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JJ Irani · 3 October 2008, 04:08 AM

Hi guys,

Can you help me out with these 2 questions please?

1. Is Rolex USA a separate entity altogether or do they still have to answer to the big brass in Rolex, Geneva?

2. Did Rolex USA make their own decision with the 1st October price hikes.....or did they have to take permission from Rolex Geneva before doing so?

Thanks in advance - JJ

BigHat · 3 October 2008, 04:13 AM

Quote:

Originally Posted by JJ Irani

Hi guys,

Can you help me out with these 2 questions please?

1. Is Rolex USA a separate entity altogether or do they still have to answer to the big brass in Rolex, Geneva?

2. Did Rolex USA make their own decision with the 1st October price hikes.....or did they have to take permission from Rolex Geneva before doing so?

Thanks in advance - JJ

JJ. Not a separate entity. Don't know the management arrangement and what level of autonomy divisons have and what it permits. I'd bet no, but it's just a bet.

Marrk · 3 October 2008, 04:19 AM

I am coming late to the news of the October 1st price increase. Would someone be so kind as to confirm:

1) The amount of the increase?

2) Is this just for U.S. markets? (I gather some other markets have already had their price increase in the last 60 days.)

3) Anyone have a scan of the new price list?

Many thanks.

Mark

chicagowatchman · 3 October 2008, 04:40 AM

It is my understanding that Rolex USA is under the watchful eye of the parent Co in Geneva. This was quite evident in the early 90s when Rolex Geneva told Rolex USA to stop the deep discounts with dealers and pull the line from ADs who are selling to Gray dealers..... alot of Ads lost the Rolex line.

Rolex Geneva even went as far as telling Rolex USA that if they did not clean up ther act they would pull the entire line in the US. At that time (early 90s)
loosing the USA market was uninportant to Rolex Geneva.

All must have went well because Rolex USA is alive and doing well!

Art161 · 3 October 2008, 04:46 AM

I posted in a thread a while back and asked what it was that Rolex USA actually does. No answer. Maybe someone will come forward now. Rolex USA doesn't manufacture watches. What do they do?

buz-lh · 3 October 2008, 04:53 AM

I worked many years for a German company's wholly owned US subsidiary. All the big decisions came from Germany and I imagine this is the same with Rolex. There may some final assembly at Rolex USA, ie installation of bracelets and other minor items as import tariffs are usually lower on components than completed product. I've got to believe that the increases come from the mothership as European prices went up also from my understanding.

chicagowatchman · 3 October 2008, 04:56 AM

Quote:

Originally Posted by Art161

I posted in a thread a while back and asked what it was that Rolex USA actually does. No answer. Maybe someone will come forward now. Rolex USA doesn't manufacture watches. What do they do?

They are the USA Headquaters. New York, NY

They Recieve new watches, and distribute them to dealers in the US, service watches, in charge of US advertizing, have a management team of regional managers, and carry out Rolex Genevas management rules and regulations.

Art161 · 3 October 2008, 04:58 AM

Quote:

Originally Posted by chicagowatchman

They are the USA Headquaters. New York, NY

They Recieve new watches, and distribute them to dealers in the US, service watches, in charge of US advertizing, have a management team of regional managers, and carry out Rolex Genevas management rules and regulations.

Thanks.

f16570 · 3 October 2008, 05:01 AM

Rolex will oversee everything worldwide, methinks.

Pathagarus · 3 October 2008, 05:07 AM

I would say that Rolex USA is under strict guidelines from Geneva. Little or no autonomy exits in the current US management structure.

Wolfgang427 · 3 October 2008, 05:34 AM

The only good thing I can say about Rolex-USA is that they SUCK, period.

I'll keep all the other comments to myself otherwise risk being banned.

mike · 3 October 2008, 07:05 AM

James Dowling may have said it best describing RUSA as a quasi-independent organization.

haakon59 · 3 October 2008, 09:08 AM

Rolex USA, like all other companies involved in international business--especially those companies whose manifacturing factilities are abroad (from the USA)--have to make currency adjustments in order just to sell their products and attain the same profit margins as they are used to, given the downturn of the US currency. Why should we expect them to make less money? Did they do something wrong?

3 October 2008, 04:08 AM	#1
JJ Irani Fondly Remembered Join Date: May 2005 Real Name: JJ Location: Auckland, NZ Watch: ALL SOLD!! Posts: 74,319	A couple of questions re: Rolex USA!! Hi guys, Can you help me out with these 2 questions please? 1. Is Rolex USA a separate entity altogether or do they still have to answer to the big brass in Rolex, Geneva? 2. Did Rolex USA make their own decision with the 1st October price hikes.....or did they have to take permission from Rolex Geneva before doing so? Thanks in advance - JJ __________________ Words fail me in expressing my utmost thanks to ALL of you for this wonderful support during my hour of need!! I firmly believe that my time on planet earth is NOT yet up!! I shall fight this to the very end.......and WIN!!

3 October 2008, 04:40 AM	#4
chicagowatchman "TRF" Member Join Date: Jul 2007 Location: Chicago IL Watch: Platinum DDMasterp Posts: 1,983	It is my understanding that Rolex USA is under the watchful eye of the parent Co in Geneva. This was quite evident in the early 90s when Rolex Geneva told Rolex USA to stop the deep discounts with dealers and pull the line from ADs who are selling to Gray dealers..... alot of Ads lost the Rolex line. Rolex Geneva even went as far as telling Rolex USA that if they did not clean up ther act they would pull the entire line in the US. At that time (early 90s) loosing the USA market was uninportant to Rolex Geneva. All must have went well because Rolex USA is alive and doing well! __________________ Men's Platinum Day Date Masterpiece Men's 18k Day Date Crown Collection Men's Franck Muller 18k Conquistador Cortez Men's SS Cartier Pasha MEMBER # 5534 USA CHICAGO IL

3 October 2008, 04:46 AM	#5
Art161 "TRF" Member Join Date: Jun 2008 Real Name: Art Location: San Francisco Watch: Sundial Posts: 2,266	I posted in a thread a while back and asked what it was that Rolex USA actually does. No answer. Maybe someone will come forward now. Rolex USA doesn't manufacture watches. What do they do? __________________ Rolex SS Oyster Perpetual no date, TT Datejust Member #13992 HM Power to the Superlative Panda, officially certified! HMPanda eats, shoots and leaves. Rolexers do it with perpetual movements.

3 October 2008, 04:53 AM	#6
buz-lh "TRF" Member Join Date: Dec 2007 Real Name: Buz Location: Atlanta Watch: Rolex Tudor Pam Posts: 5,108	I worked many years for a German company's wholly owned US subsidiary. All the big decisions came from Germany and I imagine this is the same with Rolex. There may some final assembly at Rolex USA, ie installation of bracelets and other minor items as import tariffs are usually lower on components than completed product. I've got to believe that the increases come from the mothership as European prices went up also from my understanding. __________________ Buz The faster you move, the slower time passes, the longer you live. Peter Diamandis

3 October 2008, 05:01 AM	#9
f16570 "TRF" Member Join Date: Jan 2007 Real Name: F Location: Scotland Watch: Exp II White Face Posts: 4,272	Rolex will oversee everything worldwide, methinks. __________________ Why have what's new when you have what's best. f

3 October 2008, 04:19 AM	#3
Marrk "TRF" Member Join Date: Mar 2008 Real Name: Mark Location: Los Angeles Watch: 5513 Posts: 2,192	I am coming late to the news of the October 1st price increase. Would someone be so kind as to confirm: 1) The amount of the increase? 2) Is this just for U.S. markets? (I gather some other markets have already had their price increase in the last 60 days.) 3) Anyone have a scan of the new price list? Many thanks. Mark

3 October 2008, 05:07 AM	#10
Pathagarus Member Join Date: Jul 2008 Real Name: Dave Location: New Jersey Posts: 111	I would say that Rolex USA is under strict guidelines from Geneva. Little or no autonomy exits in the current US management structure.

3 October 2008, 05:34 AM	#11
Wolfgang427 2024 SubLV41 Pledge Member Join Date: Aug 2006 Real Name: Wolfgang Location: New Jersey. Watch: Rolex Tudor Omega Posts: 5,592	The only good thing I can say about Rolex-USA is that they SUCK, period. I'll keep all the other comments to myself otherwise risk being banned.

3 October 2008, 07:05 AM	#12
mike "TRF" Member Join Date: Jul 2005 Posts: 22,683	James Dowling may have said it best describing RUSA as a quasi-independent organization.

3 October 2008, 09:08 AM	#13
haakon59 "TRF" Member Join Date: Sep 2006 Location: Seattle Posts: 1,571	Rolex USA, like all other companies involved in international business--especially those companies whose manifacturing factilities are abroad (from the USA)--have to make currency adjustments in order just to sell their products and attain the same profit margins as they are used to, given the downturn of the US currency. Why should we expect them to make less money? Did they do something wrong?

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