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Old 13 August 2016, 05:50 PM   #1
suli84
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First Rolex - Sticker issue

Hi everyone, I just got my first rolex yesterday GMT BLNR. I am really pleased with it however when i asked if the stickers could be left on, the dealer said he has to take them off. What are the reasons for this? If anyone could shed some light it would be much appreciated.
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Old 13 August 2016, 06:01 PM   #2
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Well firstly congratulations on the BLNR.

You have been lucky to get one especially in the UK.
They probably want to know you will be wearing the watch and not buying to simply resell due to Blnr desirability.

Stickers can retain dirt and start curling up anyway. Take them all off and enjoy.
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Old 13 August 2016, 06:05 PM   #3
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Congrats on the purchase. It seems to be a tactic ADs are using now, as said it is due to people reselling for profit.
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Old 13 August 2016, 06:10 PM   #4
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Hi everyone, I just got my first rolex yesterday GMT BLNR. I am really pleased with it however when i asked if the stickers could be left on, the dealer said he has to take them off. What are the reasons for this? If anyone could shed some light it would be much appreciated.
Cannot see any difference in whether a AD removes the plastic or yourself remove the plastic to wear the watch.Its just packaging and of no real use whatsoever when wearing any Rolex watch.
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Old 13 August 2016, 06:15 PM   #5
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I've always asked the AD to do it whilst I sit back and enjoy a glass of wine. It takes bloody ages!!!

Best to let them do it
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Old 13 August 2016, 06:19 PM   #6
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Depends on your relation with the AD, my SDc the dealer simply swiped the card and filled in date and then eft it of me to fill in with my details left all the stickers on also. My BLNR was left in its delivery box for me as the AD knew it was present for my wife. The Ad knows that I am a huge watch fan and its staff also are huge watch fans.
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Old 13 August 2016, 06:37 PM   #7
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Old 13 August 2016, 06:38 PM   #8
suli84
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Thanks

Thanks everyone i had to drive for 3 hours but worth it in the end. Im now looking to get the Deep Blue Rolex, but can't find it anywhere any suggestions?
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Old 13 August 2016, 06:44 PM   #9
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Chaps

You cannot blame the shop for removing the stickers because anyone walking out with a stickered watch is a potential reseller who is going to distort an already complex market.

The rule should be simple - if you want to buy a Rolex, you walk out without stickers.

If you can't accept that, then tough, you don't get the Rolex.

Rolex make the watch, they have the right to set the rules and, I for one, support them.

Regards

Mick
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Old 13 August 2016, 07:10 PM   #10
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I can see where they are coming from. On the other hand, once you give them your money, it is your property and they have no right to tell you what to do. However, if it is a condition of sale and there is someone behind you willing to accept it then you are stuck.
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Old 13 August 2016, 07:14 PM   #11
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That is a new policy that is only supposed to apply to the new Daytona C but ADs are misinterpreting. Once you put your money down the watch is yours and the AD ought to leave the stickers on. I really like removing them myself although I usually keep the one on the back of the case as long as possible. Only Rolex sells you a product and then believes they still own and can tell you what to do and not do to it for years later.
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Old 13 August 2016, 07:29 PM   #12
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I can see where they are coming from. On the other hand, once you give them your money, it is your property and they have no right to tell you what to do. However, if it is a condition of sale and there is someone behind you willing to accept it then you are stuck.
But if it's the boutiques policy do always prepare the watch so that the customer can just walk out the door with it? I think it's a question one must ask before committing to the purchase, not buy first and then add demands.

But for the owner, do buy a car with the plastic covers still on the seats and the paper floor mat covers? Enjoy the watch and be glad that they removed the plastic for you.
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Old 13 August 2016, 07:46 PM   #13
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To be honest i dont mind as I'm not looking to flip it. I can understand where they are coming from. Apparently they were 2 previous customers on the waiting list and because of the sticker issue they didn't want to purchase it.
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Old 13 August 2016, 07:52 PM   #14
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Chaps

You cannot blame the shop for removing the stickers because anyone walking out with a stickered watch is a potential reseller who is going to distort an already complex market.

The rule should be simple - if you want to buy a Rolex, you walk out without stickers.

If you can't accept that, then tough, you don't get the Rolex.

Rolex make the watch, they have the right to set the rules and, I for one, support them.

Regards

Mick


What about if it's a gift?

Let's say you took a punt on getting your wife (or someone) a special present (birthday/anniversary/special event) and you were unsure whether it's something they'd love or want to exchange?

If you wanted to return it would it matter if it had no stickers on?

If they did take it back who gets the job of sticking all new stickers back on?
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Old 13 August 2016, 07:55 PM   #15
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What about if it's a gift?

Let's say you took a punt on getting your wife (or someone) a special present (birthday/anniversary/special event) and you were unsure whether it's something they'd love or want to exchange?

If you wanted to return it would it matter if it had no stickers on?

If they did take it back who gets the job of sticking all new stickers back on?
Then they won't take it back and it's also one of the reasons they do it.
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Old 13 August 2016, 07:57 PM   #16
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Gift or not, the ADs are delivering the watch "ready to wear". If they remove the stickers, and they have an "X" days free return policy, then not a problem with the stickers being off.

You shouldn't expect a Ferrari to come with all it's protective plastic on the interior and exterior would you?


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Old 13 August 2016, 08:33 PM   #17
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Old 13 August 2016, 08:43 PM   #18
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Thanks everyone i had to drive for 3 hours but worth it in the end. Im now looking to get the Deep Blue Rolex, but can't find it anywhere any suggestions?
4 hour drive. Congrats! Check out chrono24 for dealers in UK and EU.
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Old 13 August 2016, 08:46 PM   #19
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Congrats on a great watch! Like others have said - to prevent resale or returns is likely the reason. Enjoy!!
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Old 13 August 2016, 08:54 PM   #20
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I've been down this road before on the forums but I'll say it again. I personally don't buy watches to store and collect, but there are plenty of people who do, including my dad who has a bunch of new condition watches from 15-20+ years ago.

I don't see eye to eye with my dad about how to "enjoy" our watches but none the less I respect his ways of collecting. I know it makes him happy to buy watches, put them in a safe and know they will remain in absolutely perfect condition.

If Rolex wants to make some type of global policy to remove the stickers immediately Upon a sale, that's one thing. Rules are rules, but to have some ADs enforce this and others not is BS. Especially if they are only enforcing this for some watches and not others.

There are a handful of reasons why you should be able to walk out of an AD with the stickers on the watch. For most of us it makes no difference, but unless Rolex officially states that the stickers are property of Rolex and not a buyer, I can't see how this is right.

Side story: I bought a D-Blue a couple months back. I removed a few stickers mostly off the clasp, and wore the watch around the house primarily for about a week. It only took me a few days to realize the watch just wasn't for me. The size, the height, the weight, etc. point is, I sold the watch, quite easily, and not for a profit but got my money back. I told the buyer, aside from the clasp and bracelet which is in like new condition, the watch itself is in mint condition, and there's no doubt in my mind the watch was in mint condition. I can guarantee the watch wouldn't have sold as easily or for as much if I removed all those stickers. So in just the past two months I'm personally thankful for the AD to have left the stickers on.
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Old 13 August 2016, 09:04 PM   #21
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In all the years I have been buying rolex..... all the watches I have left the AD with have been left with the stickers on,,,,,,,,,,,,,,i have watches from 2011 that just sit in the save unworn,,,,, as they will be left to my grand children,,,,,,,,,,,,,,,,so I would object to buying a watch with out the stickers left on.
buyers choice.
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Old 13 August 2016, 09:04 PM   #22
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Removing the stickers does little if anything to deter resale. For those of you waiting for a Daytona 500, and you could get one BNIB sans stickers, would you pass? I thought the gift example was excellent. The thought of spending my money and then being told what to do with the product does not sit well with me.

Rolex knows the age old concept of brick and mortar AD's is a dinosaur. They cant stop the grey market dealers however they may try. Maybe it is karma for pulling the line from many a long established mom and pop AD as they have with many examples to be sure. I do not subscribe to the "Rolex can do no wrong" mentality.

Keep the bottled water. Keep the diet Coke. Keep the phony compliments. Keep the stickers. I choose to buy smart.
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Old 13 August 2016, 09:45 PM   #23
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All this talk about stickers and the palaver associated with them.

It reminds me of the days when the only stickers on a new Rolex watch, were on the Case back with a hologram on it and one on the bracelet where it would potentially chafe on the clasp.
Before that it was the green sticker on the Case back.

First world problems
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Old 13 August 2016, 09:49 PM   #24
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Simply put they just are concerned that you are going to resell it. It's a rather desirable model.
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Old 13 August 2016, 10:02 PM   #25
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If Rolex wants to make some type of global policy to remove the stickers immediately Upon a sale, that's one thing. Rules are rules, but to have some ADs enforce this and others not is BS. Especially if they are only enforcing this for some watches and not others.
If there's no comeback on the AD if they're seen to have a number of watches selling on the grey market then I'd agree with you, but I've read rumours that suggest Rolex can be pretty tough with an AD if too many warranties activated by them end up being sold as BNIB outside the retail network.



As an aside, every AD I've been near I've gone into and asked if they have a Daytona C available, just in case they've just had a delivery for someone who's dropped out. I know the odds are 1000s to 1, but it's worth a try. Yes, I'd flip it for a profit on C24 or the bay. I know that's not a popular sentiment here, but if given the chance of that potential level of profit I'd be stupid not to. At the very least I know I could wear it for a while and still get my money back. If I win the D500 lottery I'd do my best to have the stickers left on, but had already decided that stickers off wouldn't be a deal breaker for me.

The only issue would be the huge temptation to keep it
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Old 13 August 2016, 10:28 PM   #26
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Thanks everyone i had to drive for 3 hours but worth it in the end. Im now looking to get the Deep Blue Rolex, but can't find it anywhere any suggestions?

I saw one at my local AD recently so they are available; your AD can perhaps order one for you if you are looking to buy it new. Or you can check here inventiry from one of our trusted sellers


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Old 13 August 2016, 10:37 PM   #27
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When I bought my BLNR in April, the AD shipped the watch to me out of state to avoid sales tax, fully stickered and in the shipping coffin (I left the AD with the rest of the Rolex packaging). A few days later, I returned to the AD with the watch and had them size and unsticker it.

If they ever told me the watch would have to be unstickered upon sale, I think that would be fine. If it was a gift, I guess I'd have to be sure about the purchase, so maybe I'd have to bring the recipient in to see the watch.

Heck, even if I were purchasing for resale or to be a safe queen, I'd just handle it with microfiber gloves and put it away if unstickered. You could document and market it as unstickered from the AD by policy, untouched and unworn.
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Old 13 August 2016, 11:11 PM   #28
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Some stickers are hard to notice, Rolex never omits stixking them all around the watches.I was surprised when my AD removed them no sooner than a few seconds while we were talking about other Rolex releases. Normally, when I do this,it would take a while to spot and remove them
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Old 13 August 2016, 11:34 PM   #29
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Gift or not, the ADs are delivering the watch "ready to wear". If they remove the stickers, and they have an "X" days free return policy, then not a problem with the stickers being off.

You shouldn't expect a Ferrari to come with all it's protective plastic on the interior and exterior would you?


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Old 13 August 2016, 11:36 PM   #30
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Can you imagine? "You're Porsche is ready to go, sir."

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