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Old 24 August 2018, 10:20 AM   #1
AznD85
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Rolex Daytona Ceramic White

An Omega AD told me that if I wanted a new Rolex Daytona White / Ceramic bezel with full box / papers and warranty from a Rolex AD in the NYC Tristate area he can get it for me when I am ready to pay him at a premium $17,000 taxes included.

Do you think that is reasonable priced? Considering it’s really $12,400 but on a wait list from an AD?






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Old 24 August 2018, 10:23 AM   #2
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Very reasonable offer. No brainer. Have him ship it to a friend out of state to save the tax.
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Old 24 August 2018, 10:27 AM   #3
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anything over MSRP + tax is not reasonable. NO.
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Old 24 August 2018, 10:38 AM   #4
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It’s less than the grays and in your name. I’d consider it if you really want the piece.
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Old 24 August 2018, 10:40 AM   #5
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anything over MSRP + tax is not reasonable. NO.
This. My honest thoughts (and I have a white DaytonaC). Great watch, worth a short wait at MSRP. A long wait or premiums my time and money are better spent elsewhere.



After living with it for ~9 months putting it through the same paces as my other watches, had I had the choice again I would have either went with a white Zenith Daytona, VC Overseas Chrono, or AP ROC.
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Old 24 August 2018, 11:00 AM   #6
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Tread carefully. Sounds fishy to me.
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Old 24 August 2018, 11:32 AM   #7
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Originally Posted by AznD85 View Post
An Omega AD told me that if I wanted a new Rolex Daytona White / Ceramic bezel with full box / papers and warranty from a Rolex AD in the NYC Tristate area he can get it for me when I am ready to pay him at a premium $17,000 taxes included.

Do you think that is reasonable priced? Considering it’s really $12,400 but on a wait list from an AD?






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Old 24 August 2018, 11:41 AM   #8
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Yeah the extra approx $5K can be spent on an Omega or IWC if getting it on the wait list.

looks like I’ll contact my AD to put me on the wait list...

Probably wait 3-5 years


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Old 24 August 2018, 11:41 AM   #9
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Seems like a fair price for a gray. If you like it go with it!!!

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Yeah the extra approx $5K can be spent on an Omega or IWC if getting it on the wait list.

looks like I’ll contact my AD to put me on the wait list...

Probably wait 3-5 years


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Old 24 August 2018, 12:54 PM   #10
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Tread carefully. Sounds fishy to me.
I thought the same thing as well.... and the part about charging sales taxes after the markup. I bet he’s pocketing the sales tax too.
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Old 24 August 2018, 01:32 PM   #11
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Is the Omega AD also a Rolex AD? If not, you're getting s*ckered regardless.
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Old 24 August 2018, 02:09 PM   #12
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If this daytona will have your name and all stickers on then yes it is a fair deal, imho. If not tho.. your call!
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Old 24 August 2018, 02:28 PM   #13
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anything over MSRP + tax is not reasonable. NO.
I respect your opinion, but I totally disagree. Everyone has a line they're willing to cross, and obviously yours is msrp or below, but the fact of the matter is that if you're in the position to buy a 116500 daytona today from an AD for retail price, you've probably paid the price one way or another.

It means you've spent tens, possibly hundreds of thousands at your AD, on pieces that probably should have been heavily discounted but likely were not.

For someone who has little or no history at an AD, spending $17k on a watch that's going for over 20k lately, is totally reasonable IMO.

There are definitely people out there that paid $5k more than they had to on ONE gold watch from an AD. There ya go. There's your premium. But let's be real, buying 1 gold watch from an AD doesn't get you on the list. How about the people that bought 5 gold watches? lol.

like I said, one way or another, everyone pays.
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Old 24 August 2018, 05:13 PM   #14
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Originally Posted by AznD85 View Post
An Omega AD told me that if I wanted a new Rolex Daytona White / Ceramic bezel with full box / papers and warranty from a Rolex AD in the NYC Tristate area he can get it for me when I am ready to pay him at a premium $17,000 taxes included.

Do you think that is reasonable priced? Considering it’s really $12,400 but on a wait list from an AD?





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Just cannot understand why anyone would want to pay crazy money for what in the real world is just a cosmetically changed almost 20 year old watch.Yes it has a slither of ceramic for a bezel WOW, plus slightly different dial and hands and thats about all.If you think thats worth $4600 over retail then go for it, but that $4600 over retail could buy you another Rolex watch.
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Old 24 August 2018, 05:14 PM   #15
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Originally Posted by Chadridv View Post
I respect your opinion, but I totally disagree. Everyone has a line they're willing to cross, and obviously yours is msrp or below, but the fact of the matter is that if you're in the position to buy a 116500 daytona today from an AD for retail price, you've probably paid the price one way or another.

It means you've spent tens, possibly hundreds of thousands at your AD, on pieces that probably should have been heavily discounted but likely were not.

For someone who has little or no history at an AD, spending $17k on a watch that's going for over 20k lately, is totally reasonable IMO.

There are definitely people out there that paid $5k more than they had to on ONE gold watch from an AD. There ya go. There's your premium. But let's be real, buying 1 gold watch from an AD doesn't get you on the list. How about the people that bought 5 gold watches? lol.

like I said, one way or another, everyone pays.
You paid a premium .. right?
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Old 24 August 2018, 10:42 PM   #16
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I respect your opinion, but I totally disagree. Everyone has a line they're willing to cross, and obviously yours is msrp or below, but the fact of the matter is that if you're in the position to buy a 116500 daytona today from an AD for retail price, you've probably paid the price one way or another.

It means you've spent tens, possibly hundreds of thousands at your AD, on pieces that probably should have been heavily discounted but likely were not.

For someone who has little or no history at an AD, spending $17k on a watch that's going for over 20k lately, is totally reasonable IMO.

There are definitely people out there that paid $5k more than they had to on ONE gold watch from an AD. There ya go. There's your premium. But let's be real, buying 1 gold watch from an AD doesn't get you on the list. How about the people that bought 5 gold watches? lol.

like I said, one way or another, everyone pays.

They can be found... I waited 3 months, no money down, no list. And had discounts on every watch I purchased from the AD. Never purchased a PM watch and I am by no means a VIP or power spender. BTW it’s not only how much you spend. It’s your relationship with the staff there. I simply walked in randomly and asked if a Daytona was available and they said they’ll see what they can do. 3 months later I picked it up. During all the communication with the AD, I was told they went directly to the owner because I deserved it. The way I treat the staff, stopping in just to talk to them (and not just about watches), etc. I guess that’s my premium.
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Old 24 August 2018, 10:43 PM   #17
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Originally Posted by Chadridv View Post
I respect your opinion, but I totally disagree. Everyone has a line they're willing to cross, and obviously yours is msrp or below, but the fact of the matter is that if you're in the position to buy a 116500 daytona today from an AD for retail price, you've probably paid the price one way or another.

It means you've spent tens, possibly hundreds of thousands at your AD, on pieces that probably should have been heavily discounted but likely were not.

For someone who has little or no history at an AD, spending $17k on a watch that's going for over 20k lately, is totally reasonable IMO.

There are definitely people out there that paid $5k more than they had to on ONE gold watch from an AD. There ya go. There's your premium. But let's be real, buying 1 gold watch from an AD doesn't get you on the list. How about the people that bought 5 gold watches? lol.

like I said, one way or another, everyone pays.
you are right. this is my personal opinion. To some people, $17k, $18K, maybe even $19K, is reasonable.

I only buy the watches I want at the "right" price (never above MSRP). So far, my collection is 40mm Explorer II white, D-Blue, BLNR, Sub-LV, SS Sky-D black, and SS BLRO (incoming today). Believe it or not, All at the "right" price. I think I am 2nd on the list for the White Dial Daytona. I did not and will not spend extra money or on pieces that I don't want just to get another piece. Maybe I got lucky and found an amazing dealer. Yes, it is all about finding the right dealer and build a good relationship.
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Old 24 August 2018, 10:55 PM   #18
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Originally Posted by AznD85 View Post

Do you think that is reasonable priced?
No I don't.

Guess it depends on how badly you want the watch.
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Old 24 August 2018, 11:11 PM   #19
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They can be found... I waited 3 months, no money down, no list. And had discounts on every watch I purchased from the AD. Never purchased a PM watch and I am by no means a VIP or power spender. BTW it’s not only how much you spend. It’s your relationship with the staff there. I simply walked in randomly and asked if a Daytona was available and they said they’ll see what they can do. 3 months later I picked it up. During all the communication with the AD, I was told they went directly to the owner because I deserved it. The way I treat the staff, stopping in just to talk to them (and not just about watches), etc. I guess that’s my premium.
Same here. I was lucky to find a great dealer. Purchased 4 popular SS sports models from him in the last year. All watches that I want. He offered me the first spot for the SS BLRO. It is arriving today. Also on the list for Daytona, hopefully that will come sometime next year.

Is your dealer in the Chicago area?
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Old 24 August 2018, 11:15 PM   #20
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I respect your opinion, but I totally disagree. Everyone has a line they're willing to cross, and obviously yours is msrp or below, but the fact of the matter is that if you're in the position to buy a 116500 daytona today from an AD for retail price, you've probably paid the price one way or another.

It means you've spent tens, possibly hundreds of thousands at your AD, on pieces that probably should have been heavily discounted but likely were not.

For someone who has little or no history at an AD, spending $17k on a watch that's going for over 20k lately, is totally reasonable IMO.

There are definitely people out there that paid $5k more than they had to on ONE gold watch from an AD. There ya go. There's your premium. But let's be real, buying 1 gold watch from an AD doesn't get you on the list. How about the people that bought 5 gold watches? lol.

like I said, one way or another, everyone pays.
I have a white ceramic Daytona, Blue Sky D and SS BLRO all from the same AD(chain jewelry store)and waited 3 mos to 8 mos for each watch. My “premium”was buying a 16610, lady’s date just at a discount in 2006, a 116710 LN all at msrp and at a different store in 2006 and some pieces of jewelery over the years. All of these prior purchases were through the same parent AD company but entirely different location as I moved. I stopped in one day to ask about the Daytona at new location and developed new relationship which lead to Daytona, SS SkyD blue and SS BLRO within a year.
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Old 24 August 2018, 11:21 PM   #21
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Originally Posted by Chadridv View Post
I respect your opinion, but I totally disagree. Everyone has a line they're willing to cross, and obviously yours is msrp or below, but the fact of the matter is that if you're in the position to buy a 116500 daytona today from an AD for retail price, you've probably paid the price one way or another.

It means you've spent tens, possibly hundreds of thousands at your AD, on pieces that probably should have been heavily discounted but likely were not.

For someone who has little or no history at an AD, spending $17k on a watch that's going for over 20k lately, is totally reasonable IMO.

There are definitely people out there that paid $5k more than they had to on ONE gold watch from an AD. There ya go. There's your premium. But let's be real, buying 1 gold watch from an AD doesn't get you on the list. How about the people that bought 5 gold watches? lol.

like I said, one way or another, everyone pays.
Agree. And I would add that your time is worth something...if you paid retail and waited years, are you ahead of the person that paid a premium and had the watch and enjoyed it for those years? Obviously, this answer is going to differ from person to person, but man...life is too short to wait year(s) for a watch. IMO.

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Just cannot understand why anyone would want to pay crazy money for what in the real world is just a cosmetically changed almost 20 year old watch.Yes it has a slither of ceramic for a bezel WOW, plus slightly different dial and hands and thats about all.If you think thats worth $4600 over retail then go for it, but that $4600 over retail could buy you another Rolex watch.
And I see your point and would wholeheartedly agree...IF (and I stress the word IF) retail was achievable for the common man. It's not, unfortunately.

And yes...I understand and completely agree with the importance of having a good relationship with your AD. I bought a few watches with mine over the years and had a great relationship. Was lucky to get a Daytona-C and a SD43 from them...before they were strong armed out of the business by Rolex. You see, a part of their strategy that hardly anybody talks about is not only are they choking off the supply, they are also squeezing as many dealers out of business as they can, making it physically impossible for a segment of the population to even have a relationship with an AD.

So...yeah, retail is obviously ideal, but we all need to look at the possibility that there are going to be less than ideal situations out there in this brave new world of Rolex watches.
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Old 25 August 2018, 12:37 AM   #22
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You paid a premium .. right?
haha you think? I'm into my white dial 116500 for about $17.5 and have absolutely no regrets. I actually traded my black dial for it a little while back. I've owed a 116500 for about a year and half now. I had it in my hand 24 hours after I decided I wanted it.

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They can be found... I waited 3 months, no money down, no list. And had discounts on every watch I purchased from the AD. Never purchased a PM watch and I am by no means a VIP or power spender. BTW it’s not only how much you spend. It’s your relationship with the staff there. I simply walked in randomly and asked if a Daytona was available and they said they’ll see what they can do. 3 months later I picked it up. During all the communication with the AD, I was told they went directly to the owner because I deserved it. The way I treat the staff, stopping in just to talk to them (and not just about watches), etc. I guess that’s my premium.
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I have a white ceramic Daytona, Blue Sky D and SS BLRO all from the same AD(chain jewelry store)and waited 3 mos to 8 mos for each watch. My “premium”was buying a 16610, lady’s date just at a discount in 2006, a 116710 LN all at msrp and at a different store in 2006 and some pieces of jewelery over the years. All of these prior purchases were through the same parent AD company but entirely different location as I moved. I stopped in one day to ask about the Daytona at new location and developed new relationship which lead to Daytona, SS SkyD blue and SS BLRO within a year.
That's incredible for both of you. I'm happy to hear this still happens for some people. I have relationships and purchase history with more than 4 ADs. A couple are out of town and a few are relatively local. I stop in as much as I can, stay in touch and treat the staff with as much kindness and respect that's appropriate for people I buy watches from. If you know me, you know I'm a nice person and pleasant to be around. I've never demanded anything from any of these ADs. The bottom line though is that at all 4 ADs I was simply told no when I've inquired to be put on a list. My response was that if there's ever a chance, just let me know.

Perhaps it's a regional thing. I have a good buddy here on the forum that seems to have no issues purchasing "hard-to-get" watches. Of course he has spent a lot of money but By his words, he basically said good luck finding a Ford raptor, but a daytona can be had with pretty little effort where he lives.

Again I was more than happy to pay a premium to get my daytona basically overnight after deciding i wanted it. I've also bought dozens of watches via trusted sellers and have enjoyed up to 33% discounts on SS watches that ADs wouldn't take 5% off.

Only a few watches purchase from Trusted Sellers easily covers the premium I paid on my daytona, and I've bought a lot over the years haha.


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you are right. this is my personal opinion. To some people, $17k, $18K, maybe even $19K, is reasonable.

I only buy the watches I want at the "right" price (never above MSRP). So far, my collection is 40mm Explorer II white, D-Blue, BLNR, Sub-LV, SS Sky-D black, and SS BLRO (incoming today). Believe it or not, All at the "right" price. I think I am 2nd on the list for the White Dial Daytona. I did not and will not spend extra money or on pieces that I don't want just to get another piece. Maybe I got lucky and found an amazing dealer. Yes, it is all about finding the right dealer and build a good relationship.
Again, that's awesome! just not the case where I live. Even with purchase history you can't get on a list.

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Agree. And I would add that your time is worth something...if you paid retail and waited years, are you ahead of the person that paid a premium and had the watch and enjoyed it for those years? Obviously, this answer is going to differ from person to person, but man...life is too short to wait year(s) for a watch. IMO.
Yes exactly, I mentioned above I got my daytona within 24 hours of making the decision that I wanted it. There are countless members and even more non-TRF folks that are still waiting for "the call", and perhaps will be waiting for many many more years.

In the meantime, I could have worn my daytona for years, gotten bored of it, decided to sell it for a profit (even with the premium i paid) and be wearing a new watch, all in the time many people are still waiting.
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Old 25 August 2018, 12:45 AM   #23
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OP, to answer your question, I say, yes it is, if you love the watch that much. And while paying a premium is not ideal, if this is the name of the game at this time if you do not want to wait a long time (or indefinitely) and want the piece bad enough, then the premium is justified.
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Old 25 August 2018, 01:02 AM   #24
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anything over MSRP + tax is not reasonable. NO.
This !
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Old 25 August 2018, 01:06 AM   #25
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Let’s face it ,, they are overpriced at retail price.
Priced above that and the watch starts telling you about it’s owner
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Old 25 August 2018, 01:15 AM   #26
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Let’s face it ,, they are overpriced at retail price.
Priced above that and the watch starts telling you about it’s owner
And what is it about the owner that the watch tells?

I myself have been in this situation for a few weeks now. I can’t spend the extra premium but at the same time, no AD would put my name down for one as I haven’t bought brand new watches, hence no relationship with any of them.
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Old 25 August 2018, 01:24 AM   #27
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And I see your point and would wholeheartedly agree...IF (and I stress the word IF) retail was achievable for the common man. It's not, unfortunately.
Yes IF but the main reason cannot get at retail is down to those who are willing to pay crazy money for these watches.There are hundreds of Daytona C for sale for the ones willing to pay crazy prices.And while there are those willing to pay these prices the trend will continue, in many way the WIS type is to blame.
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Old 25 August 2018, 01:28 AM   #28
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Couldn't do it. Hard to get watch - yes I understand that. I just have a real problem paying over retail for something.
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Old 25 August 2018, 01:44 AM   #29
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Curious why he would sell you a watch for about 5k less than it is going for. If you're already jacking up the price, why not sell it for the market price?
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Old 25 August 2018, 02:10 AM   #30
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Yes IF but the main reason cannot get at retail is down to those who are willing to pay crazy money for these watches.There are hundreds of Daytona C for sale for the ones willing to pay crazy prices.And while there are those willing to pay these prices the trend will continue, in many way the WIS type is to blame.
Oh, I agree. Absolutely I do...we can definitely be our own worst enemies sometime.

I don't champion either side: only paying retail and waiting or paying the premium and getting it now. And I don't fault Rolex...they doubled down on their strategy which I'm sure has been largely successful for them.

My point is simply that at the end of the day, we've all got to decide what works best for us, and there really is no right answer in this new complex watch landscape.
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