Any price drops ?????????

[baldyspoon]

Anyone think that Rolex might change their minds and do a price cut now the credit crunch is biting and talk is it will last till 2010-2012

[charliec]

Maybe they'll do a buy 1 get 1 free deal on every leopard daytona ???

[SS Oyster]

Doubt it, but you never know. If they don't, they will sell fewer watches. However, I'm not sure even a modest price drop would help sell more watches. They'd have to come down 25-30% to see a big rise in purchases IMHO.

[Nakow]

If I were the Chief Marketing Officer for Rolex ,I would never reduce the price ! And I'm pretty sure it will never happen regardless of the economical turmoil in the whole world .

[bobl]

It is pretty tough out there in the retail sector so Rolex may be getting some pressure from the retail channel on pricing. I do not think they will officially drop the price but I think they may stop frowning on AD's discounting to a certain point (another form of a price drop). I just purchased my GMT IIc from an AD and this guy NEVER dropped the price before but this time, he took me aside and proposed a modest discount.

[Lane from s.c.]

I agree with bobl. I think they will give the dealers a little more latitude with regard to pricing. I would not be surprised if they rebated dealers in a non disclosed fashion to help with discounts. We have not seen a world economic down turn since ww2. I think we are in trouble here in the US and sales has to falling of a cliff, IMO. Having said all that I hope they don`t.... I don`t want to see the brand diluted. I just understand production.... but their production might be different... I don`t know.

Lane

[Atlanta]

Hell no... I mean, no! AD's may start to negotiate more, but not Rolex.

[TempoKing]

Originally Posted by baldyspoon

Anyone think that Rolex might change their minds and do a price cut now the credit crunch is biting and talk is it will last till 2010-2012

Actually they allow AD's to give 15% discounts on certain "dogs" some sport models there as well...
So I guess that's their way to a price cut.
Can you imagine Rolex to admit discounting..???

[baldyspoon]

Thanks some intresting replies lets hope there is enough buyers to keep Rolex afloat through these bad times but as we have seen if banks and other big companies can go bust nothing to stop Rolex or other high end watch companies going the same way

[Bisquitlips]

No! Rolex doesn't think in terms of poverty!

[ttannert]

Will never happen.

[baldyspoon]

Originally Posted by ttannert

Will never happen.

Is that a price cut will never happen or they won't go bust? With GM needing to be bailed out Rolex going bust is possible as any company not prepaired to look at the bigger picture

[builtforspeed]

I believe Rolex may drop its prices when this happens:

[cody p]

they'll lower production before they drop price. they have the $$$ to weather this storm.

[ttannert]

Originally Posted by baldyspoon

Is that a price cut will never happen or they won't go bust? With GM needing to be bailed out Rolex going bust is possible as any company not prepaired to look at the bigger picture

Rolex will not drop their prices. The AD's will give better discounts but Rolex will not.


Rolex and GM are apples and oranges. GM is suffering because of they are overwhelmed with legacy costs, low margins and shrinking credit markets.

Rolex has a much greater margin on their products and their will always be people that have the funds for purchases like this. Sure, sales will slow down and they might slow down production to get through this global slowdown but I don't think any government will ever be bailing them out.

[baldyspoon]

Originally Posted by ttannert

Rolex will not drop their prices. The AD's will give better discounts but Rolex will not.


Rolex and GM are apples and oranges. GM is suffering because of they are overwhelmed with legacy costs, low margins and shrinking credit markets.

Rolex has a much greater margin on their products and their will always be people that have the funds for purchases like this. Sure, sales will slow down and they might slow down production to get through this global slowdown but I don't think any government will ever be bailing them out.

True they are two different companys just picked GM as how big they are but if banks can go bust and they are supposed to be safe thats why we put our money with them anyone can go bust, just seems madness to me that when everyone is cutting prices Rolex incease theirs

[Solo118]

I dont think they will DROP prices, but maybe they wont RAISE prices like they have these past few years.

But Hell, if Chanel is lowering their prices... you really never know!

[Solo118]

I dont think they will DROP prices, but maybe they wont RAISE prices like they have these past few years.

But Hell, if Chanel is lowering their prices... you really never know!

[The GMT Master]

I don't think Rolex have ever cut prices, so I can't see it happening now. However, they could well stick to these prices for quite a long period of time. I certainly hope so, three price rises in 12 months is frankly ridiculous.

[chazha]

Luxury watches maintain the value now than ever before. I believe ADs will give a better discount, however Rolex will not reduce the price. If Rolex does reduce, its entire image will change.

[Art 1]

Originally Posted by baldyspoon

Anyone think that Rolex might change their minds and do a price cut now the credit crunch is biting and talk is it will last till 2010-2012

No.

[seodeveloping]

Highly unlikely.

[sharif]

Rolex is a private company that has no interest in lowering prices, or selling more watches for that matter. With huge reserves of cash, and no public shareholders to report to, they can do as they wish. They will never lower their retail prices...period.

[herfdude]

Originally Posted by sharif

Rolex is a private company that has no interest in lowering prices, or selling more watches for that matter. With huge reserves of cash, and no public shareholders to report to, they can do as they wish. They will never lower their retail prices...period.

Fortunately or unfortunately, depending on your perspective, I happen to believe this is correct

Fortunately....... your previously purchased Rolex will continue to hold most or all of its value

Unfortunately...... if you're hoping to get a cheaper price based on RRP in the future you're likely to be disappointed. But if some AD's inventory starts to get too heavy I think you can negotiate for some fairly attractive discounts.

[MACRAME QUEENS]

Things don't work like that at Rolex, old chap. Its not Circuit City.

[Nica64]

I don't think so, I was talking to my AD the other day and he says is very unlikely that Rolex will do that, maybe they won't increase their prices next year... and that's a maybe, Rolex knows their market and they know people
will keep buying their watches....... Is a Rolex!!!!

[Dalton]

The floor falls out from under our feet, and Rolex decides to raise the ceiling. To some it's unfair, but for Rolex it means more room for new future customers. There will be a Renaissance!

[bodybump]

Originally Posted by baldyspoon

Anyone think that Rolex might change their minds and do a price cut now the credit crunch is biting and talk is it will last till 2010-2012

the only thing i saw something drop is the Price of Gasoline!!

[rpryan55]

I hope Rolex raises prices. For those of us that own them, the value of a pre-owned watch will plummet as more and more people sell the watches they own to get cash. But if Rolex holds prices, or, better yet, raises prices, then the flood of used Rolex on the market will not dillute the value as much.

Just my humble $0.02, tho.

[Wolfgang427]

Originally Posted by bodybump

the only thing i saw something drop is the Price of Gasoline!!

Yeah and don't bet on it staying down for long, or you will lose that bet.