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Old 13 August 2015, 04:20 AM   #1
Degas
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How did Rolex do in this test from 1968

http://www.watchtime.com/featured/di...est-from-1968/
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Old 13 August 2015, 04:24 AM   #2
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60 £ for a Rolex
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Old 13 August 2015, 04:30 AM   #3
watchwatcher
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Only 78% completely satisfied...wow. I bet the numbers would be higher today.
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Old 13 August 2015, 04:31 AM   #4
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Newsflash: Prices cheaper in 1968.

(Now, it is true that the price of a Rolex has increased far faster than inflation. That 1968 60 quid is now worth about 950 pounds, or $1600. That can be partially explained by Rolex's status as a Veblen good.)

It looks like Seiko and Rolex were the watches most likely to give satisfaction.
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Old 13 August 2015, 08:00 AM   #5
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Another angle is look at how many brands didn't survive the test of time - they're not around anymore.

Poor customer sat = failure in market.


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