What Current Dog is the Next Hot Seller?

[No SUBctitute]

There are some Rolexes that weren't sought after when first released but that later became hard-to-get references. For example, when Batman was released it was fairly easy to get. And soon after release of the Hulk, it could be had at a discount---it is now going for thousands over MSRP.

Is there a current model which doesn't get much love, but will be the next Hulk or BLNR? (I realize this is kind of a hard question to answer since currently almost all SS professional models are hard to get, but assume we get closer to an equilibrium of supply and demand for the average SS model.)

[HogwldFLTR]

I believe it's the SD4K.

[Chilly Coconut]

Originally Posted by HogwldFLTR

I believe it's the SD4K.

The 5- or 6-digit one?

[HogwldFLTR]

Originally Posted by Chilly Coconut

The 5- or 6-digit one?

116600 with only a three year run.

[SS Oyster]

I think Explorer II 42mm could see uptick. It’s never been a dog, but has not been as highly prized.


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[shaunylw]

Originally Posted by SS Oyster

I think Explorer II 42mm could see uptick. It’s never been a dog, but has not been as highly prized.


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Totally agree. I rarely see these in the wild.


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[mjr24]

Originally Posted by shaunylw

Totally agree. I rarely see these in the wild.


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Eh....I don’t think it’s a great looking watch. I tend to think that’s why you don’t see them....

[shaunylw]

Originally Posted by mjr24

Eh....I don’t think it’s a great looking watch. I tend to think that’s why you don’t see them....

Might even be too big. They may have missed the mark on the size.


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[Rocket_Man]

They only became hard to get because of the general shortage in SS Sport models made them scarce. Not because they were a hit like the DaytonaC.

[Helmi]

The milgauss I guess. Never understand why it is not as popular as no date popular models? In fact with green crystal and orange accents it appeals to me more than a no date sub or explorer I. Yet not as popular. Human tastes vary alot

[jeffnnj]

Originally Posted by Helmi

The milgauss I guess. Never understand why it is not as popular as no date popular models? In fact with green crystal and orange accents it appeals to me more than a no date sub or explorer I. Yet not as popular. Human tastes vary alot

Bought mine around 2011 when they were nearly impossible to find. LOVED that watch. It's also the watch that I've received the most compliments on.

[WJGESQ]

Originally Posted by Helmi

The milgauss I guess. Never understand why it is not as popular as no date popular models? In fact with green crystal and orange accents it appeals to me more than a no date sub or explorer I. Yet not as popular. Human tastes vary alot

I think that's a contender too.

[returntorolex]

Short hands Explorer 1

[wulin]

Coulld be the new explorer especially if it gets the ceremic bezel

[TswaneNguni]

Anything that has a short production run ...

Cellini Prince has been discontinued,not much loved.AD has one new,at a great price ...who knows,in 20 years time the market thinks it wonderful !!

[peterpl]

Its funny - nothing has changed since the BLNR and the Hulk first came out years and years ago. No love or minimal love for them especially the Hulk it was hated by many watch guys.

Its only hype. These were not hot watches and there has been no significant changes in peoples style etc since their release. Now all of the sudden the hulk is the most beautiful Rolex. Hahahaha. Utterly ridiculous.

Once a dog always a dog as the saying goes.

[Shamorai]

Originally Posted by peterpl

Its funny - nothing has changed since the BLNR and the Hulk first came out years and years ago. No love or minimal love for them especially the Hulk it was hated by many watch guys.

Its only hype. These were not hot watches and there has been no significant changes in peoples style etc since their release. Now all of the sudden the hulk is the most beautiful Rolex. Hahahaha. Utterly ridiculous.

Once a dog always a dog as the saying goes.

A green watch was not something I thought i’d ever get myself after seeing it in a store, I mean who buys a green watch, right?
But I kept thinking about it and remembering how nice it looked, until several years later I had to have it. It’s not just hype, it just needed a while for it to be accepted.

[peterpl]

Originally Posted by Shamorai

A green watch was not something I thought i’d ever get myself after seeing it in a store, I mean who buys a green watch, right?
But I kept thinking about it and remembering how nice it looked, until several years later I had to have it. It’s not just hype, it just needed a while for it to be accepted.

I got sucked into it a while ago as well. I bought the Hulk before the SS craze just to see if it was for me.

I sold it after the honeymoon period I think it was 3 months or so into ownership. Now the Bluesy is what you call beautiful - that watch has been around since I had the Hulk and its still here.

Many people are getting sucked into hype and Instagram and buying based on that. That almost always ends in a flip and losing money unless you buy really well but then again all grays low ball you when its time to sell or trade.

[zjd168]

if the AK is discontinued this year...

[Rocket launcher]

Originally Posted by zjd168

if the AK is discontinued this year...

Has to be the Air-King..what's not to like a milgauss with a fascinating dial

[Carondelet]

Originally Posted by zjd168

if the AK is discontinued this year...

Dude what you said!? haha If the AK was discontinued this year, I would predict it's value shooting up by 30%

[JPMickB83]

It’s impossible to predict something like this, and what seem like possible choices today (Z-Blue Milgauss, Red letter SD, etc) will most likely appreciate in value but not spike, since trends and the overall health of the market will play a big role.

Based on Rolex’s trend of making luxury “show pieces” vs true “tool” watches (which is now Tudor’s playground; e.g. the Pelagos and BBGMT), the desirable Rolexes will be those containing precious metals. Reason 1: Rolex is obviously pushing this by restricting SS models. Reason 2: The inherent value of gold/platinum will be attractive if the economy tanks. Reason 3: the two-tone trend is quietly coming back. Reason 4: smaller watches are back en vogue as well.

Therefore, my guess is the Yachtmaster 1, two-tone subs, and two-tone Daytonas will be the hotness in the next two years for “attainable” “sport” watches, since all of them are currently selling for less than list. They’re beautiful, they’re functional, and they’re comfortable (unlike a DSSD, for example).

Anyone wanting an SS model from an AD will likely have to buy a solid gold/platinum piece to have access to an SS model, and there will be a system in place to prevent the secondary market from going bonkers.

Rolex is Rolex, but I bet their ultimate goal is to oust Vacheron from the Holy Trinity, and the only way they can do that is if their starting price for a SS sports model is close to $20k (curiously, which is exactly how much an SS Daytona goes for...).

Tudor can come in and sweep up anyone unable to purchase that 2027 model year $30k Super Oysterquartz Anniversary Edition, lol.

[Joergen]

Originally Posted by JPMickB83

It’s impossible to predict something like this, and what seem like possible choices today (Z-Blue Milgauss, Red letter SD, etc) will most likely appreciate in value but not spike, since trends and the overall health of the market will play a big role.

Based on Rolex’s trend of making luxury “show pieces” vs true “tool” watches (which is now Tudor’s playground; e.g. the Pelagos and BBGMT), the desirable Rolexes will be those containing precious metals. Reason 1: Rolex is obviously pushing this by restricting SS models. Reason 2: The inherent value of gold/platinum will be attractive if the economy tanks. Reason 3: the two-tone trend is quietly coming back. Reason 4: smaller watches are back en vogue as well.

Therefore, my guess is the Yachtmaster 1, two-tone subs, and two-tone Daytonas will be the hotness in the next two years for “attainable” “sport” watches, since all of them are currently selling for less than list. They’re beautiful, they’re functional, and they’re comfortable (unlike a DSSD, for example).

Anyone wanting an SS model from an AD will likely have to buy a solid gold/platinum piece to have access to an SS model, and there will be a system in place to prevent the secondary market from going bonkers.

Rolex is Rolex, but I bet their ultimate goal is to oust Vacheron from the Holy Trinity, and the only way they can do that is if their starting price for a SS sports model is close to $20k (curiously, which is exactly how much an SS Daytona goes for...).

Tudor can come in and sweep up anyone unable to purchase that 2027 model year $30k Super Oysterquartz Anniversary Edition, lol.

Great analysis! Look forward to 2027

[Generation]

Originally Posted by JPMickB83

Rolex is Rolex, but I bet their ultimate goal is to oust Vacheron from the Holy Trinity, and the only way they can do that is if their starting price for a SS sports model is close to $20k (curiously, which is exactly how much an SS Daytona goes for...).

Not to highjack this thread, but I'm genuinely curious about Vacheron Constantin being ousted from the Holy Trinity. Are they the least popular of the Holy Trinity? Is there really any chance they could be ousted? I ask because I'm currently deciding between a Rolex and a Vacheron Constantin as my first high-end luxury watch.

[AK797]

Originally Posted by Generation

Not to highjack this thread, but I'm genuinely curious about Vacheron Constantin being ousted from the Holy Trinity. Are they the least popular of the Holy Trinity? Is there really any chance they could be ousted? I ask because I'm currently deciding between a Rolex and a Vacheron Constantin as my first high-end luxury watch.

It won't happen, Rolex simply do not make grand complications, an AC is their limit, as they are a sports firm, not a dress one. They are and aim to continue to be the dominant force in the mid-lux market but are not going for the Haute market.

[Roger Lococco]

Originally Posted by Generation

Not to highjack this thread, but I'm genuinely curious about Vacheron Constantin being ousted from the Holy Trinity. Are they the least popular of the Holy Trinity? Is there really any chance they could be ousted? I ask because I'm currently deciding between a Rolex and a Vacheron Constantin as my first high-end luxury watch.

Two entirely different watch companies and approaches. I'd recommend getting the watch you like the most and not getting too caught up in the supposed hierarchies - which are largely artificial in my view.

Which Rolex and which Vacheron are you considering?

[Generation]

I really appreciate the responses to my question about Vacheron Constantin.

Originally Posted by Roger Lococco

Which Rolex and which Vacheron are you considering?

It's between the Rolex Datejust 41 with silver or white dial (MSRP: ~$7,500) and the Vacheron Constantin Fiftysix Self-Winding (MSRP: ~$12,000). If anyone can help me decide, that would be nice! I know the Datejust isn't the coolest Rolex out there, but I want to get something I find aesthetically pleasing, too, not just something with investment potential or the "cool" factor.

[sillo]

Originally Posted by Generation

I want to get something I find aesthetically pleasing, too, not just something with investment potential or the "cool" factor.

Doesn't matter what you buy because you're doing it the right way.

[AK797]

Originally Posted by Generation

I really appreciate the responses to my question about Vacheron Constantin.



It's between the Rolex Datejust 41 with silver or white dial (MSRP: ~$7,500) and the Vacheron Constantin Fiftysix Self-Winding (MSRP: ~$12,000). If anyone can help me decide, that would be nice! I know the Datejust isn't the coolest Rolex out there, but I want to get something I find aesthetically pleasing, too, not just something with investment potential or the "cool" factor.

I've not handled the 56 but if it has VC's usual quality then that is an attractive price. I'd be very tempted.

[Justindo]

When the Air King is discontinued (I have no idea when this will be), I think it could be a strong contender. It's both unique and unpopular. I also think the discontinued 40mm Ceramic Sea-Dweller will grow in popularity.

Originally Posted by Generation

I really appreciate the responses to my question about Vacheron Constantin.



It's between the Rolex Datejust 41 with silver or white dial (MSRP: ~$7,500) and the Vacheron Constantin Fiftysix Self-Winding (MSRP: ~$12,000). If anyone can help me decide, that would be nice! I know the Datejust isn't the coolest Rolex out there, but I want to get something I find aesthetically pleasing, too, not just something with investment potential or the "cool" factor.

Vacheron is several levels above Rolex but that particular Vacheron is not really representative of the brand, as it lacks the Geneva Seal and features an unremarkable movement that both Cartier and Piaget use and it is not finished particularly well. Its movement is also on the small side for the watch and, while the watch is handsome overall, the date window looks terrible on it. Now if you were considering the steel Fiftysix Day-Date or Complete Calendar or the Historiques 1942, I would have nothing but praise for the watches. All of these, however, are considerably more expensive than the basic Fiftysix. You might consider looking at JLC's and GO's offerings, which, in my opinion, offer a much better value than the basic Fiftysix.