No more steel Subs in 2018?!

[Sub King]

On another watch forum, a couple of gentlemen are propagating the rumor that steel Subs will be discontinued in 2018, to be replaced with white gold special edition versions.

Does anyone know if there is any truth to this?

I'm incredulous myself, but considering the massive steel Sub shortage and also the fact that Rolex had the audacity to make a watch as iconic as the Pepsi GMT into an exclusively PM model, I cannot say I would be entirely surprised.

Thoughts? Opinions? Has anyone here also encountered these rumors?

Cheers!

[RW16610]

Never believe all the crap you read online. Only Rolex would know and to stop making a Submariner in steel takes this to a new level.

[Therolexlogin]

The chances of that happening are next to none.

[DmXmD]

Originally Posted by Sub King

On another watch forum, a couple of gentlemen are propagating the rumor that steel Subs will be discontinued in 2018, to be replaced with white gold special edition versions.

Does anyone know if there is any truth to this?

I'm incredulous myself, but considering the massive steel Sub shortage and also the fact that Rolex had the audacity to make a watch as iconic as the Pepsi GMT into an exclusively PM model, I cannot say I would be entirely surprised.

Thoughts? Opinions? Has anyone here also encountered these rumors?

Cheers!

Having just purchased a SS SubC, I 99% doubt, but hope you are correct. That would just about double the future price of all SS Subs. I would just flip mine, add a little cash, and end up buying a WG version.

There is definitely some logic to this thought. With the insane demand, why even sell SS models? If you can sell a million SS models per year, or could sell 500k PM models, which one comes out ahead? Which one maintains the brand image in a world where smart watches are taking up wrist real estate everywhere?

[GB-man]

Whoever proposed that is an idiot.

[Godfather111]

I've heard the rumor.

And to those who believe this, I have a bridge or two I'd like to sell you.

Cheap.

If you call now, I'll throw in an airport.

[RW16610]

Originally Posted by GB-man

Whoever proposed that is an idiot.

[Smarties]

Nothing is impossible. But....the possibility of this happening is 0.0000000001% IMO.

[nursejm]

Maybe you are also that “gentleman” on another forum.


Best regards,

[mahefa]

Hard to believe it will happen. But, it certainly would make sense to sell 200k PM watches instead of 800k mixed ones. Better profit with not so much work to do. Brand image would be more clear as well, Rolex is always PM.

Then again the roots of Rolex are not in PM at all. But Platinum Sub would be interesting.

[Earnyourturns]

Originally Posted by Smarties

Nothing is impossible. But....the possibility of this happening is 0.0000000001% IMO.

I think your calculations are out a little. It's more like 0.00000002%

[Danny83]

No way

[mjclark32]

Who thinks of this?

[Quicksilver]

But they could restrict supply of SS models and adopt a Daytona supply model. Then Rolex could claim to be remaining true to a their heritage as a manafacturer of affordable steel utility watches and increase turnover on the more profitable gold models. That would be a nightmare.

[prozac51]

Rumours will be forever rumours.
Rolex keeps secrets better than the FBI and CIA combined so I'd doubt anything they didn't announce directly.

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[Tony-GB]

I've also read Submariners will no longer be made of steel but unicorn horn.

[Montybaber]

I think maybe that person has seen the hardback Rolex catalogue (it may be the latest, I got mine yesterday) and assumed this due to no SS Subs being shown in it

[henry333]

But but.... I read it on the internet

[Canook]

Originally Posted by Tony-GB

I've also read Submariners will no longer be made of steel but unicorn horn.

i actually ordered a whole unicorn from my rolex AD.. they said its horn will be perfect as a watch winder for my new all gold 2018 submariners

[Benjo74]

Originally Posted by RW16610

Never believe all the crap you read online. Only Rolex would know and to stop making a Submariner in steel takes this to a new level.

I just read your post online. I’m therefore calling BS!



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[mineral]

No way and it won’t happen


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[solesman]

I read that BS over on WUS Rolex forum last night. The chap was going on and on about "his source" Laughable crap.

[Muzz]

come on.

[swatty]

Now I’ve heard it all

[hambone1983]

IMO no one has invested more time, effort, engineering, advertising, brand equity and everything else that goes along with it in creating an extremely popular and quite expensive premium line of stainless steel watches. They occupy the dominant position in the sweet spot of the market. In no logical world do they walk away from that

[osamu]

I've kinda wondered with the huge steps Tudor has taken in recent years, if Rolex would focus more on going after the high end market (AP/PP) and leave Tudor as the Rolex of yesteryear. But cutting their most iconic sports model next year? I can't see it, unless it was just replaced with a Submariner Master II.

[Onikage]

What a load of rubbish.

[Ouro9999]

This is true, this watch will be discontinued on february 31, 2018.

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[VicLeChic]

this is like saying cows will stop producing milk

[Switch]

I thought SS subs is Rolexs bread and butter.