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GradyPhilpott · 17 March 2016, 02:40 AM

In the past it has seemed that Rolex has done what they deemed appropriate and expected the public to catch up to their aesthetics.

Now suddenly Rolex increases the length of the Explorers hands, which was a big issue with many enthusiasts.

Also, Rolex didn't just slap a ceramic bezel on the SS Daytona, they actually redesigned the dials to make them more legible.

Did Rolex actually take consumer reaction into account or am I dreaming?

Rookie52 · 17 March 2016, 02:42 AM

Seems like they were quite a bit more in tune with what (at least on this forum) people were asking for. I doubt in past they went in totally blind though.

travisb · 17 March 2016, 02:43 AM

The same thing crossed my mind when I saw the new releases.

Etschell · 17 March 2016, 02:44 AM

Quote:

Originally Posted by GradyPhilpott

In the past it seemed that Rolex has done what they deemed appropriate and expected the public to catch up to their aesthetics.

Now suddenly Rolex increases the length of the Explorers hands, which was a big issue with many enthusiasts.

Also, Rolex didn't just slap a ceramic bezel on the SS Daytona, they actually redesigned the dials to make them more legible.

Did Rolex actually take consumer reaction into account or am I dreaming?

of course they do. it is a competitive environment. if you dont listen to customer you'll get left behind.

its more about form of use though. the explorer is supposed to be a do all watch. but luming the numbers it is easier read at night.

ceramic bezels are the new standard on SS models. it will only continue. rolex was slow to introduce them and now is full throttle.

Rocco21 · 17 March 2016, 02:46 AM

Definitely think they were listening to this forum in regards to the ceramic bezel ss daytona

FTX I · 17 March 2016, 02:47 AM

Quote:

Originally Posted by travisb

The same thing crossed my mind when I saw the new releases.

Exactly. And maybe with the world's financial problems they need to sell more watches, so giving people what they want is a nice way to accomplish that.

vitalsignsrn · 17 March 2016, 02:48 AM

I'd say they did this time around. They hit the Daytona right out of the park.

GradyPhilpott · 17 March 2016, 02:48 AM

Quote:

Originally Posted by Etschell

if you dont listen to customer you'll get left behind.

Well, of course I agree with you in principle, but I can't really think of an instance in the past when their listening seemed so obvious.

Also, my comment about the Daytona wasn't about the bezel, but about the dials.

brucewayne1959 · 17 March 2016, 02:49 AM

I agree. Rolex, it seems to me anyway, is listening to not just their customers, but their rabid, loyal, watch geeky customers! The thing about Rolex that I've seen is that they tend to move at an absolute glacial pace. Changes for them come very slowly, primarily due to the fact that they are doing everything in house and have to change their entire factory process to change something in a watch. For example, 41mm Datejusts? Who thought those would go away to be replaced by a 40mm Datejust? But Rolex moves slow so it will be a few years before that change takes place. Just my two cents anyway...

GradyPhilpott · 17 March 2016, 02:50 AM

Quote:

Originally Posted by vitalsignsrn

I'd say they did this time around. They hit the Daytona right out of the park.

Amen!

Vanmarsenille · 17 March 2016, 02:50 AM

Not sure. The majority on these boards seemed to want the DJII reduced to 39mm, and Rolex has ignored that completely with the DJ41.

brandrea · 17 March 2016, 02:51 AM

Quote:

Originally Posted by vitalsignsrn

I'd say they did this time around. They hit the Daytona right out of the park.

They sure did

GradyPhilpott · 17 March 2016, 02:52 AM

Quote:

Originally Posted by brucewayne1959

Changes for them come very slowly, primarily due to the fact that they are doing everything in house and have to change their entire factory process to change something in a watch.

Interesting perspective, and I suspect you're right.

I also think that the DJ will shrink a millimeter in the future.

Etschell · 17 March 2016, 02:54 AM

Quote:

Originally Posted by GradyPhilpott

Well, of course I agree with you in principle, but I can't really think of an instance in the past when their listening seemed so obvious.

Also, my comment about the Daytona wasn't about the bezel, but about the dials.

sorry it wasnt 100% addressing you just in general about the ceramic. they started with the gmt 2 which is less popular than both the sub and daytona. now nearly every sport model with a bezel has it (RG yacht-master included). not sure if they would ever do it in the explorer I or II.

subdials have been a gripe for a while so perhaps they are now listening more.

GradyPhilpott · 17 March 2016, 02:54 AM

Quote:

Originally Posted by Vanmarsenille

Not sure. The majority on these boards seemed to want the DJII reduced to 39mm, and Rolex has ignored that completely with the DJ41.

I wasn't speaking solely of the reactions of those on this board, nor did I think that Rolex would respond to every consumer complaint, especially in a single year.

DCheeta · 17 March 2016, 03:09 AM

I thought the same thing when I saw the new releases this morning. They basically gave us exactly what we wanted!

DJ TT 2002 · 17 March 2016, 03:10 AM

Rolex does appear to be listening.

opaline460 · 17 March 2016, 03:16 AM

Maybe SS black and red GMT next year....

Frogman4me · 17 March 2016, 03:17 AM

Finally

ryansoulsit · 17 March 2016, 03:19 AM

I think the Rolex CEO he plays TRF also.

fmc000 · 17 March 2016, 03:47 AM

Quote:

Originally Posted by Vanmarsenille

Not sure. The majority on these boards seemed to want the DJII reduced to 39mm, and Rolex has ignored that completely with the DJ41.

True but they they equipped it with a super jubilee bracelet :D

Sent from my A0001 using Tapatalk

2Redbulls · 17 March 2016, 03:51 AM

I agree with everyone.

It seemed like they listened to what was constantly being discussed on this forum. The Daytona changes make it look fantastic and an honorable mention goes to the Explorer.

BNA/LION · 17 March 2016, 04:11 AM

YES. I truly believe Rolex is doing a lot of market research on what new products to release. I also suspect TRF is one of many places they go to take a temperature and get a feel for what their brand loyal customers want!

cop414 · 17 March 2016, 04:22 AM

I agree that they do seem to be listening and giving thought to what enthusiasts are saying. Win win.

Rondineli · 17 March 2016, 04:24 AM

Yes, likely so and by reading forums such as this. Support for this statement is that Rolex invited Ariel (ablogtowatch), Jake (rolexmagazine), Benjamin (hodinkee$, and James (timezone) to tour their facilities on late 2013...
http://rolexblog.blogspot.com/2014/0...world.html?m=1

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kilyung · 17 March 2016, 04:26 AM

They still need to put the glidelock clasp on all sports models. You read that, Rolex??

FTX I · 17 March 2016, 04:29 AM

Quote:

Originally Posted by kilyung

They still need to put the glidelock clasp on all sports models. You read that, Rolex??

The only thing missing on the new Exp.

Ferdelious · 17 March 2016, 04:33 AM

How do we know that all of the moderators on the forum aren't Rolex employees?

AK797 · 17 March 2016, 04:35 AM

Hell yeah, ceramic Daytonas, jubilees, hand lengths, Chamberlain style appeasement.

IT Nerd · 17 March 2016, 04:40 AM

Quote:

Originally Posted by opaline460

Maybe SS black and red GMT next year....

With a Jubilee option!

17 March 2016, 02:40 AM	#1
GradyPhilpott 2024 SubLV41 Pledge Member Join Date: Sep 2008 Location: New Mexico Watch: Seiko #SRK050 Posts: 34,460	Is Rolex Listening to Customers? In the past it has seemed that Rolex has done what they deemed appropriate and expected the public to catch up to their aesthetics. Now suddenly Rolex increases the length of the Explorers hands, which was a big issue with many enthusiasts. Also, Rolex didn't just slap a ceramic bezel on the SS Daytona, they actually redesigned the dials to make them more legible. Did Rolex actually take consumer reaction into account or am I dreaming? __________________ JJ Inaugural TRF $50 Watch Challenge Winner

17 March 2016, 02:49 AM	#9
brucewayne1959 "TRF" Member Join Date: Aug 2012 Real Name: Rich Location: Tampa Watch: Tudor Black Bay Posts: 318	I agree. Rolex, it seems to me anyway, is listening to not just their customers, but their rabid, loyal, watch geeky customers! The thing about Rolex that I've seen is that they tend to move at an absolute glacial pace. Changes for them come very slowly, primarily due to the fact that they are doing everything in house and have to change their entire factory process to change something in a watch. For example, 41mm Datejusts? Who thought those would go away to be replaced by a 40mm Datejust? But Rolex moves slow so it will be a few years before that change takes place. Just my two cents anyway... __________________ "The world breaks everyone, and afterward, many are strong at the broken places." Ernest Hemingway Talent is a chisel, but hard work and effort is the hammer. God puts the chisel in your hand but expects you to pick up the hammer and swing...

17 March 2016, 04:11 AM	#23
BNA/LION 2024 SubLV41 Pledge Member Join Date: May 2011 Real Name: Larry Location: San Diego, CA Watch: ROLEX Posts: 25,654	Is Rolex Listening to Customers? YES. I truly believe Rolex is doing a lot of market research on what new products to release. I also suspect TRF is one of many places they go to take a temperature and get a feel for what their brand loyal customers want! __________________ ✦ 28238 President DD 18K/YG ✦ 16610LN SS Sub ✦ 16613 18K/SS Serti ✦ 16550 Exp II Non-Rail Cream Dial ✦ Daytona C 116500 ✦ 126710 BLRO GMT-Master II ✦ NEXT-->? ⛳ Hole In One! 10/3/19 DMCC 5th hole, par 3, 168 yards w/ 4-Iron.

17 March 2016, 04:22 AM	#24
cop414 TRF Moderator & 2024 SubLV41 Patron Join Date: Apr 2012 Real Name: Tim Location: Pennsylvania Watch: 14060M Posts: 72,242	I agree that they do seem to be listening and giving thought to what enthusiasts are saying. Win win. __________________ Rolex Submariner 14060M Omega Seamaster 2254.50 DOXA Professional 1200T Card carrying member of TRF's Global Association of Retro-Grouch-Curmudgeons TRF's "After Dark" Bar & NightClub Patron P Club Member #17 2 FA ENABLED

17 March 2016, 04:33 AM	#28
Ferdelious 2024 SubLV41 Pledge Member Join Date: May 2013 Real Name: Matt Location: Tampa, FL Watch: Hulk/SD4K/SeaQ/P39 Posts: 3,203	How do we know that all of the moderators on the forum aren't Rolex employees? __________________ Why is it, "A penny for your thoughts," but, "you have to put your two cents in?" Somebody's making a penny.

17 March 2016, 02:42 AM	#2
Rookie52 "TRF" Member Join Date: Apr 2015 Location: Toronto Posts: 591	Seems like they were quite a bit more in tune with what (at least on this forum) people were asking for. I doubt in past they went in totally blind though.

17 March 2016, 02:43 AM	#3
travisb 2024 SubLV41 Pledge Member Join Date: Aug 2009 Real Name: Travis Location: FL / NYC Watch: Yes.. Posts: 33,489	The same thing crossed my mind when I saw the new releases.

17 March 2016, 02:46 AM	#5
Rocco21 Banned Join Date: Jan 2016 Real Name: Rob Location: Cape Cod Watch: 126660,126600 Posts: 1,324	Definitely think they were listening to this forum in regards to the ceramic bezel ss daytona

17 March 2016, 02:48 AM	#7
vitalsignsrn "TRF" Member Join Date: Jul 2013 Real Name: Judy Location: Ontario Watch: 116234 - 14060M Posts: 4,607	I'd say they did this time around. They hit the Daytona right out of the park.

17 March 2016, 02:50 AM	#11
Vanmarsenille "TRF" Member Join Date: Jul 2015 Location: FLA Posts: 401	Not sure. The majority on these boards seemed to want the DJII reduced to 39mm, and Rolex has ignored that completely with the DJ41.

17 March 2016, 03:09 AM	#16
DCheeta "TRF" Member Join Date: Jun 2013 Real Name: Dave Location: NYC Posts: 7,181	I thought the same thing when I saw the new releases this morning. They basically gave us exactly what we wanted!

17 March 2016, 03:10 AM	#17
DJ TT 2002 2024 Pledge Member Join Date: May 2013 Location: Hollywood 1950 Posts: 4,103	Rolex does appear to be listening.

17 March 2016, 03:16 AM	#18
opaline460 "TRF" Member Join Date: Nov 2011 Location: US Posts: 3,386	Maybe SS black and red GMT next year....

17 March 2016, 03:17 AM	#19
Frogman4me Banned Join Date: Jun 2010 Location: Maryland Posts: 6,268	Finally

17 March 2016, 03:19 AM	#20
ryansoulsit 2024 SubLV41 Pledge Member Join Date: Oct 2015 Location: USA Posts: 3,008	I think the Rolex CEO he plays TRF also.

17 March 2016, 03:51 AM	#22
2Redbulls "TRF" Member Join Date: Feb 2009 Real Name: Tom Location: Morgan Hill, CA Watch: I give up.. Posts: 719	I agree with everyone. It seemed like they listened to what was constantly being discussed on this forum. The Daytona changes make it look fantastic and an honorable mention goes to the Explorer.

17 March 2016, 04:24 AM	#25
Rondineli Banned Join Date: Feb 2014 Location: Houston, Texas Watch: DJ II Posts: 1,271	Yes, likely so and by reading forums such as this. Support for this statement is that Rolex invited Ariel (ablogtowatch), Jake (rolexmagazine), Benjamin (hodinkee$, and James (timezone) to tour their facilities on late 2013... http://rolexblog.blogspot.com/2014/0...world.html?m=1 Sent from my iPhone using Tapatalk

17 March 2016, 04:26 AM	#26
kilyung 2024 SubLV41 Pledge Member Join Date: Jul 2009 Location: Cave Watch: Sundial Posts: 33,940	They still need to put the glidelock clasp on all sports models. You read that, Rolex??

17 March 2016, 04:35 AM	#29
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	Hell yeah, ceramic Daytonas, jubilees, hand lengths, Chamberlain style appeasement.

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