Does Rolex allow ADs to charge over the RRP?

[35lux]

In regards to the Daytona C there are some ADs charging a extra premium and some just the RRP.

Is the practice allowed by Rolex?

[padi56]

Originally Posted by 35lux

In regards to the Daytona C there are some ADs charging a extra premium and some just the RRP.

Is the practice allowed by Rolex?

Its just a manufactures recommended price so in theory they could charge what they like to the fools willing to pay.Although I believe Rolex is cracking down on this practise. Just cannot understand the Daytona hype its basically a 17 year old Daytona with a ceramic insert and slightly different dials.

[kilyung]

Somehow I don't think Rolex SA minds selling their watches for more than RRP.

[Mick P]

My AD id very old fashioned. He never charges over RRP and hates giving discounts.

He must be doing something right as he is the UKs oldest independent AD.

Mick

[beshannon]

Originally Posted by 35lux

In regards to the Daytona C there are some ADs charging a extra premium and some just the RRP.

Is the practice allowed by Rolex?

Why would Rolex care?

Especially since it is pumping up prices.

[mjclark32]

To my knowledge on new watches Rolex USA doesn't allow it, looks like outside of the US it's up to the AD.

[JR16]

I haven't seen any ADs in northeast (USA) charging over retail


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[tufty]

Originally Posted by Mick P

My AD id very old fashioned. He never charges over RRP and hates giving discounts.

He must be doing something right as he is the UKs oldest independent AD.

Mick

who's that then? sorry for my ignorance.

[brettpaul]

I've seen ADs in Singapore and Malaysia offer them over MSRP....grey prices actually.

[Sammk]

According to my knowledge no AD is allowed by Rolex to sell over MSRP.... the best way to find out is, if some AD is doing it, report them to Rolex And see what happens

[dba]

Originally Posted by padi56

Just cannot understand the Daytona hype its basically a 17 year old Daytona with a ceramic insert and slightly different dials.

My thoughts exactly. I use a date function on a watch more than a stopwatch function. But I can see how that ice blue dial on a platona can hook you!

[sensui]

Originally Posted by Sammk

According to my knowledge no AD is allowed by Rolex to sell over MSRP.... the best way to find out is, if some AD is doing it, report them to Rolex And see what happens

Yeah. On that note let's report the ADs that discount the watches too because it's below MSRP.....

Seriously.....ADs bought the pieces from Rolex and can charge what they want. Rolex won't be out in full force stopping it because they want the premium and market the scarcity of the watch to promote sales. If Rolex truly wanted it to stop, it would have happened already.

[Sammk]

They do... it goes both ways.... report & see for ur self.... if that were the case then no AD would be selling the daytonaC at MSRP even to the people on the waiting list due to the scarcity

Originally Posted by sensui

Yeah. On that note let's report the ADs that discount the watches too because it's below MSRP.....



Seriously.....ADs bought the pieces from Rolex and can charge what they want. Rolex won't be out in full force stopping it because they want the premium and market the scarcity of the watch to promote sales. If Rolex truly wanted it to stop, it would have happened already.

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[gav329]

Originally Posted by padi56

Its just a manufactures recommended price so in theory they could charge what they like to the fools willing to pay.Although I believe Rolex is cracking down on this practise. Just cannot understand the Daytona hype its basically a 17 year old Daytona with a ceramic insert and slightly different dials.

Agree especially last sentence


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[gav329]

Is it not just grey market or used watch dealers i.e. Not Rolex AD that mess around with prices. AD I think are rrp only though I'm not certain.


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[brandxbrand]

By law no consumer wholesale brand is allowed to even engage in conversation around lowering/increasing retail price.

As many have noted, it's called mSrp for a reason, which a huge emphasis on the S for suggested.

There is such a thing as MAP policies - Minimum or Maximum advertised price, in which listing an item for sale outside of that window can be ground for penalization, but it generally only ever gets used in heavily promotional industry's/product.

[beshannon]

Originally Posted by brandxbrand

By law no consumer wholesale brand is allowed to even engage in conversation around lowering/increasing retail price.

As many have noted, it's called mSrp for a reason, which a huge emphasis on the S for suggested.

In what country?

I am curious how you think the automobile industry works?

[Shaky]

I must admit. I thought that an AD was SUPPOSED to stick to RRP set by Rolex, although some countries don't seem to stick to it.
If AD state that Rolex has decreed that they have to take the stickers off and are not allowed to give discounts then surely they have to adhere to the RRP.
It's not illegal but I would assume that it's a rule of Rolex that dealers should stick to.


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[Sammk]

Seriously!!

Originally Posted by padi56

. Just cannot understand the Daytona hype its basically a 17 year old Daytona with a ceramic insert and slightly different dials.

[brandxbrand]

Originally Posted by beshannon

In what country?

I am curious how you think the automobile industry works?

In this country. Many other countries around the world also have similar trade laws. These laws are not consumer facing. Purchasers have no idea they exist and apply to the transactions and selling tactics behind the scenes between the supplier and the seller.

Example - If I am a brand, selling goods at wholesale price to you, the retailer, all I can do is recommend the price the item should be sold at to customers. Trade laws prevent me from saying anything along the lines of "you must or can only sell at this price", or "you cannot sell below X price".

There are loop holes, MAP being one of then, but they are basically voided when a sale below/above the MAP price window is offered verbally as it only can apply to 'advertised' price.

These examples, and the laws around them only effect brands that sell their consumer goods at wholesale prices directly to one of their office retail partners. The practice is in place to prevent unfair business practices such as a brand wanting a favorable business partner to win out against another, in tern preventing the less desirable retail partner from adjusting their prices to be competitive by saying 'you can only sell at this price' etc.

Auto industry is not a wholesale>retail model. Auto dealers work on behalf of a manufacture to sell cars. They don't sell cars at a 'wholesale' price to any old dealer that wants an account, which is why you don't see 2 of the same official dealer brands on the same street.

Hope this helps.

My source - I have been involved in retail/wholesale industry for my entire career and have had first hand experience of being on both sides of this law.

[sensui]

Originally Posted by brandxbrand

In this country. Many other countries around the world also have similar trade laws. These laws are not consumer facing. Purchasers have no idea they exist and apply to the transactions and selling tactics behind the scenes between the supplier and the seller.

Example - If I am a brand, selling goods at wholesale price to you, the retailer, all I can do is recommend the price the item should be sold at to customers. Trade laws prevent me from saying anything along the lines of "you must or can only sell at this price", or "you cannot sell below X price".

There are loop holes, MAP being one of then, but they are basically voided when a sale below/above the MAP price window is offered verbally as it only can apply to 'advertised' price.

These examples, and the laws around them only effect brands that sell their consumer goods at wholesale prices directly to one of their office retail partners. The practice is in place to prevent unfair business practices such as a brand wanting a favorable business partner to win out against another, in tern preventing the less desirable retail partner from adjusting their prices to be competitive by saying 'you can only sell at this price' etc.

Auto industry is not a wholesale>retail model. Auto dealers work on behalf of a manufacture to sell cars. They don't sell cars at a 'wholesale' price to any old dealer that wants an account, which is why you don't see 2 of the same official dealer brands on the same street.

Hope this helps.

My source - I have been involved in retail/wholesale industry for my entire career and have had first hand experience of being on both sides of this law.

Pretty much my experience working as a manufacturer of goods representing different brands. Won't stop the weekly threads though of people complaining about the Daytona being sold above MSRP.....

If guys want to buy the Daytona @ MSRP....the solution actually is quite simple.....buy it @ MSRP and pass on all these premiums dealers implement. If everyone did that the price would regulate itself soon enough.