Will the ap royal oak maintain value over the years

[chrisrolexguy]

I have a tendency to flip watches...how does ap royal oak maintain value, as compared to the Daytona...

[srvrf]

Impossible to say but if you buy an AP at a good price, you should be fine. Meaning MSRP and second hand price comparison favors the Daytona (SS models). And even though Daytonas historically hold value, one never knows what will happen down the road because it is a supply and demand issue.

[jjnd08]

I'm a flipper too. Your best bet is to look at the price of used ones on here, ebay, and chrono 24 to gauge current used pricing.

As far as what it will do in the future - who knows? If someone does, please ask them to tell me the lottery number for this week!

[lapince]

I don't think RO can compete on resale with some Rolex and Patek models but as said here if you buy at a good price, basically not in boutique or AD but from grey dealers or pre owned, I think you should be ok, I had the chance to get a 15300 blue dial from 2009 for 9.000 euros 1,5 years ago, but instead went for another watch, now I regret as they cost much much more especially in blue dial

[AK797]

Originally Posted by lapince

I don't think RO can compete on resale with some Rolex and Patek models but as said here if you buy at a good price, basically not in boutique or AD but from grey dealers or pre owned, I think you should be ok, I had the chance to get a 15300 blue dial from 2009 for 9.000 euros 1,5 years ago, but instead went for another watch, now I regret as they cost much much more especially in blue dial

[s14roller]

I'm confused. Have you seen Daytona prices over the last few years?

[chrisrolexguy]

12k for daytona in us as of now...

[s14roller]

Take a look at Daytonas from trusted sellers here...Pricing as far as I can see has gone down over the last few years, used.

You buy a new Daytona, and you will take a $1K hit instantly. That said, I had one, sold it, kept my 15400 and still have some other APs. Only kept my Sub.

[JorgeCCW]

I think Daytona in SS is probably the best retention value in the Rolex lineup,

[GB-man]

Few watches if any hold value and maintain liquidity like a daytona in SS. Nautilus blue is close but considering the cost to refinish it if needed for sale, and the higher entry price...still loses to daytona I believe.

If you buy a 15400 for a good price new, I would expect to lose 2-3k over a few years.

[tom tom]

In the UK alone if you buy daytona at retail (8k) will sell for 7 in good condition to a dealer. AP ro 15400 for example bought at retail (13k) will sell for about 8k. So 88% compared to approx 61% makes a huge difference.

[SMD]

Originally Posted by tom tom

In the UK alone if you buy daytona at retail (8k) will sell for 7 in good condition to a dealer. AP ro 15400 for example bought at retail (13k) will sell for about 8k. So 88% compared to approx 61% makes a huge difference.

But that is not the relevant comparison. The relevant comparison is what it costs to acquire versus what you can sell it for. You can get the 15400 for quite a significant discount off of list, the Daytona you cannot. I bought my 15400 a couple a years ago and if were to sell it now it would be at most a $1500 loss. Nowhere near what you have stated.

[lapince]

Originally Posted by JorgeCCW

I think Daytona in SS is probably the best retention value in the Rolex lineup,

The SS sub models also have a good retention value, maybe not as good as Daytona but not far, I've never liked much the Daytona SS, I like the models which have ceramic bezel, a great update IMO

Originally Posted by GB-man

Few watches if any hold value and maintain liquidity like a daytona in SS. Nautilus blue is close but considering the cost to refinish it if needed for sale, and the higher entry price...still loses to daytona I believe.

If you buy a 15400 for a good price new, I would expect to lose 2-3k over a few years.

I think the RO on which you can think of at least keeping value or maybe increasing is a 15300 blue dial, I was about to buy a blue one from 2009 1,5 years ago, for 8.900 euros, instead I went for a Blancpain, the price was incredible, 99% new for 9K instead of 20.9K, so got this one, I flipped it for 11.9K, the 15300 blue dial is at least 12K in euros, and it seems they continue to rise...

Originally Posted by tom tom

In the UK alone if you buy daytona at retail (8k) will sell for 7 in good condition to a dealer. AP ro 15400 for example bought at retail (13k) will sell for about 8k. So 88% compared to approx 61% makes a huge difference.

Yep that's clearly a huge difference, again buying at retail is either for guys who buy 1 watch and keep it for their whole life or others who have so much money that for them paying 10 or 13K makes no difference, I almost always buy new, the 2 I bought used were the Blancpain and a Hulk, but they were 99% like new, really, all the others I got BNIB from grey dealers, and happy I did as if I would've paid retail I would have taken a huge hit on resale...

[singe89]

Too many variables to accurately predict. Strength of home currency vs Swiss franc, demand, price increases, cuts to dealer margin etc. If you buy right you shouldn't lose much.

Purchased a 15400 a little over 2 years ago NIB for less than $11k. Should be able to get about that if I sold it today.

[RUpanerai]

No, it will not. Buy it at 50 off and it will be close to that in the future but 90 percent of all AP sales are Royal Oaks.

[tom tom]

I shoud' ve mentioned discounts which is a facto forming second hand market, sorry.

[lapince]

Never had an AP but had 4 Rolex, 3 Panerai, 1 Blancpain, 2 Patek, I sold the BP for 2,5K USD more than what I paid for it, and on all the others lost between 500euros to 2.000euros, the 2K was on the Daytona 116515, and I bought it right for 17.500 euros when retail was 23.400, sold it for 15.5K, I would still have it today if I had bought it at retail, I couldn't have taken a 7.8K loss on it.

For my Patek I got the 5712 BNIB for 25.200 euros when retail was 27.200, for the 5726 BNIB for 27.000 when retail was 34.200 euros, I look very often at chrono 24 and other sites and since the price increase in Europe, basically the price I paid then for BNIB is the price you pay now for them but in mint condition, I kinda got the 5726 in "urgent" mode as I knew there was going to be a price increase one month later and was sure the grey and used prices would also go up, and I was right, didn't think they would lower prices in the rest of the world though, but that doesn't matter as I am in Europe and I follow the european market, I will probably sell it soon as it is a great watch but I haven't fallen in love with it as I have with the 5712, so it's practically getting no wrist time, and with me a watch that sits in the bank vault is after some time BYE BYE

So if you do your home work and buy at the right price, at the right moment and at the right place (tax refund) I think you can more or less insure yourself against heavy losses, and in some cases even keep the value or even make money, if I had kept my 2 Patek in their seal, I would be able if selling both, to get around 5K profit, maybe even a few hundred more, of course I didn't as for me I was buying them to wear them

[Speed]

So much of the foregoing would indicate (for the most part) don't buy a RO if you are a chronic flipper. You'll spend so much energy trying to buy right that it seems to me you won't get much enjoyment out of the piece.

Stick with Rolex.

[jjnd08]

Originally Posted by singe89

Too many variables to accurately predict. Strength of home currency vs Swiss franc, demand, price increases, cuts to dealer margin etc. If you buy right you shouldn't lose much.

Purchased a 15400 a little over 2 years ago NIB for less than $11k. Should be able to get about that if I sold it today.

$11k?! Where was this?!

[VICI]

Royal Oaks that are not limited productions do not tend to do well in the long term. This is primarily due to servicing costs and introductions of newer series on the market.

If you are buying not to lose 'significant' value, Rolex or Patek.

To each their own on how they define significant.

[improviz]

Buy one at a good discount or gently preowned if you're worried about this and you will be fine.

[Hairdude1]

With anything as long as you buy right (Grey, trusted seller) and hold you should be ok. It also depends on what you are looking at.

[singe89]

Originally Posted by jjnd08

$11k?! Where was this?!

I'll PM you the details. It was before AP had a price increase and cut dealer margins.

[Bhakak]

Originally Posted by singe89

I'll PM you the details. It was before AP had a price increase and cut dealer margins.

PM me the details too please

[Snow-Dweller]

It's all about the price you pay. Find an AD (or grey-market) and buy a new RO with a 25% discount and you'll be fine. Owning an AP is worth it!

[lmcgbaj]

I might get some heat for this but IMO AP prostituted the brand by flooding the market with limited editions ROOs. Way too many. Like a freaking rainbow. Way too much going on from Princess Sophia to Rambo Limited edition. I am exaggerating here but you get my point. I don’t see those models keeping value and although it’s currently the money maker models for AP it does affect the brand image to purists.

Purists and long term collectors opinion does affect resale value. Too much change and limited editions is never a good thing for brand image.

However, the classy RO models (15202, 15300, 15400) do keep their value quite well down the road. 15202 is the perfect example.

[B. Doggy]

Originally Posted by VICI

Royal Oaks that are not limited productions do not tend to do well in the long term. This is primarily due to servicing costs and introductions of newer series on the market.

If you are buying not to lose 'significant' value, Rolex or Patek.

To each their own on how they define significant.

Can I ask which RO models you are referencing? I ask because there are many that do excellent in the long term. Or maybe a better question: Define long term?

[AS1]

Agree, talking about the RO generically does not make a lot of sense, I think the 15202 will be somewhat different but frankly who knows.

[VICI]

Originally Posted by B. Doggy

Can I ask which RO models you are referencing? I ask because there are many that do excellent in the long term. Or maybe a better question: Define long term?

For example, the 15400 and the 26320OR are some examples where if you don't buy right, you'll lose your shirt. Even the 26401 has the same issues.

I'm a huge AP fan but if I also want to avoid losing money where possible.

Next up .. 😄

[daytonaTBR]

If you get a steel version (15202, 15300, 15400) at a good discount from msrp, you should be fine in terms of depreciation.