ROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEXROLEX

Ss22525 · 22 June 2018, 11:39 PM

https://youtu.be/NekZK0vXyqc

But in my opinion they are not expensive

Enjoy the video

Chiboy · 23 June 2018, 12:01 AM

This sounds like a 3 minute Rolex commercial. But still, it was interesting to see. Thanks.

padi56 · 23 June 2018, 01:05 AM

Quote:

Originally Posted by Chiboy

This sounds like a 3 minute Rolex commercial. But still, it was interesting to see. Thanks.

Well in the real world that's all it is pure marketing nothing more.

douglasf13 · 23 June 2018, 01:27 AM

Quote:

Originally Posted by padi56

Well in the real world that's all it is pure marketing nothing more.

Yeah, no kidding.

Rolex watches are expensive because they've become Veblen goods, not because it costs very much to make a mass-produced Submariner.

uncle_paul_hargis · 24 June 2018, 04:19 AM

Quote:

Originally Posted by Chiboy

This sounds like a 3 minute Rolex commercial. But still, it was interesting to see. Thanks.

Cara is a massive Rolex fan.

Sent from my iPhone using Tapatalk

severeclear · 23 June 2018, 12:34 AM

Good video. I just showed it to my 10 yr old daughter and was like, Ahhhhhh, now I get it. ..

Sent from my iPhone using Tapatalk

Louislove29 · 23 June 2018, 12:42 AM

That was interesting and I learned something new! Thanks for sharing

ShaneR · 23 June 2018, 01:16 AM

That probably accounts for around 60-80% of the value. The remainder is paying to have the crown on the dial....

jdpny · 23 June 2018, 01:21 AM

Nice video.

Chewbacca · 23 June 2018, 02:01 AM

saying hodinkee on camera with a straight face would result in too many giggitys for me.

BLNR1 · 23 June 2018, 11:37 AM

Is it me, or did anyone notice abundance of the vocal fry in that video?

Norbert · 23 June 2018, 01:49 PM

It takes a year to make a Rolex? So they started making the new SSBLRO last year?

037 · 23 June 2018, 02:23 PM

Quote:

Originally Posted by Norbert

It takes a year to make a Rolex? So they started making the new SSBLRO last year?

No, that's a misunderstood marketing claim. "A year" to make something is a year's worth of working hours, or about 2800 hours. If you add up the time in hours that it takes to make each individual component, you'd likely hit around 3000 hours for an entire Rolex watch.

A year in marketing speak isn't 365 days but they know this is what everyone will assume.

bayerische · 23 June 2018, 05:11 PM

Quote:

Originally Posted by 037

No, that's a misunderstood marketing claim. "A year" to make something is a year's worth of working hours, or about 2800 hours. If you add up the time in hours that it takes to make each individual component, you'd likely hit around 3000 hours for an entire Rolex watch.

A year in marketing speak isn't 365 days but they know this is what everyone will assume.

Which is also pure marketing.

IF it really took a years worth of labour hours a Rolex Sub wouldn’t cost 9.000 euro, but maybe 190.000 euros.

Old Expat Beast · 23 June 2018, 02:27 PM

Just saw this video pop up on my Apple TV Youtube feed this morning and couldn't even be bothered to click on it. Must be getting jaded.

SoCal_Batman · 23 June 2018, 03:26 PM

Nice, thanks for sharing.

DasKptl · 23 June 2018, 03:59 PM

At the end of the video, the presenter says that "Ladies' two-tone Datejust" is the most sold model of all Rolexes. Hmm, I didn't know that. Interesting!

SearChart · 23 June 2018, 04:08 PM

If they're so expensive then why do they let me work on them?

PJitz · 23 June 2018, 05:22 PM

Nice video, I like Caras presentation.

.

Quote:

Originally Posted by Ss22525

But in my opinion they are not expensive

Congrats

Flier · 23 June 2018, 05:47 PM

Quote:

Originally Posted by Ss22525

https://youtu.be/NekZK0vXyqc

But in my opinion they are not expensive

Enjoy the video

Tell that to the average Joe

joe100 · 23 June 2018, 08:30 PM

Quote:

Originally Posted by Ss22525

https://youtu.be/NekZK0vXyqc

But in my opinion they are not expensive

Enjoy the video

You have to be joking

Rashid.bk · 23 June 2018, 09:31 PM

Cool video. I do agree with many of the points, thx for posting.

Bxtek · 24 June 2018, 01:34 AM

Thanks for sharing that video. Very interesting. I think this is the perfect video to show someone who isn't into or doesn't understand the appeal of Rolex. Someone who is asking "Why are you so into these watches??".

Rolex watches ARE expensive imo. Sure, there are much more expensive brands, but there are also lots of cheaper ones which will do the job just fine. Imo, It's kinda like owning a BMW or Mercedes in the car world. There are cheaper cars that will get you from point A to B just the same, but you want something nicer, more comfortable, better quality, and will have some style!

AK797 · 24 June 2018, 01:38 AM

They have a look like no other? - they look like all round watches, she's thinking of the Genta watches. And the can see it from a distance line. God, this is corny.

Ssunnylee24 · 24 June 2018, 04:02 AM

Comments are more entertaining

hbombkid · 24 June 2018, 04:12 AM

A friend shared this with me last night and it was painful to watch. Part of this is true but marketing and supply / demand is the main reason.

Marketing has caused most Rolexes to sky rocket and now with a strong economy and lack of supply will continue to go up. The price jumps over the past 10 years has nothing to do with what was said in the video.

Now i got into watches for most of the points made in the video. I can agree that can lead to being expensive, but without the marketing you would never have heard of Rolex.

Take Omega I think they make some very nice watches and craftsmanship is decent. Marketing and supply is the reason they are still behind.

They have tried to adjust with higher prices and boutiques and you still see almost every model being able to be found from a trusted seller at 30-40% off.

cvera · 24 June 2018, 04:24 AM

Interesting video, I still think they are expensive. Marketing has a good amount to do with it.

VicLeChic · 24 June 2018, 05:30 AM

Well someone has to pay those high Swiss salaries and marketing campaigns all over the most prestigious sports events.

Yeah, they're decent quality.

I struggle with the idea that it takes 1 year to make a Rolex. Not sure if it's marketing BS or a genuine fact, go figure.

037 · 24 June 2018, 06:59 AM

Quote:

Originally Posted by VicLeChic

I struggle with the idea that it takes 1 year to make a Rolex. Not sure if it's marketing BS or a genuine fact, go figure.

They crank out approximately 3000 watches per day. It's 100% marketing.

doctorstrange · 24 June 2018, 07:13 AM

Quote:

Originally Posted by VicLeChic

Well someone has to pay those high Swiss salaries and marketing campaigns all over the most prestigious sports events.

Yeah, they're decent quality.

I struggle with the idea that it takes 1 year to make a Rolex. Not sure if it's marketing BS or a genuine fact, go figure.

i think what it means is that if you make each part of the watch sequentially, it would take one year to finish.

22 June 2018, 11:39 PM	#1
Ss22525 "TRF" Member Join Date: Sep 2013 Location: Dubai Watch: ♛ Posts: 186	This is why ROLEX watches are so expensive (video) https://youtu.be/NekZK0vXyqc But in my opinion they are not expensive Enjoy the video __________________ ——— 15202st ,116610LV , 116500LN ,116622 ,116200 longines heritage 1945, speedmaster 60th Hublot classic fusion , Zelos mako bronze

23 June 2018, 12:01 AM	#2
Chiboy "TRF" Member Join Date: Aug 2016 Location: Chicago Watch: Daytona Posts: 5,572	This sounds like a 3 minute Rolex commercial. But still, it was interesting to see. Thanks. __________________ Datejust w/black Tapestry dial (1985) / Daytona (2016)

23 June 2018, 02:27 PM	#15
Old Expat Beast TRF Moderator & 2024 SubLV41 Patron Join Date: Jul 2013 Real Name: Adam Location: Far East Watch: Golden Tuna Posts: 28,823	Just saw this video pop up on my Apple TV Youtube feed this morning and couldn't even be bothered to click on it. Must be getting jaded. __________________ _______________________

23 June 2018, 03:26 PM	#16
SoCal_Batman "TRF" Member Join Date: Mar 2018 Real Name: C.R. Location: Los Angeles Watch: ♛ BLNR \| AK Posts: 1,029	Nice, thanks for sharing. __________________ "The more I see, the less I know for sure." - John Lennon

23 June 2018, 12:34 AM	#6
severeclear "TRF" Member Join Date: Jan 2014 Real Name: Brad Location: Canada Watch: Rolex GMT MASTER 2 Posts: 57	Good video. I just showed it to my 10 yr old daughter and was like, Ahhhhhh, now I get it. .. Sent from my iPhone using Tapatalk

23 June 2018, 12:42 AM	#7
Louislove29 "TRF" Member Join Date: May 2018 Location: Florida Posts: 40	That was interesting and I learned something new! Thanks for sharing

23 June 2018, 01:16 AM	#8
ShaneR "TRF" Member Join Date: Apr 2018 Location: US Watch: 126710 BLNR Posts: 62	That probably accounts for around 60-80% of the value. The remainder is paying to have the crown on the dial....

23 June 2018, 01:21 AM	#9
jdpny Banned Join Date: Aug 2008 Location: NY Posts: 501	Nice video.

23 June 2018, 02:01 AM	#10
Chewbacca Banned Join Date: May 2012 Real Name: CJ Location: Kashyyyk Watch: Kessel Run Chrono Posts: 21,112	saying hodinkee on camera with a straight face would result in too many giggitys for me.

23 June 2018, 11:37 AM	#11
BLNR1 "TRF" Member Join Date: Feb 2016 Location: Earth Posts: 37	Is it me, or did anyone notice abundance of the vocal fry in that video?

23 June 2018, 01:49 PM	#12
Norbert "TRF" Member Join Date: Oct 2012 Location: Houston, Texas US Posts: 507	It takes a year to make a Rolex? So they started making the new SSBLRO last year?

23 June 2018, 03:59 PM	#17
DasKptl Banned Join Date: Jun 2018 Location: Chicago Posts: 378	At the end of the video, the presenter says that "Ladies' two-tone Datejust" is the most sold model of all Rolexes. Hmm, I didn't know that. Interesting!

23 June 2018, 09:31 PM	#22
Rashid.bk "TRF" Member Join Date: Jan 2009 Location: Dallas Watch: 12800ft = 3900m Posts: 11,173	Cool video. I do agree with many of the points, thx for posting.

24 June 2018, 01:34 AM	#23
Bxtek "TRF" Member Join Date: May 2018 Location: CA Posts: 2,636	Thanks for sharing that video. Very interesting. I think this is the perfect video to show someone who isn't into or doesn't understand the appeal of Rolex. Someone who is asking "Why are you so into these watches??". Rolex watches ARE expensive imo. Sure, there are much more expensive brands, but there are also lots of cheaper ones which will do the job just fine. Imo, It's kinda like owning a BMW or Mercedes in the car world. There are cheaper cars that will get you from point A to B just the same, but you want something nicer, more comfortable, better quality, and will have some style!

24 June 2018, 01:38 AM	#24
AK797 2024 Pledge Member Join Date: Feb 2010 Real Name: Neil Location: UK Watch: ing ships roll in Posts: 59,369	They have a look like no other? - they look like all round watches, she's thinking of the Genta watches. And the can see it from a distance line. God, this is corny.

24 June 2018, 04:02 AM	#25
Ssunnylee24 "TRF" Member Join Date: Oct 2017 Location: Los Angeles Watch: Explorer II Posts: 854	Comments are more entertaining

24 June 2018, 04:12 AM	#26
hbombkid "TRF" Member Join Date: Apr 2014 Location: VA Watch: Sub 116610 Posts: 1,082	A friend shared this with me last night and it was painful to watch. Part of this is true but marketing and supply / demand is the main reason. Marketing has caused most Rolexes to sky rocket and now with a strong economy and lack of supply will continue to go up. The price jumps over the past 10 years has nothing to do with what was said in the video. Now i got into watches for most of the points made in the video. I can agree that can lead to being expensive, but without the marketing you would never have heard of Rolex. Take Omega I think they make some very nice watches and craftsmanship is decent. Marketing and supply is the reason they are still behind. They have tried to adjust with higher prices and boutiques and you still see almost every model being able to be found from a trusted seller at 30-40% off.

24 June 2018, 04:24 AM	#27
cvera "TRF" Member Join Date: Sep 2016 Location: California Posts: 221	Interesting video, I still think they are expensive. Marketing has a good amount to do with it.

24 June 2018, 05:30 AM	#28
VicLeChic Banned Join Date: Jul 2014 Real Name: Victor Location: Spain Watch: YM 116622 - SD43 Posts: 2,598	Well someone has to pay those high Swiss salaries and marketing campaigns all over the most prestigious sports events. Yeah, they're decent quality. I struggle with the idea that it takes 1 year to make a Rolex. Not sure if it's marketing BS or a genuine fact, go figure.

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