Red letters on SD43 first year only?

[amh]

I read somewhere (likely here on TRF) that the red letters on the SD43 are going to be for the 1st year only. Is that true or is it merely a rumor?

[watchwatcher]

Merely a rumor.

[dr35mm]

Don't believe everything you read, especially with Rolex. According to "reliable" sources we should've had a GMT Coke this year and the platinum submariner should be around 3 years old.

[jets]

Originally Posted by dr35mm

Don't believe everything you read, especially with Rolex. According to "reliable" sources we should've had a GMT Coke this year and the platinum submariner should be around 3 years old.

Mmmmmmm coke.

[RW16610]

Only time will tell, I guess. Over the years I've heard a lot of similar claims from various sources most of which turned out to be untrue. Again, only time will tell

[GB-man]

[Muzz]

The YM had red lettering for ever so doubtful it would be any different on the SD

[yannis]

I hope so :)

[Smarties]

When did the last time Rolex stop making/modify a model in one year?

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So the answer is, "NO"!

[AK797]

Very unlikely, surely Rolex have learnt their lesson by now that they can't control the hype and greys are the only true winners, stop enabling them!

[yxc145]

The Sub 16610 LV, 50th anniversary model was produced during 2003 to 2010.
So, I don't think this will be any different.

[c9smw]

Originally Posted by yxc145

The Sub 16610 LV, 50th anniversary model was produced during 2003 to 2010.
So, I don't think this will be any different.

But the LV was never marketed by Rolex as an anniversary Submariner was it ? Whereas the 126600 is marketed by Rolex as an anniversary model

[yxc145]

Originally Posted by c9smw

But the LV was never marketed by Rolex as an anniversary Submariner was it ? Whereas the 126600 is marketed by Rolex as an anniversary model

are you sure? Everything I looked up says it is.

[c9smw]

Originally Posted by yxc145

are you sure? Everything I looked up says it is.

I know, everyone named it the anniversary Submariner, but did Rolex themselves name it anniversary ?

[Dirt]

Originally Posted by c9smw

But the LV was never marketed by Rolex as an anniversary Submariner was it ? Whereas the 126600 is marketed by Rolex as an anniversary model

It was marketed to commemorate the 50th anniversary along similar lines to the SD43.

[justdate]

Originally Posted by AK797

Very unlikely, surely Rolex have learnt their lesson by now that they can't control the hype and greys are the only true winners, stop enabling them!

You really see Rolex as the victim in this? It’s Rolex who creates the hype, decides which model will be the next big thing (I.e undersupplied and underpriced), and uses this as a key strategy to protect their brand as one of the leading luxury brands in the world - despite churning out millions of the things in a highly automated process.

Luxury brands have to be really, really careful when they start getting into bigger volume, it can do huge damage - look at some of the automakers today vs 15 years ago. Rolex is one of the best marketers out there, they know this well and are doing whatever they need to to protect their brand and long term survival.

Don’t see that the grey dealer gets much out of it, they just trade the flow and either way they buy low and sell high, regardless of if that’s above or below RRP.

[Dirt]

Originally Posted by justdate

You really see Rolex as the victim in this? It’s Rolex who creates the hype, decides which model will be the next big thing (I.e undersupplied and underpriced), and uses this as a key strategy to protect their brand as one of the leading luxury brands in the world - despite churning out millions of the things in a highly automated process.

Luxury brands have to be really, really careful when they start getting into bigger volume, it can do huge damage - look at some of the automakers today vs 15 years ago. Rolex is one of the best marketers out there, they know this well and are doing whatever they need to to protect their brand and long term survival.

Don’t see that the grey dealer gets much out of it, they just trade the flow and either way they buy low and sell high, regardless of if that’s above or below RRP.

Agreed.
However, it's the way the greys are getting the models that most other people can't get which is the main problem.
Extended waiting lists abound with some being closed but the greys are cleaning up.

[AK797]

Originally Posted by justdate

You really see Rolex as the victim in this? It’s Rolex who creates the hype, decides which model will be the next big thing (I.e undersupplied and underpriced), and uses this as a key strategy to protect their brand as one of the leading luxury brands in the world - despite churning out millions of the things in a highly automated process.

Luxury brands have to be really, really careful when they start getting into bigger volume, it can do huge damage - look at some of the automakers today vs 15 years ago. Rolex is one of the best marketers out there, they know this well and are doing whatever they need to to protect their brand and long term survival.

Don’t see that the grey dealer gets much out of it, they just trade the flow and either way they buy low and sell high, regardless of if that’s above or below RRP.

Where did you get that from? Ofc Rolex have caused all the issues themselves, as I have stated on a few dozen threads, unless they have genuine production problems. Greys have been the main beneficiaries of the hype and I was addressing Rolex to stop enabling them by creating such an imbalanced market that they can easily scalp off of.

[justdate]

Originally Posted by AK797

Where did you get that from? Ofc Rolex have caused all the issues themselves, as I have stated on a few dozen threads, unless they have genuine production problems. Greys have been the main beneficiaries of the hype and I was addressing Rolex to stop enabling them by creating such an imbalanced market that they can easily scalp off of.

Sorry seems I misunderstood you. Though I would say the Rolex brand is by far the biggest beneficiary of the hype.

[AK797]

Originally Posted by justdate

Sorry seems I misunderstood you. Though I would say the Rolex brand is by far the biggest beneficiary of the hype.

Well Rolex make the watches, they do all the work, and then on certain models, they make the same profit margin as a grey or a flipper who does nothing, so I think that's pretty galling and why we have this new policy.

[116710er]

Dunno if they will or not but I wonder if ones bought in 2017 with a 2017 warranty card date stamp (since we can't tell by serial anymore) will be worth more than later years just like on the 16610LV...yeah yeah yeah, I know, "time will tell"...lol

[Devildog]

Originally Posted by 116710er

Dunno if they will or not but I wonder if ones bought in 2017 with a 2017 warranty card date stamp (since we can't tell by serial anymore) will be worth more than later years just like on the 16610LV...yeah yeah yeah, I know, "time will tell"...lol

History would suggest yes - the 2017 SD43s will be the true 50th "anniversary" Sea Dwellers.




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[brandrea]

Originally Posted by Devildog

History would suggest yes - the 2017 SD43s will be the true 50th "anniversary" Sea Dwellers.




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Kind of hard to argue that

I think the red lettering will be around as long as the originals

[Devildog]

Originally Posted by brandrea

Kind of hard to argue that



I think the red lettering will be around as long as the originals

Not to mention that 1967 was a cracking year for new releases Brian


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[brandrea]

Originally Posted by Devildog

Not to mention that 1967 was a cracking year for new releases Brian


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Indeed my friend

[Abyss]

Originally Posted by 116710er

Dunno if they will or not but I wonder if ones bought in 2017 with a 2017 warranty card date stamp (since we can't tell by serial anymore) will be worth more than later years just like on the 16610LV...yeah yeah yeah, I know, "time will tell"...lol

or how about one from the first batch of 40 or so that were released in the UK on launch day complete with the message on the outer packaging stating “ not to be sold before...”

[gregmoeck]

Too hard to change manufacturing process so I say no

[JR16]

Red lettering will stay for sure. Whether the manufacturing process uses a different red pigment a few years from now that under a loupe appears a slightly different shade of red, who knows


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[Dirt]

Originally Posted by JR16

Red lettering will stay for sure. Whether the manufacturing process uses a different red pigment a few years from now that under a loupe appears a slightly different shade of red, who knows


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Yes, but the red paint will surely fade in the sun over time so nobody will really know in the fullness of time when it will eventually become an actual issue. or chalked up to patina where the value will be inflated.
Who knows, maybe people will be aging the dials under bright light to increase the value with faded red lettering.

Lord knows we have had enough to and froing on this forum over whether some of the dials are matt or satin depending on the lighting conditions.

[asiparks]

Probably not, but maybe they’ll do pointier “4”s on the bezels...