Domino's logo on Rolexes: A list of all variants

[powerfunk]

I figured it was about time somebody coherently organized all the variants of the Domino's Air-King (and the other Domino's Rolexes as well). The year ranges are general estimates, not exact hard-stop timeframes. Please let me know if any of this info is wrong or incomplete! All photos from Bob's Watches unless otherwise noted.


1974: The first known Domino's Air-King appears. This 5500 is believed to be a one-off prototype, and went for about $20k at auction several years ago (Photo from bidsquare):



1975-1989: The 5500 Air-King was made for well over a decade with what I'll call the "Big Square" Domino's logo:



1990: 14000 model debuts, keeping the familiar "Big Square" briefly:



1991: 14000 model with a rare "Black Square" variation:



1992-1994: 14000 model with "Small Square" appears (photo by Awad Watches):



1995-1999: 14000 model now has a "Tilted Square" logo similar to prototype:



1995-1999: 14010 model, same as above but with engine-turned bezel option:



2000-2004: 14000m. Upgraded movement, no more lugholes, and Rolex began switchin to Luminova around this time. Other than that, this 14000m is visually pretty much the same as the 14000 before it:



They may have stopped offering the engine-turned bezel for a while, as I've never seen a 14010m with a Domino's dial.


2005-2006: No more Domino's dials! The Domino's logo has now moved to the first full link of the bracelet of the 14000m:



2005-2006: 14010m, same as above but with engine-turned bezel option (photo by Beckertime):



2007: 114200 model debuts. Domino's Air-Kings now have a silver 3-6-9 dial, and the Domino's logo still on the first full link of the bracelet:



2008-2011: 114200 with what I'll call a "simplified logo" with no words. Also note it has moved down to the 2nd full link:



2008-2011: It seems the Domino's 114200 was also offered with the full logo, now on the 2nd full link:



2012-2015: Domino's seems to have started giving out 116000 models for the "Domino's Challenge" instead of 114200 models:



2015+: Domino's Rolexes now have the newer style of silver dial:



Domino's logo dials also appeared on ladies' models 67194, 67180, and 76080:



All Domino's Rolexes should have an engraved caseback that looks like this:



If you have the paperwork, the purchaser should be "Domino's Pizza" as shown here (photo by exquisitewatches):

[Old Expat Beast]

Great work, Rob. Thanks for putting all this together

I couldn't afford the Domino's Rolex so I dropped $40 on a Mopar Caravelle

[cop414]

Amazing report Rob.

[Gaijin]

Originally Posted by cop414

Amazing report Rob.

Agreed! That must have taken a lot of effort to put that together. Thanks!

[mineral]

Great report and seldom see this reference. I have NOS Domino air king and I think the reference is 14000 with smooth bezel. It has exact domino paper works as stated.


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[TheRolexKingofLV]

I've always thought these were quirkie cool!

Great report!

Thanks for putting the time and effort into doing it Rob!

[Redtele58]

Very nice write up. Thanks!
Were these given as corporate gifts, to store owners, regional reps, etc, or?
What's the back story on them? I've often wondered.

[Old Expat Beast]

Originally Posted by Redtele58

Very nice write up. Thanks!
Were these given as corporate gifts, to store owners, regional reps, etc, or?
What's the back story on them? I've often wondered.

https://gearpatrol.com/2016/11/02/th...dominos-rolex/

[powerfunk]

Originally Posted by Old Expat Beast

Great work, Rob. Thanks for putting all this together

Originally Posted by cop414

Amazing report Rob.

Originally Posted by Gaijin

Agreed! That must have taken a lot of effort to put that together. Thanks!

Originally Posted by TheRolexKingofLV

Great report! Thanks for putting the time and effort into doing it Rob!

Originally Posted by Redtele58

Very nice write up. Thanks!

Thanks gents, my pleasure!

Originally Posted by mineral

I have NOS Domino air king and I think the reference is 14000 with smooth bezel. It has exact domino paper works as stated.

You have a NOS Domino's Air-King? That's great! Is it the "tilted square" logo?

Originally Posted by Redtele58

Were these given as corporate gifts, to store owners, regional reps, etc, or?
What's the back story on them?

The New York Post has a pretty good article that mentions they were for "managers who rake in $25,000 in weekly sales for four consecutive weeks." This is called the "Domino's Challenge" and I believe the dollar goal is significantly higher now.

[mineral]

Originally Posted by powerfunk

Thanks gents, my pleasure!





You have a NOS Domino's Air-King? That's great! Is it the "tilted square" logo?







The New York Post has a pretty good article that mentions they were for "managers who rake in $25,000 in weekly sales for four consecutive weeks." This is called the "Domino's Challenge" and I believe the dollar goal is significantly higher now.

Correct It is tilted square logo


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[RichburgHill]

I never liked the Domino Watch, I have had one pre-owned to sell at one time years ago and it sat forever. Now it would sell quick. It has a place I guess for collectors, I just can't get into it.

[JerimiahLee]

Great write up! Now time for the Pool Intairdril write up!

[Canefan1]

Love the white dial AK, wish they still made it.

[Old Expat Beast]

Ten years of accident-free grocery delivery for Winn-Dixie was clearly considered a major achievement at one time.

[Canefan1]

Originally Posted by Old Expat Beast

Ten years of accident-free grocery delivery for Winn-Dixie was clearly considered a major achievement at one time.

Thx for this, Excellent!

[yannis]

Fantastic work Rob!

[gwozhog]

Is it lunchtime yet lol

[rahible]

Rob what a great write up! Thanks for providing an awesome source for collectors and future collectors!

[Dr.Smellody]

Great reference! Thanks for putting this together!

[springer]

Thanks for the post Rob - great info for future reference.

[mineral]

Originally Posted by mineral

Correct It is tilted square logo


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Some pictures of my NOS domino AK to share with you guys and thanks Rob for putting up this summary of various domino AK.




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[Rolerx]

I love this reference. It's so unique

[padi56]

Originally Posted by Rolerx

I love this reference. It's so unique

Agree over the many years of Rolex there have been quite a few award watches even brands like Coco-Cola.But today many narrow minded so called Rolex watch owners just see the word Domino lowers the brand.But if they had to achieve what that Domino employee had to do to earn that Rolex watch perhaps then it would be a different story.

[05carbondrz]

Originally Posted by padi56

Agree over the many years of Rolex there have been quite a few award watches even brands like Coco-Cola.But today many narrow minded so called Rolex watch owners just see the word Domino lowers the brand.But if they had to achieve what that Domino employee had to do to earn that Rolex watch perhaps then it would be a different story.

What exactly did the Employees do to receive them?

[powerfunk]

GM's had to hit a 25k sales goal for 4 consecutive weeks I believe. Over time the goal raised to 50k/week iirc

Originally Posted by 05carbondrz

What exactly did the Employees do to receive them?

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[jimdon5822]

Now I know why I see so many of these. Thanks for sharing


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[RLX_NY]

You learn something new everyday. Some good info on here, thanks for sharing.

[gasparantonio]

I think that not only 116000 were given since 2011, but solos 114200 still were given as I have this watch in my collection. Hope this helps keep track of dates and movements done from reference to reference.

[powerfunk]

Originally Posted by gasparantonio

I think that not only 116000 were given since 2011, but solos 114200 still were given as I have this watch in my collection. Hope this helps keep track of dates and movements done from reference to reference.

Great, thanks! So the 114200 went through at least 2014. That makes me wonder if those were still an option through to the non-Air-King 114200's.

[prettychaos]

Love those!