Fair price for Platona

[AbqRolexFan]

Current MSRP is $75,000. What would be a fair discount to look for from a Rolex AD? I'm talking about a NIB watch. Thanks!

[Jason71]

NIB from one of the trusted sellers here on TRF for $53,700 ish...........

[HogwldFLTR]

Yes, check the Sales subforum; do a search.

[Hairdude1]

Originally Posted by HogwldFLTR

Yes, check the Sales subforum; do a search.

[Michael M.]

Around $51-$52k for NIB.

[Ruud Van Driver]

Seriously guys, no offence but I really wish people would read the OP before firing off the usual 'trusted seller' response. It isn't always helpful and the OP has specifically asked for the discount at an AD. If someone wants the experience of buying from an AD, complete with diet coke and white gloves, then the trusted seller route is not the way forward.

The only to find out for sure what sort of discount you can achieve at an AD is to visit several, try on the reference, show interest and then negotiate. You can try ringing around but from my own experience, very few will talk figures over the phone unless you have a standing relationship with them.

Here in Singapore (I appreciate you're in the US, so things could be different) I've been offered 20% straight off the bat without even asking. One AD told me that if I was seriously considering a purchase, he would talk to his manager and could most likely go higher. I would hope to be able to achieve at least 25%.

Good luck

[nick c]

I seen somewhere 50k

[Koala]

I see sellers on here with the platona selling them for the low 50's. IMO that makes that price the true value of the watch, not the MSRP. This reasoning is also why ADs are not supposed to be allowed to sell under 10% off MSRP to preserve the value of their Rolexes

[descartes]

Don't want to highjack this thread, but interested in opinions about whether the price of the
Platona will drop even more (as Rolex precious metal pieces seem to do), or whether it will rise eventually due to collectibility.

[AbqRolexFan]

Originally Posted by Ruud Van Driver

Seriously guys, no offence but I really wish people would read the OP before firing off the usual 'trusted seller' response. It isn't always helpful and the OP has specifically asked for the discount at an AD. If someone wants the experience of buying from an AD, complete with diet coke and white gloves, then the trusted seller route is not the way forward.

The only to find out for sure what sort of discount you can achieve at an AD is to visit several, try on the reference, show interest and then negotiate. You can try ringing around but from my own experience, very few will talk figures over the phone unless you have a standing relationship with them.

Here in Singapore (I appreciate you're in the US, so things could be different) I've been offered 20% straight off the bat without even asking. One AD told me that if I was seriously considering a purchase, he would talk to his manager and could most likely go higher. I would hope to be able to achieve at least 25%.

Good luck

Thanks for clarifying my question. So I should shoot for 20-25%?

[Koala]

I've been told that ADs are not allowed to offer new Rolex's for more than 10% off msrp, as a general rule intended to help preserve the value of the brand, and that's coming from Rolex themselves. This may vary from AD to AD in different areas of the US, depending on the AD. I've certainly heard of bigger discounts given to certain people, but I don't know their individual circumstances and relationships with their AD.

For example, if an AD automatically and consistently offers a Breitling at 30% off msrp to everyone in order to sell more units, then what is the true value of the watch/brand? MSRP or 30% less? I've heard from multiple sources 'in the know' that Rolex officially does not allow ADs to offer more than 10% off, probably to clients with history with the store or brand. This does keep the brand's value higher and more consistent, so it makes sense why they'd want that policy.

[Chewbacca]

Originally Posted by AbqRolexFan

Current MSRP is $75,000. What would be a fair discount to look for from a Rolex AD? I'm talking about a NIB watch. Thanks!

20% off should be easy in calgary while you're there. only 5% local tax and you're paying in US$

wear it home and its a souvenir.

[HogwldFLTR]

Originally Posted by Koala

I've been told that ADs are not allowed to offer new Rolex's for more than 10% off msrp, as a general rule intended to help preserve the value of the brand,

Certainly I've heard of routine 20% discounts on PM models.

[el1125]

Originally Posted by descartes

Don't want to highjack this thread, but interested in opinions about whether the price of the
Platona will drop even more (as Rolex precious metal pieces seem to do), or whether it will rise eventually due to collectibility.

Who knows. I bought it bc it's just an AWESOME looking and feeling watch to me. And the first Daytona ever made in Platinum

[Koala]

Originally Posted by HogwldFLTR

Certainly I've heard of routine 20% discounts on PM models.

That may very well be true, and I hope it is! The only Rolex I've bought new from an AD was a BLNR earlier this year and I didn't get any chance at a discount

I've acquired both my 16613 and 116681 gently used from grey market dealers and got excellent prices on them.

My mind is made up and my next Rolex will be full PM and if I go to an AD, I hope they'll offer me 20% off! Although recently I've become acquainted with a jeweler on a personal level and he told me he can get new watches of all brands at significant discounts for me, so I want to see just how good to me he can be.

I'm mostly decided on a yg DD40, as a yg president has been a grail of mine for years, but I'm not paying retail for one seeing as how I've already bought the BLNR and tt YMII in the first half of this year already.

[Ruud Van Driver]

Originally Posted by AbqRolexFan

Thanks for clarifying my question. So I should shoot for 20-25%?

My old granny taught me that you can't hit what you don't aim at (and you can apply that advice to pretty much any situation).

Personally, I wouldn't ask for, say, 20% as the AD might be prepared to offer you 25%. Have a figure in your head that you think is fair and reasonable and that you would pay right there and then if offered. With that in mind, ask the AD what you would need to pay right there to be able to run away giggling with that reference on your wrist. Purely as an example, say he/she comes back and says $60,000. Stroke your chin, nod thoughtfully for a minute or two and suggest that if they can do $55,000 you can close the deal on the spot. If they agree, job done. They might come back with $57,500, which is close to 25% and is a pretty good deal.

If the numbers are not what you're hoping for, be sure not to burn your bridges. Thank them warmly for their time and apologise that you weren't able to do business today. Leave your business card/contact details and say how you would very much like to do business on another occasion. You never know, your phone might ring within a few hours; it happened to me once with a car I really wanted.

Again, keep in mind that different dealers are likely to have different modus operandi. I've read on here that they won't give more than 10% discount. My AD here in Singapore will give me around 17.5% on lower end PM Rolex. He will also discount SS Submariners for me, not much mind you, but I don't know of many ADs that will do that. They're all different so be prepared to do some leg work.

Let us know how you get on and good luck

[Copasetic]

Recently went into a larger AD in a metro area. Been in a number of times and they really want to sell me. They, and most every other AD I've been in lately, had a Patona in stock, which tells me there is an ample supply.

After some negotiation on a new PM model that's just starting to come they are at 19% off and they aren't going any lower.

I'd expect to get a little larger discount on the Platona there, just based on supply and demand.

[njbeizai]

Originally Posted by Ruud Van Driver

Seriously guys.... If someone wants the experience of buying from an AD, complete with diet coke and white gloves... achieve at least 25%.

Good luck

I just really want to highlight the bolded part.
OP, I don't know what sort of discount you can expect. That being said, if a trusted seller is going around 52 or so, you can probably get the price of somewhere in the ballpark of 55-60. It never hurts to go in and ask the AD as well. The worst they can do is give a number that doesn't mesh with what you're looking for.

[T. Ferguson]

Originally Posted by Koala

I've been told that ADs are not allowed to offer new Rolex's for more than 10% off msrp, as a general rule intended to help preserve the value of the brand, and that's coming from Rolex themselves. This may vary from AD to AD in different areas of the US, depending on the AD. I've certainly heard of bigger discounts given to certain people, but I don't know their individual circumstances and relationships with their AD.

Don't know if that is true or not, but if it is the policy isn't working very well. Consider that every Rolex you see for sale not just here but on the internet generally, all came from an AD initially.

[Mikehii]

Originally Posted by Ruud Van Driver

My old granny taught me that you can't hit what you don't aim at (and you can apply that advice to pretty much any situation).

Personally, I wouldn't ask for, say, 20% as the AD might be prepared to offer you 25%. Have a figure in your head that you think is fair and reasonable and that you would pay right there and then if offered. With that in mind, ask the AD what you would need to pay right there to be able to run away giggling with that reference on your wrist. Purely as an example, say he/she comes back and says $60,000. Stroke your chin, nod thoughtfully for a minute or two and suggest that if they can do $55,000 you can close the deal on the spot. If they agree, job done. They might come back with $57,500, which is close to 25% and is a pretty good deal.

If the numbers are not what you're hoping for, be sure not to burn your bridges. Thank them warmly for their time and apologise that you weren't able to do business today. Leave your business card/contact details and say how you would very much like to do business on another occasion. You never know, your phone might ring within a few hours; it happened to me once with a car I really wanted.

Again, keep in mind that different dealers are likely to have different modus operandi. I've read on here that they won't give more than 10% discount. My AD here in Singapore will give me around 17.5% on lower end PM Rolex. He will also discount SS Submariners for me, not much mind you, but I don't know of many ADs that will do that. They're all different so be prepared to do some leg work.

Let us know how you get on and good luck

Well said

[HL65]

Originally Posted by Koala

I've been told that ADs are not allowed to offer new Rolex's for more than 10% off msrp, as a general rule intended to help preserve the value of the brand, and that's coming from Rolex themselves. This may vary from AD to AD in different areas of the US, depending on the AD. I've certainly heard of bigger discounts given to certain people, but I don't know their individual circumstances and relationships with their AD.

For example, if an AD automatically and consistently offers a Breitling at 30% off msrp to everyone in order to sell more units, then what is the true value of the watch/brand? MSRP or 30% less? I've heard from multiple sources 'in the know' that Rolex officially does not allow ADs to offer more than 10% off, probably to clients with history with the store or brand. This does keep the brand's value higher and more consistent, so it makes sense why they'd want that policy.

Sorry just not true and I know that for a fact. Rolex does not like AD's discounting too much but the AD's own their stores and have full say on what they sell for. Rolex uses mystery shoppers to test AD's and that includes checking their discount levels. At the end of the day an AD can sell a watch for whatever they want and sorry there is no 10% rule. How do you think many of the dealers here get new watches and sell them for 20% off plus in many cases? Anyway what Rolex wants and what AD's do are two very different stories.

To answer OP question: You can get a BNIB Platinum Daytona for 30% plus off or $51-52,500 if you look. Don't pay too much as if you do you will get killed on resale as used market is in upper $40's.

[toneafficianado]

Originally Posted by Ruud Van Driver

My old granny taught me that you can't hit what you don't aim at (and you can apply that advice to pretty much any situation).

Personally, I wouldn't ask for, say, 20% as the AD might be prepared to offer you 25%. Have a figure in your head that you think is fair and reasonable and that you would pay right there and then if offered. With that in mind, ask the AD what you would need to pay right there to be able to run away giggling with that reference on your wrist. Purely as an example, say he/she comes back and says $60,000. Stroke your chin, nod thoughtfully for a minute or two and suggest that if they can do $55,000 you can close the deal on the spot. If they agree, job done. They might come back with $57,500, which is close to 25% and is a pretty good deal.

If the numbers are not what you're hoping for, be sure not to burn your bridges. Thank them warmly for their time and apologise that you weren't able to do business today. Leave your business card/contact details and say how you would very much like to do business on another occasion. You never know, your phone might ring within a few hours; it happened to me once with a car I really wanted.

Again, keep in mind that different dealers are likely to have different modus operandi. I've read on here that they won't give more than 10% discount. My AD here in Singapore will give me around 17.5% on lower end PM Rolex. He will also discount SS Submariners for me, not much mind you, but I don't know of many ADs that will do that. They're all different so be prepared to do some leg work.

Let us know how you get on and good luck

This is pure wisdom

[Gaijin]

Originally Posted by descartes

Don't want to highjack this thread, but interested in opinions about whether the price of the
Platona will drop even more (as Rolex precious metal pieces seem to do), or whether it will rise eventually due to collectibility.

There is no way that Rolex is going to drop their prices based upon PM values.

[Gaijin]

Originally Posted by Ruud Van Driver

Seriously guys, no offence but I really wish people would read the OP before firing off the usual 'trusted seller' response. It isn't always helpful and the OP has specifically asked for the discount at an AD. If someone wants the experience of buying from an AD, complete with diet coke and white gloves, then the trusted seller route is not the way forward.

The only to find out for sure what sort of discount you can achieve at an AD is to visit several, try on the reference, show interest and then negotiate. You can try ringing around but from my own experience, very few will talk figures over the phone unless you have a standing relationship with them.

Here in Singapore (I appreciate you're in the US, so things could be different) I've been offered 20% straight off the bat without even asking. One AD told me that if I was seriously considering a purchase, he would talk to his manager and could most likely go higher. I would hope to be able to achieve at least 25%.

Good luck

Yes. Other issue is that some posters can't go the trusted seller route because of where they live. They have to deal with customs. So to just fire off "trusted seller " without checking where the OP lives is not the best advice.

[Jason71]

Originally Posted by toneafficianado

This is pure wisdom

No, THIS is pure wisdom........

Originally Posted by HL65

Sorry just not true and I know that for a fact. Rolex does not like AD's discounting too much but the AD's own their stores and have full say on what they sell for. Rolex uses mystery shoppers to test AD's and that includes checking their discount levels. At the end of the day an AD can sell a watch for whatever they want and sorry there is no 10% rule. How do you think many of the dealers here get new watches and sell them for 20% off plus in many cases? Anyway what Rolex wants and what AD's do are two very different stories.

To answer OP question: You can get a BNIB Platinum Daytona for 30% plus off or $51-52,500 if you look. Don't pay too much as if you do you will get killed on resale as used market is in upper $40's.

[brandrea]

Originally Posted by HL65

Sorry just not true and I know that for a fact. Rolex does not like AD's discounting too much but the AD's own their stores and have full say on what they sell for. Rolex uses mystery shoppers to test AD's and that includes checking their discount levels. At the end of the day an AD can sell a watch for whatever they want and sorry there is no 10% rule. How do you think many of the dealers here get new watches and sell them for 20% off plus in many cases? Anyway what Rolex wants and what AD's do are two very different stories.

To answer OP question: You can get a BNIB Platinum Daytona for 30% plus off or $51-52,500 if you look. Don't pay too much as if you do you will get killed on resale as used market is in upper $40's.

Great insight as usual, thank you

[watchwatcher]

Originally Posted by Jason71

No, THIS is pure wisdom........

Yes.

[Jason71]

Originally Posted by Gaijin

Yes. Other issue is that some posters can't go the trusted seller route because of where they live. They have to deal with customs. So to just fire off "trusted seller " without checking where the OP is not the best advice.

I read the OP (as I always do) and my reasoning for posting the price of the NIB from a trusted seller was this: If I can't get it from an AD for close to the price of the trusted seller, I'm not buying one. I'm not throwing thousands of dollars down the drain for some white gloves and Diet Coke.

The OP can do what he pleases with the information........use it as a starting point with an AD, buy it from a trusted seller, brag to his friends that he can buy a $75,000 watch off the internet for $52,000. It makes no difference to me.

(Gaijin, this was projected more in response to Ruud than you)

[AK797]

As on most PM, aim for 20% off, if you can't get it then research trusted sellers here.

[HogwldFLTR]

What is the title of the thread? If one doesn't want the wrong answer than don't ask the wrong question to being with. Fair price is what the market will bear. The prices from the TSs here in general are fair. There can be lower prices had frequently however as well. Frankly, there is very little chance I'd pay the prices targeted by the ADs, fwiw.

Originally Posted by Koala

That may very well be true, and I hope it is! The only Rolex I've bought new from an AD was a BLNR earlier this year and I didn't get any chance at a discount

Surprising that they wouldn't give you 50% off on a watch which is highly popular and flies off the shelf, not. As they say, "apples to oranges comparison."