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tom2517 · 2 February 2014, 12:11 AM

Rolex is once again #1 as the most valuable watch company in the world, which is not really surprising given their volume sold per year and price per piece. For many years they are arguably the most profitable Swiss watch company.

Patek is the highest ranked small manufacturer at #4, which also makes sense since if any small manufacturer can rank up there it would have to be Patek.

Speedbird-1 · 2 February 2014, 12:42 AM

Quote:

Originally Posted by tom2517

Rolex is once again #1 as the most valuable watch company in the world, which is not really surprising given their volume sold per year and price per piece. For many years they are arguably the most profitable Swiss watch company.

Patek is the highest ranked small manufacturer at #4, which also makes sense since if any small manufacturer can rank up there it would have to be Patek.

Hurrah!

Must try and remember those league positions for the pub conversations tonight.

kh1970 · 2 February 2014, 01:01 AM

Thanks for sharing. Out of curiosity, what is the source for the table?

petenyc · 2 February 2014, 01:53 AM

thanks for sharing

bayerische · 2 February 2014, 03:10 AM

Not surprising, how ever Omega will soon be nr2.

cali kid · 2 February 2014, 03:17 AM

Thanks for sharing and I agree with Omega jumping a spot to #2. Being a big Breitling fan too, I was surprised how far down they were on the list ( the bottom) and looks like they lost a spot from the year before!!

Also seems Panerai would be in that group as a few names completely surprised me.

SWISSAHOLICS · 2 February 2014, 03:12 AM

I agree....Omega will be no .2. Surprisingly, Breitling is all the way down at 20? It's below Tissot and Rado....wonder why?

steveclocks · 2 February 2014, 03:16 AM

Quote:

Originally Posted by SWISSAHOLICS

I agree....Omega will be no .2. Surprisingly, Breitling is all the way down at 20? It's below Tissot and Rado....wonder why?

I agree. I am surprised too by the low score of Breitling

wisguy · 2 February 2014, 03:32 AM

Brand value and enterprise value are two different things.

Would like to better understand the methodology here, not that I don't think Rolex would be #1 any way you want to slice it and dice it.

brkanand · 2 February 2014, 03:33 AM

Nice to know this. Thanks!

SixPak · 2 February 2014, 03:46 AM

I'm questioning the credibility of the source of this ranking. Longines at 9?

tom2517 · 2 February 2014, 03:56 AM

Quote:

Originally Posted by SixPak

I'm questioning the credibility of the source of this ranking. Longines at 9?

Well, I am not defending the list but Longines sells a lot of watches and is very popular in China. I think financial strength is why it is in top 10.

According to the Swatch group Longines is world wide #1 at price bracket between 1000-4000 USD and sales exceeded $1 billion in 2012.

tom2517 · 2 February 2014, 03:53 AM

BV4, a consulting company.

While one may argue methodology I think it's accurate that Rolex ranks #1.

And if we are talking about enterprise value then it is even more so. Ferrari (Fiat group) is only worth around $8 billion on the stock market (VW bought Lamborghini in 1998 for a measly $110M), but Toyota is at $181 billion (world's most valuable auto company by a large margin), so while Ferrari is definitely more prestige of the two, Toyota is worth heck a lot more. In general: low volume = low profit ceiling = low market value. If Rolex and Patek were to go public today I am sure Rolex would flatten Patek.

Ps. Not that Rolex is Toyota but you guys get the point.

capote · 2 February 2014, 04:31 AM

I'm surprised Girard-Perregaux made the list. They make some nice watches, but in that price range it is pretty stiff competition. Even among the WIS community there is not much talk about them.

2 February 2014, 03:10 AM	#5
bayerische "TRF" Member Join Date: Nov 2009 Real Name: Andreas Location: Margaritaville Watch: Smurf Posts: 19,879	Not surprising, how ever Omega will soon be nr2. __________________ Yeah, well, you know, that's just, like, your opinion, man.

2 February 2014, 03:17 AM	#6
cali kid "TRF" Member Join Date: Sep 2009 Real Name: Trevor Location: Monterey Co. Ca. Watch: 16610, 16613, 024 Posts: 439	Thanks for sharing and I agree with Omega jumping a spot to #2. Being a big Breitling fan too, I was surprised how far down they were on the list ( the bottom) and looks like they lost a spot from the year before!! Also seems Panerai would be in that group as a few names completely surprised me. __________________

2 February 2014, 03:12 AM	#7
SWISSAHOLICS "TRF" Member Join Date: Jan 2013 Location: Here! Watch: Rolex Posts: 4,366	I agree....Omega will be no .2. Surprisingly, Breitling is all the way down at 20? It's below Tissot and Rado....wonder why? __________________ 16610LN \| 16613LB \| 16710 Pepsi \| 118238 \| 116500 (White) \| 116500 (Black) \| 116710BLNR \| 116610LV "The one thing I fear most is time; time waits for no one and leaves no options."

2 February 2014, 03:32 AM	#9
wisguy "TRF" Member Join Date: Apr 2010 Location: Earth Posts: 2,406	Brand value and enterprise value are two different things. Would like to better understand the methodology here, not that I don't think Rolex would be #1 any way you want to slice it and dice it. __________________ 5230G / 5146G / 124060 / BB58 / '59 Constellation

2 February 2014, 12:11 AM	#1
tom2517 "TRF" Member Join Date: Jan 2009 Location: Asia & US Posts: 1,551	Rolex maintained their spot at #1 Rolex is once again #1 as the most valuable watch company in the world, which is not really surprising given their volume sold per year and price per piece. For many years they are arguably the most profitable Swiss watch company. Patek is the highest ranked small manufacturer at #4, which also makes sense since if any small manufacturer can rank up there it would have to be Patek.

2 February 2014, 01:01 AM	#3
kh1970 "TRF" Member Join Date: Jan 2010 Real Name: Kyle Location: Virginia Watch: Changes often Posts: 266	Thanks for sharing. Out of curiosity, what is the source for the table?

2 February 2014, 01:53 AM	#4
petenyc "TRF" Member Join Date: Jun 2007 Real Name: pete Location: NYC Watch: 116610LN Posts: 1,011	thanks for sharing

2 February 2014, 03:33 AM	#10
brkanand 2024 Pledge Member Join Date: Jul 2009 Real Name: DrK Location: India Watch: 4=YMDaytonaGMTHulk Posts: 7,052	Nice to know this. Thanks!

2 February 2014, 03:46 AM	#11
SixPak "TRF" Member Join Date: Aug 2012 Real Name: Phong Location: Toronto Posts: 2,718	I'm questioning the credibility of the source of this ranking. Longines at 9?

2 February 2014, 03:53 AM	#13
tom2517 "TRF" Member Join Date: Jan 2009 Location: Asia & US Posts: 1,551	BV4, a consulting company. While one may argue methodology I think it's accurate that Rolex ranks #1. And if we are talking about enterprise value then it is even more so. Ferrari (Fiat group) is only worth around $8 billion on the stock market (VW bought Lamborghini in 1998 for a measly $110M), but Toyota is at $181 billion (world's most valuable auto company by a large margin), so while Ferrari is definitely more prestige of the two, Toyota is worth heck a lot more. In general: low volume = low profit ceiling = low market value. If Rolex and Patek were to go public today I am sure Rolex would flatten Patek. Ps. Not that Rolex is Toyota but you guys get the point.

2 February 2014, 04:31 AM	#14
capote "TRF" Member Join Date: Oct 2010 Real Name: Daniel Location: Sweden Watch: 16570 Posts: 7,315	I'm surprised Girard-Perregaux made the list. They make some nice watches, but in that price range it is pretty stiff competition. Even among the WIS community there is not much talk about them.

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