2nd time is not the charm

[kid4life]

So... the same international AD I used to get my BLNR at a very decent price has both ceramic daytonas in stock but is asking a ridiculous approx $17k USD (after currency conversion) for them. Sigh!!, my dad is over there now and will try to talk some sense into them, but i am not hopeful.

LOL - i know this is not burning news but i would be announcing a second incoming if the AD would just honor their agreement to sell at MSRP.

[Westland]

Unless you have this agreement in writing, why should the AD take less money? They're in business to maximize profits.

[kid4life]

Originally Posted by Westland

Unless you have this agreement in writing, why should the AD take less money? They're in business to maximize profits.

I was under the impression (incorrect ?!!) that being an AD requires them to sell at MSRP?

[RobearH]

Selling for over MSRP is likely why this AD has both in stock IMO.

[key]

Originally Posted by kid4life

So... the same international AD I used to get my BLNR at a very decent price has both ceramic daytonas in stock but is asking a ridiculous approx $17k USD (after currency conversion) for them. Sigh!!, my dad is over there now and will try to talk some sense into them, but i am not hopeful.

LOL - i know this is not burning news but i would be announcing a second incoming if the AD would just honor their agreement to sell at MSRP.

I believe there is a reason why the said AD has two of the hottest watches in the market in stock! If they were to sell them at MSRP, I am sure that both watches would be gone within the next hour

[natosub]

If Rolex is going to strong arm them into propping up prices and not discounting, that should apply to the other side of the equation and prevent them from charging whatever they feel like. Just my

[sensui]

I don't know why everyone keeps going off about the $16-$17k mark of the 116500....yes it's marked up from the MSRP....but obviously it's supply and demand and as long as people keep buying them at these premiums there's nothing ridiculous about the price. You don't want to spend the $$ just walk on by and wait your turn. Simple as that....Personally I wouldn't pay more than MSRP for the piece but being a collector of various things seeing scarce things/hot things for a premium is hardly ridiculous.

[kid4life]

Originally Posted by natosub

If Rolex is going to strong arm them into propping up prices and not discounting, that should apply to the other side of the equation and prevent them from charging whatever they feel like. Just my

I know!! but I can't get too mad - I ended up getting a great price on the BLNR (which he has in stock too! - if anyone is interested).

I will patiently play the waiting game or grow tired of it and say screw it and just the buy the platona!

['Andy']

The MSRP is just that....a Suggested Retail Price. For once the dealer has the upper hand and can charge anything somebody is willing to pay.
I was one of the lucky few to get the previous price of £8250 and luckily my dealer honours the MSRP.
I wouldn't pay a premium so just wait till another dealer will sell you one or the price settles.

[BristolCavendish]

Originally Posted by natosub

If Rolex is going to strong arm them into propping up prices and not discounting, that should apply to the other side of the equation and prevent them from charging whatever they feel like. Just my

Originally Posted by Westland

Unless you have this agreement in writing, why should the AD take less money? They're in business to maximize profits.

Originally Posted by RobearH

Selling for over MSRP is likely why this AD has both in stock IMO.

Originally Posted by Mystro

Rolex only enforces their rules when it benefits them, the customer is always the least of their concerns. I know this sounds harsh but it is the reality of the new Rolex.

'Perpetual' greed is one of the more unfortunate and ongoing trademarks of human nature.

[Russell996]

Originally Posted by kid4life

I was under the impression (incorrect ?!!) that being an AD requires them to sell at MSRP?

Seems to depend where they are. UK AD would have to sell at MSRP.

[Mystro]

Rolex only enforces their rules when it benefits them, the customer is always the least of their concerns. I know this sounds harsh but it is the reality of the new Rolex.

Originally Posted by natosub

If Rolex is going to strong arm them into propping up prices and not discounting, that should apply to the other side of the equation and prevent them from charging whatever they feel like. Just my

[Ferdelious]

Car dealerships are always selling sought after cars over sticker, why should watches be any different? It's simple economic theory.

[WAK4]

Originally Posted by kid4life

I will patiently play the waiting game or grow tired of it and say screw it and just the buy the platona!

I did that, and ended up flipping the platona. Just be patient...eventually you'll get a 500 and it'll be worth it in the end.

[TheRolexKingofLV]

Originally Posted by Ferdelious

Car dealerships are always selling sought after cars over sticker, why should watches be any different? It's simple economic theory.

And don't forget houses too...above asking price and bidding wars are not uncommon either.

I'm sure all the real estate agents of the world get real upset when that happens Cha Ching

[GB-man]

Not uncommon unfortunately. A small premium maybe but 17k is ludicrous from an AD

[watchwatcher]

Originally Posted by kid4life

I will patiently play the waiting game or grow tired of it and say screw it and just the buy the platona!

Well if buying a $50k watch is on the table, why are you worried about a $5k premium?

[mjclark32]

Originally Posted by kid4life

I was under the impression (incorrect ?!!) that being an AD requires them to sell at MSRP?

I believe that is correct for the US only

[CigarNarwhal]

Originally Posted by Ferdelious

Car dealerships are always selling sought after cars over sticker, why should watches be any different? It's simple economic theory.

However, and more generally speaking, they sell under sticker more often than over. Which for AD's doesn't even seem to be an option anymore thanks to Rolex strong arming. Why should they be able to sell over if they can't sell under? I really think that's what the OP is getting at.

[Abdullah71601]

Originally Posted by Ferdelious

Car dealerships are always selling sought after cars over sticker, why should watches be any different? It's simple economic theory.

If the AD has a contract with Rolex that prohibits selling above MSRP, economic theory is irrelevant. They need to honor their contractual obligation.

My US AD told me he was prohibited by Rolex from selling above MSRP. He could be penalized for violating the covenant. The Dubai Mall boutique told me the same. I don't know where the OP's AD is, or whether they have the same obligation in that jurisdiction, but there may be more involved than just the going market value.

[Chiboy]

Originally Posted by kid4life

I know!! but I can't get too mad - I ended up getting a great price on the BLNR (which he has in stock too! - if anyone is interested).

I will patiently play the waiting game or grow tired of it and say screw it and just the buy the platona!

Originally Posted by WAK4

I did that, and ended up flipping the platona. Just be patient...eventually you'll get a 500 and it'll be worth it in the end.

I did that, and couldn't be happier! If you like diversity and a large collection, the SS Daytona is fantastic! If you want one (or two) awesome watch(es), the platona is hart to beat.

I can't imagine not flipping the SS Daytona when it comes in. To each, his own.

[kid4life]

Originally Posted by watchwatcher

Well if buying a $50k watch is on the table, why are you worried about a $5k premium?

I try not to buy everything I have a fancy for right away - that kind of purchase I need to sit down for lol - but I almost bought a 2016 Range Rover long wheel base supercharged so I clearly have to control my impulses.

The platona will have to wait for now - but I am open to buying a "reasonably priced " lol ceramic Daytona

[speedmaster73]

Originally Posted by sensui

I don't know why everyone keeps going off about the $16-$17k mark of the 116500....yes it's marked up from the MSRP....but obviously it's supply and demand and as long as people keep buying them at these premiums there's nothing ridiculous about the price. You don't want to spend the $$ just walk on by and wait your turn. Simple as that....Personally I wouldn't pay more than MSRP for the piece but being a collector of various things seeing scarce things/hot things for a premium is hardly ridiculous.

again. this horse has been beat. its a false narrative. daytona-c's are NOT scarce. they will be available for the next 10 years at least and at some point they will be much easier to get. if this was a discontinued model where no more would be released than thats a different story.

only a sucker pays a premium for the daytona-c imo

[GreenLantern]

In the US, Rolex USA prohibits AD's from selling new above MSRP. They also prohibit them from selling new at a discount, which is why those who do keep their pricing off email, and generally done over the phone or in person.

[speedmaster73]

Originally Posted by TheRolexKingofLV

And don't forget houses too...above asking price and bidding wars are not uncommon either.

I'm sure all the real estate agents of the world get real upset when that happens Cha Ching

comparing houses to cars or watches makes zero sense

[kid4life]

Yes - my inherent question in my post was that does Rolex corporate mandate and force worldwide ADs to sell at not more than msrp. I might have a friendly chat with the AD and see what they say

[joe100]

Remind me what the "S" in "MSRP" stands for again?

[Abdullah71601]

Originally Posted by kid4life

Yes - my inherent question in my post was that does Rolex corporate mandate and force worldwide ADs to sell at not more than msrp. I might have a friendly chat with the AD and see what they say

It appears to vary by country. Let us know what you find out.

[Al1969]

No way I'd pay about 40% OVER MSRP! How bout you just them an offer
of $14K and see what they say? You said you're a repeat customer, perhaps he'll be willing
to negotiate.

[Westland]

OP, you can't take away a company's ability to maximize profit. What's next? We take away an individual's ability to maximize his income? Certainly you wouldn't like that very much... It truly is supply and demand, a simple and fair economic theory accepted by all reasonable-thinking people... And let's be honest, roughly speaking, if you're in the market for a $13k watch, then you're in the market for a $17k watch. At this point, it comes down to how badly you want it.