think is the reason for that percentage.
I think it boils down to perception, with hard work and saving the workerbee such as myself can work and acquire a Rolex timepiece. behind closed doors from what I have seen may of the C-Level execs I have been fortunate enough to meet have extensive Patek collections... So for work they wear low key and closed doors or private dinners the big toys come out...
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Old 29 September 2013, 10:38 AM   #5
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So much is made about who wore what watch - the real question would be how big of a limo brought him to the meeting
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Old 29 September 2013, 10:41 AM   #6
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I think it boils down to perception, with hard work and saving the workerbee such as myself can work and acquire a Rolex timepiece. behind closed doors from what I have seen may of the C-Level execs I have been fortunate enough to meet have extensive Patek collections... So for work they wear low key and closed doors or private dinners the big toys come out...
for those of us not in the business world, could you give a brief explanation of what the "c-level" exec means? is it slang of some sort?
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Old 29 September 2013, 10:45 AM   #7
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for those of us not in the business world, could you give a brief explanation of what the "c-level" exec means? is it slang of some sort?
CEO, CFO, COO. Essentially anyone who is a decision make in the corporate world.
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Old 29 September 2013, 10:47 AM   #8
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CEO, CFO, COO. Essentially anyone who is a decision make in the corporate world.
haha. ok, makes sense. in my head i was laughing almost like it was a slang term or rating system. i.e. "he's only a c-level exec, if he was an A-level he would have enough $$ to wear x watch" lol...
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Old 29 September 2013, 10:48 AM   #9
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I agree...most of my meetings attended about 75% have Rolex, Patek etc...on...but mostly Rolex.
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Old 29 September 2013, 10:59 AM   #10
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Wow 75% is up there. What do think is the reason for that percentage.
The cost of Patek's...
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Old 29 September 2013, 12:36 PM   #11
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haha. ok, makes sense. in my head i was laughing almost like it was a slang term or rating system. i.e. "he's only a c-level exec, if he was an A-level he would have enough $$ to wear x watch" lol...
For any of those: CEO, CFO, or COO, the "C" stands for Chief. In other words, Mucky-Muck, Head Honcho, BigWig, Top Dog, Boss Man, Grand Poobah, Big Kahuna...
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Old 29 September 2013, 12:45 PM   #12
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Quote:
Originally Posted by FremStar View Post
I have not read the article, however, I would not be surprised if he was wearing a Rolex... From my interaction from C-level executives in my line of work about 75% of those guys wear the Rolex brand... The other make up is Casio, Patek, and Vacheron from my personal experience...
well since I am a C-level exec at my start up I better get a 5270g right away LOL

sigh one day
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Old 29 September 2013, 12:59 PM   #13
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Turd Ferguson. Funny name. Funny hat...

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For any of those: CEO, CFO, or COO, the "C" stands for Chief. In other words, Mucky-Muck, Head Honcho, BigWig, Top Dog, Boss Man, Grand Poobah, Big Kahuna...
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Old 1 October 2013, 02:15 AM   #14
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However, I have met a two upper C-level executives (custodial service technicians) sporting big Rolexes on weekends. Didn't ask any questions, just a nod to say hello.
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Old 1 October 2013, 02:32 AM   #15
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Originally Posted by FremStar View Post
I have not read the article, however, I would not be surprised if he was wearing a Rolex... From my interaction from C-level executives in my line of work about 75% of those guys wear the Rolex brand... The other make up is Casio, Patek, and Vacheron from my personal experience...
No love for AP Sam?
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Old 1 October 2013, 02:38 AM   #16
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for those of us not in the business world, could you give a brief explanation of what the "c-level" exec means? is it slang of some sort?
im c level ,,,, clean that ,, check this ,, catch up , , cant have a day off , and cant have a pay raise ,, does that count
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Old 1 October 2013, 03:15 AM   #17
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I work for a software company that has acquired a lot of startups. Most of the newly-minted spend their money on Porsches. The few that have nice watches seem to favor Rolex or IWC. I think a lot of the reason is people want to buy a nice watch but don't really care enough to get into it, and buy at a watch boutique.

I do know one CEO of an acquired company who bought his management team identical blacked-out Milgausses. (Milgeese?)
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Old 1 October 2013, 05:01 AM   #18
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well since I am a C-level exec at my start up I better get a 5270g right away LOL

sigh one day
DO IT!!!!
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Old 1 October 2013, 05:39 AM   #19
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How about a Pic of said Starbuck's CEO watch ??????????????
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Old 1 October 2013, 06:32 PM   #20
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I work for a global multinational and we had our CEO in Australia last year, turns out we both had a Porsche (his a 356 Speedster mine a Clubsport), his watch Explorer II mine that day Datejust. Turns out he also had a Breguet, so yes it would appear 75% of CEO's do wear Rolex and Explorers at least from my data set of 1!
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Old 1 October 2013, 08:07 PM   #21
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Today most any Tom,Dick or Harry can buy and wear a Rolex you dont have to be a CEO or any other C.
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Old 1 October 2013, 08:09 PM   #22
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Originally Posted by FremStar View Post
I think it boils down to perception, with hard work and saving the workerbee such as myself can work and acquire a Rolex timepiece. behind closed doors from what I have seen may of the C-Level execs I have been fortunate enough to meet have extensive Patek collections... So for work they wear low key and closed doors or private dinners the big toys come out...
x2, spot on in my experience too
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Old 1 October 2013, 08:17 PM   #23
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C-level at a bank mean something different in the UK.
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Old 1 October 2013, 10:34 PM   #24
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Originally Posted by dbt001 View Post
I work for a software company that has acquired a lot of startups. Most of the newly-minted spend their money on Porsches. The few that have nice watches seem to favor Rolex or IWC. I think a lot of the reason is people want to buy a nice watch but don't really care enough to get into it, and buy at a watch boutique.

I do know one CEO of an acquired company who bought his management team identical blacked-out Milgausses. (Milgeese?)
thats awesome! but then i thought, as cool as the gesture sounds to me (a poor guy ;) ) it probably wouldnt be such a big deal when you get that gift and you are really well off also...
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Old 1 October 2013, 10:36 PM   #25
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Today most any Tom,Dick or Harry can buy and wear a Rolex you dont have to be a CEO or any other C.
i dont think anyone was trying to insinuate that you had to be a ceo/rich to have one?
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Old 1 October 2013, 11:02 PM   #26
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Anyone that could scan in a picture of the watch/articel? :)
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Old 2 October 2013, 12:09 AM   #27
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I'm the CEO at my company. Sadly, I'm also the head of marketing, the CFO, the HR director, in charge of the mail room, and also the guy who takes out the garbage and cleans the place. ;)
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Old 2 October 2013, 03:45 AM   #28
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I'm the CEO at my company. Sadly, I'm also the head of marketing, the CFO, the HR director, in charge of the mail room, and also the guy who takes out the garbage and cleans the place. ;)
So everyone in you company from the CEO down wears a Rolex.
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Old 2 October 2013, 04:18 AM   #29
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is this the picture you're referring to?
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Old 2 October 2013, 04:59 AM   #30
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Yes, I very much like the chances that this is indeed an Explorer. But no one can say for sure unless you spot something that says 'no way' since there are more homages then you can shake a stick at.
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