Will Smart Watch like Apple take over Rolex in luxury market segment?

[Rollei]

Apple is a well known brand like Rolex. After seeing Apple Watch with so many customize template, I'm sure it wouldn't take long to see a classic Submariner dial appear on an Apple watch. There might be an third party apps that you can download into your smart watch along with all the Rolex classic dials plus matching hands. With the correct programming, the second hand can either run 8 beat per second or customize to a smooth sweeping motion.

The Swiss watch industries do not feel the Apple Watch will take over their market segment. To me, it feels like RIM, Nokia or Motorola failed to response with a new product to compete with Apple before it's too late.

I think the younger generation will love tech stuff more. As they grow older, they perceive Apple or other vintage smart watch has a higher value than an old inaccurate analog watch. Our Rolex collections may soon be a paper weight in the next three generations. Who knows?

[HogwldFLTR]

Not even close. Apple boondoggle imho. The one I own is just plain annoying (MetaWatch).

[pacific17]

Nope..

[jack81]

You must be joking

[westsideclock]

I don't know about mechanical watches, but Apple will probably snag some of the digital watch segment.

[shnxx]

Lol what a silly question.

This is a nice photos which demonstrates why that won't happen.

[Chewbacca]

i'll buy one to compliment my iphone and apps etc. but not replace my rolex watch. the upper $2k range swiss makers need not worry just yet.

if i were a quartz lcd company like suunto or a citizen and invicta, i may be worried.

but really, who knows? one things for sure, if you have an iphone, you're probably going to buy an iwatch if you're a watch person or not.

[TSts]

I'd consider the Apple Watch a convenience item, not a luxury item. So, no is my answer to your question.

[HogwldFLTR]

Originally Posted by TSts

I'd consider the Apple Watch a convenience item, not a luxury item. So, no is my answer to your question.

But it will come in gold... Truthfully can you imagine a gold 1st generation iPhone, how valuable that would be?...melted for only its gold value.

[RollieVerde]

I think in time the "younger generation" is going to get tired of never escaping from computer screens and computer interfaces, and embrace old analog technology. They will do this because so much computerware is soulless crap, and they will want to be different from the masses. It will become a new type of cool.

[Silvio Mosiello]

No. But they have potential to easily take up market share of digital watches.


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[Rogdogg]

Originally Posted by RollieVerde

I think in time the "younger generation" is going to get tired of never escaping from computer screens and computer interfaces, and embrace old analog technology. They will do this because so much computerware is soulless crap, and they will want to be different from the masses. It will become a new type of cool.

I would agree with this. The Samsung and other smart watch users are already getting bored. The same will happen with the apple watch. It is just new for the apple user so they are excited about it. I think given time people will get sick and tired of having to upgrade every year or two (max) to stay up-to-date. Smart phones are becoming essential in todays world. Smart watches are not. I can see, given some time, it may even help sales of quartz type watches as people get sick and tired of always being connected and look for a regular nice watch to wear, that leaves them alone and tells the time. Just my 2 cents.

[MP5]

People are dumb that is all

[onlysteel]

This watch is a fad - like those google glasses. It will be over soon. These tech companies are running out of ideas so they are producing trash to see what sticks. As far as overtaking Rolex, yes it will happen ... it will happen the day when a a gold fish will be able to attack and kill a killer whale...

[kryten2001]

That is not a watch.

[msdaytona]

Never. Two very different markets

[Route 66]

Who wants a watch that you'd have to remember to charge nearly every single day??

[Dr.Smellody]

No

[carreramay]

Originally Posted by Chewbacca

one things for sure, if you have an iphone, you're probably going to buy an iwatch if you're a watch person or not.

I wouldn't bet on that. $350 for a watch that will be obsolete in a year, needs to be charged every night and tethered to your iPhone. Don't see the attraction for anyone except fan boys and geeks.


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[Dr. Robert]

Originally Posted by kryten2001

That is not a watch.

yup

[Degas]

Originally Posted by shnxx

lol what a silly question.

This is a nice photos which demonstrates why that won't happen.

316l ???

[Mercman1]

Claude Biver says it perfectly...

http://www.businessinsider.com/jean-...ampaign=buffer


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[T. Ferguson]

Smart watches are competing with smart phones more than they are luxury mechanical watches because the iwatch requires the iphone to function and some people will simply not choose to have the watch when anything it can do is available on the phone they already must have anyway. And once they become independently functional they have a real problem because due to their size limitations (screen size and being able to cram as much electronics into a way smaller package) they will likely never be able to perform like the phone. Electronic sophistication aside, Just the screen size is a big obstacle. In case you haven't noticed, cell phone keep getting bigger - even Apple followed the market on this instead of leading it. It's tough to find even a 4" screen in a higher end phone anymore.

A Rolex is an aspirational purchase, something a smart watch will never be. Let's keep in mind that a Rolex is not an entry level time piece and is rarely the first watch a person buys.

To the extent that smart watches get more young people to start wearing watches, it will be a good thing in the long run for the prestige brands.

And BTW, I think some underestimate just how many young people still aspire to have a nice car, a big house, and a Rolex. I'm talking about kids that have plans to accomplish things in their lives, and there are a great many of them.

[style88]

No way that the apple watch is going to take over Rolex.

Just think about it..Rolex has been around for more than a century and during that time, it has seen so many technological gadgets come and go. And Rolex is still as strong as ever.

I believe Rolex is not even battling an eyelid over Apple watch.

[capote]

Thay are not in the same segment. BTW I will never go near an iwatch, or whatever it will be called.

[BNA/LION]

Never.

[shnxx]

Originally Posted by Degas

316l ???

apparently.

is that good?

[rg9390]

I might buy one, but I will probably not wear it as often as intended.

Maybe a good watch to go travelling, and pretty much that's all.

[Scoobs]

I find it somewhat ironic that the "old fashioned", older technology, mechanical watch has a longer power reserve than the latest technology has to offer.....

[tudorwatches]

What a question...