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HauteHorlogerie · 20 February 2016, 04:19 AM

IT'S TIME!

https://www.youtube.com/watch?v=iwN_eMT76uY

texex91 · 20 February 2016, 04:30 AM

Quote:

Originally Posted by HauteHorlogerie

IT'S TIME!

https://www.youtube.com/watch?v=iwN_eMT76uY

Great news indeed

Here comes a price increase

Thank you for sharing.

Abdullasaif · 20 February 2016, 04:48 AM

Le Chef · 20 February 2016, 04:59 AM

The TAG partnership might have been right 20+ years ago, but F1 is so much more technical these days and with a regular production line of road going cars Richard Mille makes really good sense. The naysayers will bleat about the team's poor performance last year, but if you know Ron Dennis and Honda that's not going to last long.

el1125 · 20 February 2016, 06:31 AM

Is it just me or does the name Honda not really go with Mclaren?!

namussuz bilo · 20 February 2016, 06:36 AM

good news

Le Chef · 20 February 2016, 06:58 AM

Quote:

Originally Posted by el1125

Is it just me or does the name Honda not really go with Mclaren?!

Honda and McLaren were partners from 1988 - 1992 and were one of the most successful racing partnerships in the history of F1. McLaren Honda won 4 F1 Manufacturer Championships and 4 F1 Drivers Championships with Ayrton Senna and Alain Prost. Both the chassis and the engines were technically highly sophisticated. Honda really is an incredible and highly respected engineering company.

If that doesn't "go" then I have no idea how you define success. Most F1 teams and F1 drivers have never come close to that level of success, and likely never will. You're looking at the level of Michael Phelps' achievement and some.

BNA/LION · 20 February 2016, 06:59 AM

Lordofrolex · 20 February 2016, 07:03 AM

ITS TIME!

Good for RM. Dont know how much it will help there sales as anyone who can afford one and wants something other than the usual suspects (Rolex, PP, AP) pretty much knows that option.

texex91 · 20 February 2016, 07:07 AM

Quote:

Originally Posted by Lordofrolex

ITS TIME!

Good for RM. Dont know how much it will help there sales as anyone who can afford one and wants something other than the usual suspects (Rolex, PP, AP) pretty much knows that option.

Pure marketing and brand awareness/building (just like Rolex does--everyone knows it, but they are a marketing company deep down). Not everyone knows RM and in the F1 world, that consumer is an ideal market.

Great move and it's a 10 year contract.

GB-man · 20 February 2016, 08:36 AM

Good move. I can't help but wonder if it is a piece of the puzzle being put in place in preparation for selling the company. (Pardon the alliteration) I hope not but time will tell.

On a side note...I think more highly of Honda than Mclaren

texex91 · 20 February 2016, 09:08 AM

Quote:

Originally Posted by GB-man

Good move. I can't help but wonder if it is a piece of the puzzle being put in place in preparation for selling the company. (Pardon the alliteration) I hope not but time will tell.

On a side note...I think more highly of Honda than Mclaren

Ah, love people that drink the rumor cool aid...I've heard this for the past four years. It's a great wives tale that just doesn't stop.

How long to they have to be in existence for that non-sense to stop?

They are not going anywhere, as much as other watch manufacturers would love it (jealousy is an ugly emotion).

MichaelFlash · 20 February 2016, 09:48 AM

I'll admit that RM is not one of my favorite brands aesthically but the watch on the driver's wrist looks stunning and in its element. I think the partnership is pure brilliance on RM's part, increasing brand awareness and prestige by being associated with the most expensive and sexy sport on earth.

texex91 · 20 February 2016, 10:11 AM

Quote:

Originally Posted by MichaelFlash

I'll admit that RM is not one of my favorite brands aesthically but the watch on the driver's wrist looks stunning and in its element. I think the partnership is pure brilliance on RM's part, increasing brand awareness and prestige by being associated with the most expensive and sexy sport on earth.

Keep in mind one of their most popular watches is a Massa (for over 15 years)...so no stranger to F1. They also had the Lotus.

Agree though, to have a complete car sponsorship is a huge deal ($$ wise included). It's what RM is all about...

Marciano490 · 20 February 2016, 10:21 AM

HAD the Lotus? Is the discontinuance official?

texex91 · 20 February 2016, 10:28 AM

Quote:

Originally Posted by Marciano490

HAD the Lotus? Is the discontinuance official?

My friend chances are pretty good at this point for obvious reasons

Le Chef · 20 February 2016, 11:46 AM

Quote:

Originally Posted by Marciano490

HAD the Lotus? Is the discontinuance official?

Because Red Bull threw their toys out of the pram, Renault decided to take their destiny into their own hands and bought the Lotus team. This has nothing to do with Lotus Cars which is actually improving and still part of Proton.

texex91 · 20 February 2016, 11:48 AM

Quote:

Originally Posted by Le Chef

Because Red Bull threw their toys out of the pram, Renault decided to take their destiny into their own hands and bought the Lotus team. This has nothing to do with Lotus Cars which is actually improving.

Ding, ding--we have a winner

PJ S · 20 February 2016, 05:36 PM

Quote:

Originally Posted by texex91

Here comes a price increase

RM hardly needs an excuse for doing that.
I seriously hope this year's car isn't as much of a donkey as last year's clearly was.

RRGHOST1 · 20 February 2016, 08:19 PM

Not fussed on the styling of RM, I was hoping a tie up with Rolex would have been better.

Le Chef · 21 February 2016, 01:12 AM

Quote:

Originally Posted by RRGHOST1

Not fussed on the styling of RM, I was hoping a tie up with Rolex would have been better.

Both are technologically highly advanced particularly in the use of materials. They are also pursuing non conventional solutions to the problems their industry or business faces.

Both are also very high end in terms of pricing of their products for sale. I honestly can't think of a better fit for McLaren.

texex91 · 21 February 2016, 01:18 AM

Quote:

Originally Posted by Le Chef

Both are technologically highly advanced particularly in the use of materials. They are also pursuing non conventional solutions to the problems their industry or business faces.

Both are also very high end in terms of pricing of their products for sale. I honestly can't think of a better fit for McLaren.

Couldn't have said it better myself.

You and I rarely agree, but you're spot on.

themaninblack · 21 February 2016, 02:47 AM

Quote:

Originally Posted by texex91

Pure marketing and brand awareness/building (just like Rolex does--everyone knows it, but they are a marketing company deep down). Not everyone knows RM and in the F1 world, that consumer is an ideal market.

Great move and it's a 10 year contract.

Exactly. Rolex is a marketing success story and is also marketing a success story. Ultimately it's ubiquitous and a conservative choice that fits a broad spectrum of owners whilst flogging fairly simple sentiments about achievement. I don't think Rolex has really done anything technologically very interesting in a long time. RM will always be more niche and are marketing to a more design and tech driven sector of the market.

T. Ferguson · 21 February 2016, 03:14 AM

RM dash clock in the street cars would be cool.

Le Chef · 21 February 2016, 05:04 AM

Quote:

Originally Posted by texex91

Couldn't have said it better myself.

You and I rarely agree, but you're spot on.

Thanks for this - appreciate the comment.

We need to get Bernie to open his wallet and pay a contribution to this year's race in Austin!

Hairdude1 · 21 February 2016, 05:19 AM

brandrea · 21 February 2016, 05:40 AM

Quote:

Originally Posted by Le Chef

Both are technologically highly advanced particularly in the use of materials. They are also pursuing non conventional solutions to the problems their industry or business faces.

Both are also very high end in terms of pricing of their products for sale. I honestly can't think of a better fit for McLaren.

texex91 · 21 February 2016, 07:11 AM

Quote:

Originally Posted by Le Chef

Thanks for this - appreciate the comment.

We need to get Bernie to open his wallet and pay a contribution to this year's race in Austin!

It's actually the State of Texas that needs to cough up that cash they promised. For the economic impact it brings the state/city it's a no brainer. But politics at there finest playing out. Hope someone caves and the engines roar this year at COTA

themaninblack · 21 February 2016, 07:30 AM

Would love to finally say goodbye to the Melbourne event. To my knowledge no one has ever been able to prove any economic benefit to the city but there is plenty of evidence to the contrary. Anyone know who the major sponsor is? ... Yep you got it in one!

texex91 · 21 February 2016, 07:51 AM

Quote:

Originally Posted by themaninblack

Would love to finally say goodbye to the Melbourne event. To my knowledge no one has ever been able to prove any economic benefit to the city but there is plenty of evidence to the contrary. Anyone know who the major sponsor is? ... Yep you got it in one!

I'm sure some fuzzy math...but here is the Austin breakdown: http://www.circuitoftheamericas.com/economic-impact

20 February 2016, 04:19 AM	#1
HauteHorlogerie Banned Join Date: Dec 2011 Location: My house Watch: 519LN \| 64A Posts: 1,241	Richard mille signs with mclaren! IT'S TIME! https://www.youtube.com/watch?v=iwN_eMT76uY

20 February 2016, 04:59 AM	#4
Le Chef "TRF" Member Join Date: Feb 2010 Location: Chicago Posts: 2,005	Fantastic news! The TAG partnership might have been right 20+ years ago, but F1 is so much more technical these days and with a regular production line of road going cars Richard Mille makes really good sense. The naysayers will bleat about the team's poor performance last year, but if you know Ron Dennis and Honda that's not going to last long.

20 February 2016, 06:59 AM	#8
BNA/LION 2024 SubLV41 Pledge Member Join Date: May 2011 Real Name: Larry Location: San Diego, CA Watch: ROLEX Posts: 25,654	__________________ ✦ 28238 President DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ 126710 BLRO GMT-Master II ✦ NEXT-->? ⛳ Hole In One! 10/3/19 DMCC 5th hole, par 3, 168 yards w/ 4-Iron.

20 February 2016, 07:03 AM	#9
Lordofrolex "TRF" Member Join Date: Sep 2015 Real Name: Brandon Location: Los Angeles, CA Watch: Yes Please! Posts: 6,691	ITS TIME! Good for RM. Dont know how much it will help there sales as anyone who can afford one and wants something other than the usual suspects (Rolex, PP, AP) pretty much knows that option. __________________ Rolex GMT Master II 116710LN Panerai PAM 359 Audemars Piguet RO 15300OR Follow me on Instagram: @b_jakobovich

20 February 2016, 08:19 PM	#20
RRGHOST1 "TRF" Member Join Date: Dec 2009 Real Name: luke standing Location: england Watch: Rolex TT SubC Blue Posts: 3,997	Not fussed on the styling of RM, I was hoping a tie up with Rolex would have been better. __________________ RRGHOST1

20 February 2016, 04:48 AM	#3
Abdullasaif "TRF" Member Join Date: Jul 2014 Location: Dubai Watch: bipolar Posts: 2,854

20 February 2016, 06:31 AM	#5
el1125 Banned Join Date: Apr 2013 Location: USA Posts: 3,578	Is it just me or does the name Honda not really go with Mclaren?!

20 February 2016, 06:36 AM	#6
namussuz bilo Banned Join Date: Apr 2014 Location: earth Posts: 794	good news

20 February 2016, 08:36 AM	#11
GB-man 2024 SubLV41 Pledge Member Join Date: Nov 2012 Location: USA Watch: addiction issues Posts: 37,355	Good move. I can't help but wonder if it is a piece of the puzzle being put in place in preparation for selling the company. (Pardon the alliteration) I hope not but time will tell. On a side note...I think more highly of Honda than Mclaren

20 February 2016, 09:48 AM	#13
MichaelFlash "TRF" Member Join Date: Mar 2014 Real Name: Michael Location: Connecticut Posts: 1,372	I'll admit that RM is not one of my favorite brands aesthically but the watch on the driver's wrist looks stunning and in its element. I think the partnership is pure brilliance on RM's part, increasing brand awareness and prestige by being associated with the most expensive and sexy sport on earth.

20 February 2016, 10:21 AM	#15
Marciano490 "TRF" Member Join Date: May 2013 Location: Boston Posts: 1,431	HAD the Lotus? Is the discontinuance official?

21 February 2016, 03:14 AM	#24
T. Ferguson "TRF" Member Join Date: Oct 2012 Location: Left Coast Posts: 7,025	RM dash clock in the street cars would be cool. __________________ *Some days it's just not worth chewing through the restraints.*

21 February 2016, 05:19 AM	#26
Hairdude1 "TRF" Member Join Date: Apr 2012 Real Name: Alex Location: Chicago Watch: AP,PP, Rolex Posts: 37,156	__________________ Instagram: @Hairdude Watches in Collection 5070R, 5522A, 214270 MK1, 228238 16750, 26401, 5711, 116718, 116710LN, 116300, 16710"Coke", 372, 15300, 15703 (All Flipped) Official Member "Perpetual 30" Las Vegas GTG 2016 Official Member "WIS-CON" Las Vegas International GTG 2017 Official Member 'WIS-CON' Las Vegas Int'l GTG 2018

21 February 2016, 07:30 AM	#29
themaninblack "TRF" Member Join Date: Sep 2014 Location: Australia Posts: 1,058	Would love to finally say goodbye to the Melbourne event. To my knowledge no one has ever been able to prove any economic benefit to the city but there is plenty of evidence to the contrary. Anyone know who the major sponsor is? ... Yep you got it in one!

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