Why doesn't Rolex raise prices in the US?

[Mr. K]

I remember when Rolex would raise prices annually around Valentines Day. There has been no across the board price increase in quite awhile. At least I cannot recall the last one in the USA.

Wondering what your thoughts on the matter are. Strong currency? Saturated market? Overpriced (Currently priced too high). The economy?

Just curious.

[GradyPhilpott]

Originally Posted by Mr. K

Why doesn't Rolex raise prices in the US?

Since Rolex will never reveal any information on the subject, it is reasonable to assume that the prices are already as high as the market will bear.

[jon_jon]

US Rolex prices are higher than pretty much everywhere else in the world due to the strong USD. That is why the gray market is flourishing due to the price discrepancy.

[THC]

SSSHHHHHHHHH! be quiet!!!! Did you also tell your teacher she forgot to hand out homework assignments? Geeesh

[Matt748]

The Grey market is my kind of market.
Don't tell Rolex though

[Tseg]

In the case of Rolex it may be a function of production capability... Only when above x% utilization does Rolex raise prices... Or maybe they are satisfied with the income they make currently (just kidding on this last point).

[travisb]

Originally Posted by THC

SSSHHHHHHHHH! be quiet!!!! Did you also tell your teacher she forgot to hand out homework assignments? Geeesh

Exactly!! You better hope they don't see this thread!

[Danny83]

Hey dont jinx it

[Jari from Finland]

At the monent the USD is strong. I expect that just now the prices are on the level that the watches are sold in a reasonable timeperiod without any slowsellers.


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[Mr. K]

Thanks for the input. Appears strong dollar and already high prices are both factors. Makes sense.

[AS1]

Originally Posted by THC

SSSHHHHHHHHH! be quiet!!!! Did you also tell your teacher she forgot to hand out homework assignments? Geeesh

[lzz73]

Patek, Cartier, and others recently did a price decrease, so it would seem kind of foolish for Rolex to raise prices. However, they are the king and would never lower prices unless hell froze over. Instead, that's why they now offer the 5 year warranty and suggest the 10-year average service interval. Subtle responses to the market as they usually do.


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[kilyung]

Touch wood.

[Lpugliese]

haha

Originally Posted by THC

SSSHHHHHHHHH! be quiet!!!! Did you also tell your teacher she forgot to hand out homework assignments? Geeesh

[Mr DateJust]

It's been a while since there was an increase in the UK also. Rolex went though a period of quite rapid increase with regard to price. This positioned them where they wanted to be in the market I think. However even for Rolex there is a limit. They are not Patek or AP and never will be so they can't get to a point where they are getting close to those super high end brands with regards to price. The prices will creep up but I think a little more slowly than in the past.

[Mr. K]

Originally Posted by lzz73

Patek, Cartier, and others recently did a price decrease, so it would seem kind of foolish for Rolex to raise prices. However, they are the king and would never lower prices unless hell froze over. Instead, that's why they now offer the 5 year warranty and suggest the 10-year average service interval. Subtle responses to the market as they usually do.


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Did not know they had a price decrease. Guess Rolex is set for awhile. Rolex increases were jacking up the prices rather quickly for a few years, maybe just a unique time period.

[GradyPhilpott]

Originally Posted by lzz73

...suggest the 10-year average service interval.

Rolex has done no such thing.

[Sub/GMT]

Last price raise in the US was from 2012/06 for what I can see on this list from Sticky

[Keith1]

Originally Posted by Sub/GMT

Last price raise in the US was from 2012/06 for what I can see on this list from Sticky

You are correct. The last US price increase was June, 2012.

[123Blueface]

Originally Posted by THC

SSSHHHHHHHHH! be quiet!!!! Did you also tell your teacher she forgot to hand out homework assignments? Geeesh

[Sub/GMT]

I don't think prices will go up in the States. Prices are already higher in the US as you can see in the list above. For example, price of a Sub-c date in the US is $8850.- dollars. That is €8054.- euro's. Here in the Netherlands the same Sub is going to cost you €7500.- euro's.

[jhcam8]

To harmonize the prices world-wide. There was a write up in Watch Time, I believe, explaning it. Maybe 2or 3 issues back.
They lowered some and raised some in various places.

[lzz73]

Originally Posted by GradyPhilpott

Rolex has done no such thing.

This clearly suggests a 10-year service interval. Course, if you want to do it every 3-5 I'm sure they won't mind.

[Mak2013]

If they do, what sane person would pay 10 grand for a sub


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[GradyPhilpott]

Originally Posted by lzz73

This clearly suggests a 10-year service interval. Course, if you want to do it every 3-5 I'm sure they won't mind.

There is no such suggestion regarding service intervals in that letter, clearly or otherwise.

You may let yours run till it turns to dust for all I care.

Sent from my SM-G900V

[Danex]

Seems like two threads going here.


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[I-luv-Rolex]

[QUOTE=Mr. K;6022993]I remember when Rolex would raise prices annually around Valentines Day. There has been no across the board price increase in quite awhile. At least I cannot recall the last one in the USA.

Wondering what your thoughts on the matter are. Strong currency? Saturated market? Overpriced (Currently priced too high). The economy?

Just curious.[/QUOTE

Rolex is not going to Raise prices in the US and if they do most people don't need to be concern.


My view is how can Rolex raise prices in the USA (unless they don't want to sell anything). PP has lower their price in the USA. The dollar is getting stronger.

Using Canada as an example. The last time I check is is 76 cents to the Canada dollar. My view is that the dollar is only going to get stronger from now until at least x-mas.

All thing being equal if I get a 10% discount at a US AD I can get a 10% discount at a Canada AD and if the dollar continue to get stronger then you are going to get more of a discount on currency exchanges if you go to Canada to buy. Already it is worth the plan ticket to go. BTW I don't think you have to pay canada sale taxes if you a a foreigner (someone please clarified this point if they can)

Rolex is NOT going to raise their Canada prices just because Americans are cross the border to buy Rolex (not enough of us).

The only thing stopping you from buying at Canada is the price of a plane ticket.

Look at how many BNIB Rolex from canada seller.

[Mak2013]

[QUOTE=I-luv-Rolex;6027554]

Originally Posted by Mr. K

I remember when Rolex would raise prices annually around Valentines Day. There has been no across the board price increase in quite awhile. At least I cannot recall the last one in the USA.



Wondering what your thoughts on the matter are. Strong currency? Saturated market? Overpriced (Currently priced too high). The economy?



Just curious.[/QUOTE



Rolex is not going to Raise prices in the US and if they do most people don't need to be concern.





My view is how can Rolex raise prices in the USA (unless they don't want to sell anything). PP has lower their price in the USA. The dollar is getting stronger.



Using Canada as an example. The last time I check is is 76 cents to the Canada dollar. My view is that the dollar is only going to get stronger from now until at least x-mas.



All thing being equal if I get a 10% discount at a US AD I can get a 10% discount at a Canada AD and if the dollar continue to get stronger then you are going to get more of a discount on currency exchanges if you go to Canada to buy. Already it is worth the plan ticket to go. BTW I don't think you have to pay canada sale taxes if you a a foreigner (someone please clarified this point if they can)



Rolex is NOT going to raise their Canada prices just because Americans are cross the border to buy Rolex (not enough of us).



The only thing stopping you from buying at Canada is the price of a plane ticket.



Look at how many BNIB Rolex from canada seller.

Some good points but you are wrong on two things:
1. You do have to pay tax in canada ( there is 2)
2. Rolex did increase prices twice in a year in Canada'( may 2014 and few months ago)


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[I-luv-Rolex]

[QUOTE=Mak2013;6027608]

Originally Posted by I-luv-Rolex

Some good points but you are wrong on two things:
1. You do have to pay tax in canada ( there is 2)
2. Rolex did increase prices twice in a year in Canada'( may 2014 and few months ago)


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One these two points.

1. Correct me if I am wrong. When I was in Canada (maybe this a long time ago) these was a way to get your taxes back if it is over a certain dollar amount however you have to know about it and ask for it. Same thing with Japan and Swiss. They may have changed this but this is from personal experience.

2. Canada may have raise prices but Rolex raised their prices to reflect the Canadian market. But if the dollar keep raising against the Canadian dollar Rolex cannot keep raising prices (Canada prices are independent from the increase in dollar). I guess the real test is what is the current Canada list price for a particular watch vs list price of a us watch minus the plane ticket. I am taking out the sale tax from the equation since I can avoid sales tax in the usa with a little doing I think I can do the same in Canada.

[sea-dweller]

The market dies not currently support it. When it does, Rolex will increase prices in the blink of an eye!