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T.Mas · 1 October 2018, 10:27 PM

It’s October 1, the rumored day of a 5% price increase. What’s the verdict? Did it happen?

DavidUK · 1 October 2018, 10:32 PM

Yes, it has.
Advised by director of AD at the Rolex Warwick Castle event yesterday evening.

My £9,350 DJ41 is now £9,800 on the Rolex site. +4.81%

rambo99 · 1 October 2018, 11:20 PM

seems like the rise is not a global one.

padi56 · 1 October 2018, 11:23 PM

It's mainly just a currency exchange rise for the weak pound nothing more.

Jacobson · 1 October 2018, 11:24 PM

Quote:

Originally Posted by T.Mas

It’s October 1, the rumored day of a 5% price increase. What’s the verdict? Did it happen?

It happened.

Won't change the availability issue on Professional SS pieces.

More a currency related adjustment than an actual price increase

Clasper · 1 October 2018, 11:26 PM

Yes thats all it was close to 5% increase across the board, some slightly more or less than others so they can keep the figures clean with zero's on the end.

Clasper · 1 October 2018, 11:27 PM

It will be interesting to see if there's a 5% uplift for the Greys (Watchfinder etc) although based on some of the Greys prices it wouldn't surprise me to see 10% increase.

Jacobson · 1 October 2018, 11:29 PM

Was surprised to see WF have not changed prices yet

Vivalas · 2 October 2018, 03:11 AM

Quote:

Originally Posted by Jacobson

Was surprised to see WF have not changed prices yet

They’ve certainly been pushing prices up the last couple of years but they can’t keep doing it. They’ve dropped the price on the new Pepsi a couple of times. Was nearly 17.5k, then late 16’s, now late 15’s.

tyler1980 · 2 October 2018, 03:41 AM

Quote:

Originally Posted by Vivalas

They’ve certainly been pushing prices up the last couple of years but they can’t keep doing it. They’ve dropped the price on the new Pepsi a couple of times. Was nearly 17.5k, then late 16’s, now late 15’s.

UK secondary prices are quite a bit higher than US secondary prices (obviously the shortage is worse too) but WF has been really aggressive in pricing high.

£17.5k for a BLRO is almost $23k and US prices never got that bad and especially considering UK retail was $8800 including tax and US retail is $10k including sales tax... so the UK premium was around $14k in USD terms. That is crazy

WatchLurv · 4 October 2018, 10:56 PM

Quote:

Originally Posted by tyler1980

UK secondary prices are quite a bit higher than US secondary prices (obviously the shortage is worse too) but WF has been really aggressive in pricing high.

£17.5k for a BLRO is almost $23k and US prices never got that bad and especially considering UK retail was $8800 including tax and US retail is $10k including sales tax... so the UK premium was around $14k in USD terms. That is crazy

BLRO is down to 13K GBP now...And falling.

Eric-London · 2 October 2018, 03:51 AM

Quote:

Originally Posted by Jacobson

Was surprised to see WF have not changed prices yet

Lol they don't need to. WF already charge 10-15% more than everyone else.

tyler1980 · 2 October 2018, 03:57 AM

Quote:

Originally Posted by Eric-London

Lol they don't need to. WF already charge 10-15% more than everyone else.

thats why they put one of their locations in burlington arcade.... so their prices seem reasonable compared to the rest of the watch shops in there

Harry-57 · 1 October 2018, 11:32 PM

At midnight, the watch I have on order went from £9,900 to £10,350. Unwelcome but not disastrous. The models I can't get from ADs could cost anything, because wouldn't make any difference.

John DSSD · 2 October 2018, 12:12 AM

Quote:

Originally Posted by Harry-57

At midnight, the watch I have on order went from £9,900 to £10,350. Unwelcome but not disastrous. The models I can't get from ADs could cost anything, because wouldn't make any difference.

116613lb?

Raku · 2 October 2018, 12:59 AM

In the meantime the Tudor prices stay the same and you are more likely to find them in the shops.

R!$ · 2 October 2018, 01:12 AM

Increase or not- its still impossible to find any SS sports

kolarn · 2 October 2018, 01:34 AM

116500LN Now £9550 on the UK Rolex website.

Wizzle47 · 2 October 2018, 01:52 AM

There’s been a 3-5% increase across the board by the looks of things. Merely a currency correction, Rolex are still cheaper on this side of the pond even after the increase.

I can’t see it making any difference to UK stock levels, no-one who can spend £6,500 on a watch will be put off now it costs £6,800. Particularly when they trade £1-2k more than that on the grey market.

ALF61 · 2 October 2018, 02:27 AM

Doing the math on the increase, I come to realize that the UK had been getting discounts vs rest of the world in Rolex watches and probably primary reason of the hotter market. At 1.30 US$ per Pound, prices don´t reach US prices by a long shot. With the 5% price "increase", this in my view is merely a price adjustment.

tyler1980 · 2 October 2018, 02:47 AM

Quote:

Originally Posted by ALF61

Doing the math on the increase, I come to realize that the UK had been getting discounts vs rest of the world in Rolex watches and probably primary reason of the hotter market. At 1.30 US$ per Pound, prices don´t reach US prices by a long shot. With the 5% price "increase", this in my view is merely a price adjustment.

half true. Foreign buyers are getting a discount not paying in GBP. Its still 5% more for people based in pounds though as they cant take advantage of the currency advantage.

I happen to be based in US dollars so i have been getting Rolex watches at a healthy discount for a while now. Its still cheaper than US prices + sales tax.

Its a price adjustment to me

Elmer · 2 October 2018, 02:49 AM

AD called today to tell me my blro is now going to be £7150
On the plus side it’s arriving this week
Couldn’t be happier ��

tyler1980 · 2 October 2018, 02:54 AM

Quote:

Originally Posted by Elmer

AD called today to tell me my blro is now going to be £7150
On the plus side it’s arriving this week
Couldn’t be happier ��

£350 isnt terrible considering the alternative. Congrats

Elmer · 2 October 2018, 03:31 AM

Quote:

Originally Posted by tyler1980

£350 isnt terrible considering the alternative. Congrats

Thanks, couldn’t agree more

Sal_UKSheffield · 2 October 2018, 07:41 AM

This was a currency adjustment - price increase is yet to come... that came from my AD, he has no reason to lie - not like hes holding stock back lol

John DSSD · 4 October 2018, 10:08 PM

Quote:

Originally Posted by Sal_UKSheffield

This was a currency adjustment - price increase is yet to come... that came from my AD, he has no reason to lie - not like hes holding stock back lol

Stopped at my mum's for weekend last week and went to Doncaster town center, went into AD for a chat which is same company as your AD in Sheffield. They had no professional models on display which was unusual as I see explorers ,YMs on display window every time I visit.
Asked the manager Nicole If they had any explorer II in stock and she told me there's a waiting list for that reference and at least 3 month wait.
She said she could put me on list but I wasn't interested so I politely declined the offer.
On Monday when price increase happened, I past this AD again and they had both black and polar explorer IIs , blue faced YM , full gold sub on display with new increased price tags. So yeah, I won't be buying from Doncaster store since they lied to my face. Definitely holding stock back

chunkythebulldog · 4 October 2018, 10:59 PM

Quote:

Originally Posted by John DSSD

Stopped at my mum's for weekend last week and went to Doncaster town center

Can't believe Doncaster has a Rolex AD

Sal_UKSheffield · 5 October 2018, 12:17 AM

Quote:

Originally Posted by John DSSD

Stopped at my mum's for weekend last week and went to Doncaster town center, went into AD for a chat which is same company as your AD in Sheffield. They had no professional models on display which was unusual as I see explorers ,YMs on display window every time I visit.
Asked the manager Nicole If they had any explorer II in stock and she told me there's a waiting list for that reference and at least 3 month wait.
She said she could put me on list but I wasn't interested so I politely declined the offer.
On Monday when price increase happened, I past this AD again and they had both black and polar explorer IIs , blue faced YM , full gold sub on display with new increased price tags. So yeah, I won't be buying from Doncaster store since they lied to my face. Definitely holding stock back

That’s unfortunate
Not sure why they would do that

James at the Sheffield store called me and told me about the price increase and if i wanted it at current prices i would need to buy before the monday price increase.

Meadowhall Goldsmiths had a polar exp 2 in the window on sunday mate

Gl

Sent from my iPhone using Tapatalk

DoctorA · 2 October 2018, 08:46 AM

If you think about it, it’s not really a price increase, it’s “price adjustment”
With the British pound value decreasing, an ounce of gold now costs about 5% less (standardizing variables) so if you look at it in dollar or euro amount, it’s now about the same it was a year ago!

jdojoby · 2 October 2018, 09:17 AM

Tell why would anyone buy a watch from WF and pay 15% over the odds? Are these people very rich or just your average idiot?

1 October 2018, 10:27 PM	#1
T.Mas "TRF" Member Join Date: Sep 2015 Location: Switzerland Posts: 316	So, UK members, was there a price increase? It’s October 1, the rumored day of a 5% price increase. What’s the verdict? Did it happen?

1 October 2018, 11:23 PM	#4
padi56 "TRF" Life Patron Join Date: Jun 2005 Real Name: Peter Location: Llanfairpwllgwyng Watch: ing you. Posts: 53,060	It's mainly just a currency exchange rise for the weak pound nothing more. __________________ ICom Pro3 All posts are my own opinion and my opinion only. "The clock of life is wound but once, and no man has the power to tell just when the hands will stop. Now is the only time you actually own the time, Place no faith in time, for the clock may soon be still for ever." Good Judgement comes from experience,experience comes from Bad Judgement,.Buy quality, cry once; buy cheap, cry again and again. www.mc0yad.club Second in command CEO and left handed watch winder

1 October 2018, 11:29 PM	#8
Jacobson "TRF" Member Join Date: Nov 2010 Location: USA, UK, UAE Posts: 670	Was surprised to see WF have not changed prices yet __________________ ROLEX: 16570 - 16610LV - 116610LN - 116610LV - 16710 - 116710BLNR - 126710BLRO - 116622 Rhodium - 116520 Black - 116500LN White - 116500LN Black - 228206 Ice AP: 15450ST White - 15202ST Blue - 26331ST -- PP: 5711/1A Blue - 5056P-001 -- BP: 5008 1130 71S -- JLC: 3908420 -- Tudor: M79470-0001

2 October 2018, 08:46 AM	#29
DoctorA "TRF" Member Join Date: Oct 2017 Location: USA Posts: 6,545	If you think about it, it’s not really a price increase, it’s “price adjustment” With the British pound value decreasing, an ounce of gold now costs about 5% less (standardizing variables) so if you look at it in dollar or euro amount, it’s now about the same it was a year ago! __________________ Wear the watch you like, not the one they tell you to wear!

1 October 2018, 10:32 PM	#2
DavidUK "TRF" Member Join Date: Mar 2014 Location: Leicestershire UK Posts: 697	Yes, it has. Advised by director of AD at the Rolex Warwick Castle event yesterday evening. My £9,350 DJ41 is now £9,800 on the Rolex site. +4.81%

1 October 2018, 11:20 PM	#3
rambo99 Banned Join Date: Aug 2018 Location: Tokyo Watch: SD43,PAM1616,Hulk Posts: 3,567	seems like the rise is not a global one.

1 October 2018, 11:26 PM	#6
Clasper "TRF" Member Join Date: Nov 2012 Location: England Posts: 272	Yes thats all it was close to 5% increase across the board, some slightly more or less than others so they can keep the figures clean with zero's on the end.

1 October 2018, 11:27 PM	#7
Clasper "TRF" Member Join Date: Nov 2012 Location: England Posts: 272	It will be interesting to see if there's a 5% uplift for the Greys (Watchfinder etc) although based on some of the Greys prices it wouldn't surprise me to see 10% increase.

1 October 2018, 11:32 PM	#14
Harry-57 2024 Pledge Member Join Date: Apr 2018 Real Name: Harry Location: England Posts: 10,669	At midnight, the watch I have on order went from £9,900 to £10,350. Unwelcome but not disastrous. The models I can't get from ADs could cost anything, because wouldn't make any difference.

2 October 2018, 12:59 AM	#16
Raku "TRF" Member Join Date: Mar 2018 Location: London, UK Watch: Rolex Explorer Posts: 361	In the meantime the Tudor prices stay the same and you are more likely to find them in the shops.

2 October 2018, 01:12 AM	#17
R!$ Banned Join Date: Sep 2014 Location: SoCal Posts: 2,405	Increase or not- its still impossible to find any SS sports

2 October 2018, 01:34 AM	#18
kolarn "TRF" Member Join Date: Sep 2018 Location: UK Posts: 7	116500LN Now £9550 on the UK Rolex website.

2 October 2018, 01:52 AM	#19
Wizzle47 "TRF" Member Join Date: Oct 2015 Location: England Posts: 50	There’s been a 3-5% increase across the board by the looks of things. Merely a currency correction, Rolex are still cheaper on this side of the pond even after the increase. I can’t see it making any difference to UK stock levels, no-one who can spend £6,500 on a watch will be put off now it costs £6,800. Particularly when they trade £1-2k more than that on the grey market.

2 October 2018, 02:27 AM	#20
ALF61 "TRF" Member Join Date: Oct 2017 Location: Middle America Posts: 1,085	Doing the math on the increase, I come to realize that the UK had been getting discounts vs rest of the world in Rolex watches and probably primary reason of the hotter market. At 1.30 US$ per Pound, prices don´t reach US prices by a long shot. With the 5% price "increase", this in my view is merely a price adjustment.

2 October 2018, 02:49 AM	#22
Elmer "TRF" Member Join Date: Feb 2016 Location: England,Durham Watch: Sub 114060 Posts: 75	AD called today to tell me my blro is now going to be £7150 On the plus side it’s arriving this week Couldn’t be happier ��

2 October 2018, 07:41 AM	#25
Sal_UKSheffield "TRF" Member Join Date: Dec 2014 Location: UK Posts: 1,284	This was a currency adjustment - price increase is yet to come... that came from my AD, he has no reason to lie - not like hes holding stock back lol

2 October 2018, 09:17 AM	#30
jdojoby Banned Join Date: Jan 2008 Location: uk Posts: 106	Tell why would anyone buy a watch from WF and pay 15% over the odds? Are these people very rich or just your average idiot?

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