The Rolex Forums   The Rolex Watch

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX


Go Back   Rolex Forums - Rolex Forum > Rolex & Tudor Watch Topics > Rolex General Discussion

Reply
 
Thread Tools Display Modes
Old 2 January 2018, 02:34 PM   #1
Secondhandunwinds
"TRF" Member
 
Secondhandunwinds's Avatar
 
Join Date: Jan 2013
Real Name: Paul
Location: Wisconsin
Watch: Daytona C & DJ
Posts: 62
The New Rolex Way.....Minimalism

In thinking about some of Rolex’s releases over the last several years - and discontinued models - I’m seeing a pattern of less dial & bracelet choices.

Examples include the DD 40 vs DD 36. DD 40 is only president bracelet, only fluted bezel (except platinum) and less dial options.

Milguass dial is down to one design, two colors. New Air King has one dial, last one had several. Daytona now only has stick dials or diamonds - the romans and numerals are gone...

It almost seems that as they go along updating each model they simplify it.

We can of course only speculate as to the “why” is it reduced manufacturing or engineering cost? Is it marketing saying the purchase decision needs to be easier on the consumer?

Of course this isn’t necessarily a bad thing - I love the new DD40 for example, and always thought the stick dialed Daytona’s looked best.

Just wondered if others noticed this and what your thoughts were?

Paul
Secondhandunwinds is offline   Reply With Quote
Old 2 January 2018, 02:43 PM   #2
jcatt
"TRF" Member
 
jcatt's Avatar
 
Join Date: Oct 2017
Location: Lost, but on-time
Posts: 267
I think there is plenty of variety in their design. Witness all the "choose this or that" type questions on this forum. What is lacking, however, is availability. Could your statement may be based on what you see in an AD window, rather than the total catalog of what Rolex manufacture?
JCATT
__________________
Daytona 116500, White Dial
Custom Daytona 116520/ 6263
Daytona 116520, Black Dial
GMT Master II Pepsi 16710
Cartier Roadster Chrono
jcatt is offline   Reply With Quote
Old 3 January 2018, 01:37 AM   #3
vincenzowl
"TRF" Member
 
vincenzowl's Avatar
 
Join Date: Oct 2017
Real Name: Vince
Location: Maryland
Watch: 116400GV
Posts: 270
This would be a good thing for them to simplify both manufacturing and sales. People do like choices though especially for watches. Would be interesting to see how they continue this trend.
vincenzowl is offline   Reply With Quote
Old 3 January 2018, 08:57 AM   #4
JR16
2024 Pledge Member
 
Join Date: Jan 2013
Location: USA
Posts: 6,251
The DJ41 runs contrary to your observation but I do see what you are saying about a few models.


Sent from my iPhone using Tapatalk Pro
JR16 is offline   Reply With Quote
Old 3 January 2018, 12:29 PM   #5
EagleArmsHBAR
"TRF" Member
 
EagleArmsHBAR's Avatar
 
Join Date: Jun 2007
Location: USA
Posts: 241
It would be cool if they rotated availability throughout the years. For example, this year they only make black subs and black GMTs. Next year they only make Green Subs and Bruiser GMTs. The following year, something else. Maybe do a three year rotation.
EagleArmsHBAR is offline   Reply With Quote
Old 3 January 2018, 11:16 PM   #6
tamiya
"TRF" Member
 
tamiya's Avatar
 
Join Date: Jul 2017
Real Name: Willy
Location: AU, SG, MY
Posts: 1,248
Maybe they're rationalising to the point there'll only be one dial per year for every model... then they'll call it a Limited Edition for that year only

Heck, Lamy does that very well
tamiya is offline   Reply With Quote
Reply


Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)
 

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump

Wrist Aficionado

DavidSW Watches

Takuya Watches

OCWatches

Asset Appeal


*Banners Of The Month*
This space is provided to horological resources.





Copyright ©2004-2024, The Rolex Forums. All Rights Reserved.

ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Rolex is a registered trademark of ROLEX USA. The Rolex Forums is not affiliated with ROLEX USA in any way.