Chances the prices of SS Sports Models gets back to normal?

[aalyu]

Given the recent shortage of the Rolex SS Sports Models, is there a chance that by next year the prices will return to what it was before? Are these current prices here to stay? Given the history of Rolex Watch Prices

[Bigblu10]

The future market (supply vs. demand) will determine prices. I have no crystal ball so....

[AK797]

I can't really see prices falling back that much any more as they have risen universally on many popular models across many brands, I think we are seeing a new order establish itself of low supply and higher demand, unless we have a global black swan event that shatters demand.

[DmXmD]

I think if anything, the new bar for prices has been set. I can't picture a brand like Rolex deciding to ramp up production so they can lower prices. That's simply not their business model. I would expect a somewhat significant price increase to come as 2018 stock starts to hit dealers.

[T3F]

I'd guess that we're near the high point for prices, at least for the current models. Demand during the holiday season is high, and supply is low. ADs will get replenished in the new year, demand slow down, and my guess is that prices will, as well. I wouldn't be surprised, though, if it took until after Basel for prices on certain models to truly calm down, as the rumors of the LV, BLNR, and the SD w/ red text being discontinued could keep demand high.

[watchwatcher]

The prices are the way they are because that's how Rolex wants it.

Now, my prediction is that they will return to the way they were when Rolex decides they're making too much money and want to give it back to us.

[brandrea]

I believe price will only go higher. Have they ever gone down ?

[aalyu]

Thanks for the responses. Exactly, has it ever happened that Rolex dropped prices because there was an overproduction? Not very likely that they would limit production to drive price up then increase production to drop price again.

This + the fact that economy all over the world is up for now

[68deluxe]

Are you talking about new or used prices?

[Nikrnic]

Originally Posted by 68deluxe

Are you talking about new or used prices?

I'd say Rolex will raise prices. I think it's been 5yrs. without an increase

Sent from my SM-G900V using Tapatalk

[Bagman]

If the go up 4% they’ll keep up with inflation only.


Richard B
36mm datejust, Custom Explorer, Pepsi, Hulk, yellow gold dd2

[swils8610]

Rolex drop prices? Lol. No.


Sent from my iPhone using Tapatalk Pro

[oldman2005]

Good luck with the price drop, there're rumours of price increase.

[Shamorai]

It’s not Rolex increasing prices. They are still the same as per their website.
It is the resellers that are charging more.

[rossi46]

Originally Posted by aalyu

Given the recent shortage of the Rolex SS Sports Models, is there a chance that by next year the prices will return to what it was before? Are these current prices here to stay?

I'll assume you mean on the secondary/grey market, and not at ADs. AD pricing hasn't changed at all, it's simply the grey market heating up right now as there's no stock at ADs.

I'd say on models like the Sub and Sub no date that the prices do come down again next year. There's no reason once ADs have steady stock that grey market sellers don't go back to selling below MSRP. It was only earlier this year (March, I think?) when you could easily get a Sub at $1k below MSRP from a trusted seller. No negotiation needed, and everyone had stock.

It's impossible to say on other models.

[LuminousMaximus]

Good times are upon us! They won't be going down for a long time...

[JBoone]

If the prices have not gone up in 5 years in any business you are doing something wrong. Has it seriously been that long?

[watchwatcher]

Originally Posted by JBoone

If the prices have not gone up in 5 years in any business you are doing something wrong. Has it seriously been that long?

Yep. You should tell rolex what they're doing wrong...I'm sure they would want to know.

[Speed]

Rolex prices only go in one direction.

[GB-man]

Assuming you’re talking about prices here not msrp. My answer...depends on the economy.

[Muzz]

Secondary prices will drop when availability goes up. Don’t think you have to be a scholar on this one. End of 1st quarter 2018 will see some normalization.

[aalyu]

Talking about NEW prices both AD and Grey Market

[Dyim]

MSRP? Anybody's guess as far as when the increase is coming. Definitely no price decrease.

Grey? Supply and demand.

Buying at AD also depends on supply and demand as reflected in the discount that you get.

[topcat30093]

Originally Posted by AK797

I can't really see prices falling back that much any more as they have risen universally on many popular models across many brands, I think we are seeing a new order establish itself of low supply and higher demand, unless we have a global black swan event that shatters demand.

Fully agree with Neil.

You only have to check out the prices of Patek Philippe's S/S models on the grey market.

[SeaDweller50]

Originally Posted by rossi46

I'll assume you mean on the secondary/grey market, and not at ADs. AD pricing hasn't changed at all, it's simply the grey market heating up right now as there's no stock at ADs.

I'd say on models like the Sub and Sub no date that the prices do come down again next year. There's no reason once ADs have steady stock that grey market sellers don't go back to selling below MSRP. It was only earlier this year (March, I think?) when you could easily get a Sub at $1k below MSRP from a trusted seller. No negotiation needed, and everyone had stock.

It's impossible to say on other models.

I agree.

[beshannon]

What is normal?

Worldwide inflation is starting to pickup and that will give back pricing power to alot of industries.

I expect increases over the next 12-18 months across the industry.

[1William]

It is not a matter of price with AD's it is a matter of supply. For the Grey's, it is allowing the market and supply to determine the prices. As long as people will pay what the Grey's are asking prices will reflect that. Rolex has not sold out of models and I believe it is not a production issue. Rolex has made a decision to limit supply to AD's and in turn the AD's have a limited supply to sell to Grey's. We are really only talking about the SS Daytona-C, SD43, Hulk, BLNR and the SS Sky-Dweller. Plenty of deals to be had on PM or less popular TT, DJ, Explorer models. It will be interesting to see how it plays out. Too many games makes me not want to play and there are many other cool brands other than Rolex and PP that make great watches and supply meets or exceeds demand. I will wait and see.

[hulkalicious]

Zero..Rolex prices go one way. Why would they ever do that. Rolex are sitting in a cigar lounge clicking two glasses of Sherry together congratulating themselves for another fine piece of Marketing.

[AK797]

Originally Posted by aalyu

Talking about NEW prices both AD and Grey Market

I think both go up or at least remain high. Everywhere and even on this forum there has been a "flight to quality/rarity" recently and incomings and incoming talk are mostly now on the popular models, they used to be more varied. Same on the other sub-forums, and this continues to drive demand while supply is low and is likely to remain low as most brands have signalled they will not be increasing them significantly on the popular models; the D500 model has shown that after a year and a half demand has not really fallen off and hence resales have remained at the same level, in fact prices even on these have been creeping up in recent weeks, white D500 hitting £17K now, ie $23K.

[Old Geezer]

Cut supply, let greys gouge market and then raise your own prices. It’s works for Rolex.