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WWC · 2 October 2013, 12:51 AM

Why is the submariner more expensive than the gmt? As far as I know the gmt is more complicated as it's able to tell 3 time zones and has a the gmt hand. Why would they price the sub more expensive? I mean retail price.

Kyle3130 · 2 October 2013, 12:57 AM

A little thing called supply and DEMAND.

Roller07 · 2 October 2013, 12:59 AM

The Sub is more expensive ONLY because of demand. Rolex knows what they are doing.

Nidal · 2 October 2013, 01:29 AM

No SS Rolex will cost more than 2 k to make.
Dealers take 38% of MSRP home and rest is profit to Rolex(4 billion dollar annual profit)

Price is set based on demand and popularity. GMT changed its skin drastically in 2008 which makes it less of a timeless time piece. Sub remains very stable classic thus a far safer investment(like Daytona). Movement Sophistication has very little to do with pricing( with the exception to Daytona) and the few micrograms of platinum in the bezel is negligible in value to sale price. My 0.02c

Sent from my iPhone. Nidal

Cc1966 · 2 October 2013, 01:34 AM

Give the people what they want and they will pay...

ecsub44 · 2 October 2013, 01:35 AM

Yup. Econ 101.

There are many, MANY products that cost the same (or less) to manufacture...but command a significantly higher premium in the market.

That cell phone that costs $400 probably cost $0.06 more to make than the cell phone selling for $200.

77T · 2 October 2013, 01:44 AM

An anomoly perhaps?

The next price increase will probably fix that

Vincent65 · 2 October 2013, 01:45 AM

What's been said already, plus perceived 'status' (300m w/r etc.) maybe? They just can't be the same price, either.

77T · 2 October 2013, 02:04 AM

Oops...

Cheaper Easylink clasp on GMT-IIc vs. Glidelock clasp on Sub-C?
- should have realized that before.

Degas · 2 October 2013, 03:39 AM

Why does the GMT BLNR cost more than a Sub? for the same reason - supply and demand..

landroverking · 2 October 2013, 04:44 AM

Everyone wants to be James Bond.
Just wait until Bond wears a different Rolex. Then it's Katie bar the door.

T. Ferguson · 2 October 2013, 05:02 AM

Doesn't the beefier case and WR have anything to do with it? Not that it costs Rolex much more to produce but it is a feature that adds value to the consumer that's looking for it, even if it's only for bragging rights, LOL.

Jocke · 2 October 2013, 05:03 AM

You have to pay to get 200 meters extra.

T. Ferguson · 2 October 2013, 05:11 AM

Quote:

Originally Posted by Jocke

You have to pay to get 200 meters extra.

$2.50 per meter to be exact. I see the humor but then why is the DSSD more than the date Sub?

Jocke · 2 October 2013, 05:43 AM

Quote:

Originally Posted by T. Ferguson

$2.50 per meter to be exact. I see the humor but then why is the DSSD more than the date Sub?

DSSD have a cheaper meter price.

T. Ferguson · 2 October 2013, 05:52 AM

Quote:

Originally Posted by Jocke

DSSD have a cheaper meter price.

Well now that you mention it, the Sub is cheaper than the GMT, so what's the point of this thread?

aaron123 · 2 October 2013, 05:54 AM

As others have said, it's all about the law of supply and demand.

yeayearite · 2 October 2013, 09:21 AM

Quote:

Originally Posted by T. Ferguson

Well now that you mention it, the Sub is cheaper than the GMT, so what's the point of this thread?

Not entirely correct... The ND is, but the Date isn't. GMT costs 8450 and the Sub Date is 8550 IIRC.

T. Ferguson · 2 October 2013, 09:26 AM

Quote:

Originally Posted by yeayearite

Not entirely correct... The ND is, but the Date isn't. GMT costs 8450 and the Sub Date is 8550 IIRC.

You need to follow along. Jocke and I were just having a little fun. The date Sub is cheaper per meter than the GMT, and the DSSD is cheaper than both of them.

anothernewphone · 2 October 2013, 09:43 AM

The Submariner isn't more than the GMT, it's $7500, the Submariner Date is more than the GMT.

2 October 2013, 12:51 AM	#1
WWC "TRF" Member Join Date: Sep 2010 Location: Home Posts: 1,438	Submariner more expensive than GMT Why is the submariner more expensive than the gmt? As far as I know the gmt is more complicated as it's able to tell 3 time zones and has a the gmt hand. Why would they price the sub more expensive? I mean retail price.

2 October 2013, 12:57 AM	#2
Kyle3130 2024 Pledge Member Join Date: Aug 2013 Location: Oklahoma Posts: 1,960	A little thing called supply and DEMAND. __________________

2 October 2013, 01:34 AM	#5
Cc1966 "TRF" Member Join Date: Aug 2013 Real Name: Christopher Location: Georgia, USA Watch: ing the Sea... Posts: 6,713	Give the people what they want and they will pay... __________________ "I wish to have no Connection with any Ship that does not Sail fast for I intend to go in harm's way." Captain John Paul Jones, 16 November 1778 "*Curmudgeons* " Favorites: 1665 SD, Sub Date, DSSD, Exp II, Sub LV, GMTIIc

2 October 2013, 01:35 AM	#6
ecsub44 "TRF" Member Join Date: Feb 2011 Location: US Watch: Sub Posts: 3,175	Yup. Econ 101. There are many, MANY products that cost the same (or less) to manufacture...but command a significantly higher premium in the market. That cell phone that costs $400 probably cost $0.06 more to make than the cell phone selling for $200. __________________ *侘寂 -- wabi-sabi --* acceptance of transience and imperfection by finding beauty in that which is imperfect, impermanent, and incomplete Commissioner of WEIRD POLICE , Badge # ecsub44

2 October 2013, 01:44 AM	#7
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,015	An anomoly perhaps? The next price increase will probably fix that __________________ Does anyone really know what time it is?

2 October 2013, 12:59 AM	#3
Roller07 "TRF" Member Join Date: Sep 2012 Location: GMT -5 Watch: HulkPepsiCoke Posts: 2,364	The Sub is more expensive ONLY because of demand. Rolex knows what they are doing.

2 October 2013, 01:29 AM	#4
Nidal "TRF" Member Join Date: Jul 2012 Location: USA Watch: SubC LV Posts: 1,821	No SS Rolex will cost more than 2 k to make. Dealers take 38% of MSRP home and rest is profit to Rolex(4 billion dollar annual profit) Price is set based on demand and popularity. GMT changed its skin drastically in 2008 which makes it less of a timeless time piece. Sub remains very stable classic thus a far safer investment(like Daytona). Movement Sophistication has very little to do with pricing( with the exception to Daytona) and the few micrograms of platinum in the bezel is negligible in value to sale price. My 0.02c Sent from my iPhone. Nidal

2 October 2013, 01:45 AM	#8
Vincent65 "TRF" Member Join Date: Aug 2012 Location: Switzerland Posts: 14,298	What's been said already, plus perceived 'status' (300m w/r etc.) maybe? They just can't be the same price, either.

2 October 2013, 02:04 AM	#9
77T 2024 SubLV41 Pledge Member Join Date: Dec 2010 Real Name: PaulG Location: Georgia Posts: 42,015	Oops... Cheaper Easylink clasp on GMT-IIc vs. Glidelock clasp on Sub-C? - should have realized that before. __________________ Does anyone really know what time it is?

2 October 2013, 03:39 AM	#10
Degas "TRF" Member Join Date: Aug 2013 Location: Middle Posts: 878	Why does the GMT BLNR cost more than a Sub? for the same reason - supply and demand..

2 October 2013, 04:44 AM	#11
landroverking "TRF" Member Join Date: Dec 2008 Real Name: Jay Location: TEXAS Watch: Daytona Posts: 7,648	Everyone wants to be James Bond. Just wait until Bond wears a different Rolex. Then it's Katie bar the door.

2 October 2013, 05:02 AM	#12
T. Ferguson "TRF" Member Join Date: Oct 2012 Location: Left Coast Posts: 7,025	Doesn't the beefier case and WR have anything to do with it? Not that it costs Rolex much more to produce but it is a feature that adds value to the consumer that's looking for it, even if it's only for bragging rights, LOL. __________________ *Some days it's just not worth chewing through the restraints.*

2 October 2013, 05:03 AM	#13
Jocke 2024 SubLV41 Pledge Member Join Date: Apr 2006 Real Name: Jocke Location: Sweden Watch: A dozen of Rolex's Posts: 22,541	You have to pay to get 200 meters extra. __________________ This message is written in perfect swenglish. What is best a custom Rolex or a Rolex that is stuck in custom? Buy a professional camera and you´re a professional photographer, buy a flute and you own a flute.

2 October 2013, 05:54 AM	#17
aaron123 "TRF" Member Join Date: Mar 2011 Location: Louisiana Posts: 306	As others have said, it's all about the law of supply and demand.

2 October 2013, 09:43 AM	#20
anothernewphone Banned Join Date: Feb 2013 Real Name: Bill Location: Plymouth Meeting Watch: 116520 Posts: 3,209	The Submariner isn't more than the GMT, it's $7500, the Submariner Date is more than the GMT.

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