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watchmaker · 21 March 2019, 07:13 AM

Has anyone noticed that the images of the Basel releases do not feature crowns that line up perfectly when horizontal.

High five to whatever marketing person made that call

4BostonB · 21 March 2019, 07:18 AM

The only watch that has this as a feature is the PM SkyDweller. Press pics are just CGI, but in order to do this for Basel they'd need to comb through the output to find watches with the crown lining up... which is a 0.3% chance.... of course they didn't.

watchmaker · 21 March 2019, 07:24 AM

Quote:

Originally Posted by 4BostonB

The only watch that has this as a feature is the PM SkyDweller. Press pics are just CGI, but in order to do this for Basel they'd need to comb through the output to find watches with the crown lining up... which is a 0.3% chance.... of course they didn't.

Maybe I should clarify, I understand why in real life the crown doesn’t line up (pm sky dweller excluded).

I raise the point because it is normal for their marketing cgi to show it perfectly lined up which has led many people to unrealistic expectations.

It’s good to see some new angles.

Coop13 · 21 March 2019, 07:22 AM

Quote:

Originally Posted by watchmaker

Has anyone noticed that the images of the Basel releases do not feature crowns that line up perfectly when horizontal.

High five to whatever marketing person made that call

What’s your point exactly?

904VT · 22 March 2019, 04:53 AM

Quote:

Originally Posted by Coop13

What’s your point exactly?

It's pretty obvious. In the real world, crowns don't align (outside of some Sky D's), so he's giving props for marketing a more genuine representation of the watch in real life.

chicagowatchman · 21 March 2019, 07:22 AM

That’s really cool ��
Maybe now we won’t be so anal about our watches

R!$ · 23 March 2019, 05:43 AM

Quote:

Originally Posted by chicagowatchman

That’s really cool ��
Maybe now we won’t be so anal about our watches

Nice PT Masterpiece
The crown aligns on my PT Masterpiece

Steerpike999 · 21 March 2019, 08:52 AM

Since when is it a "thing" to have the crown line up??
FWIW, Not something I ever look for or notice.

Roddypeepa · 22 March 2019, 04:42 AM

Quote:

Originally Posted by Steerpike999

Since when is it a "thing" to have the crown line up??

FWIW, Not something I ever look for or notice.

Wish I could see well enough to notice. Age catches us all. :(

Sent from my iPhone using Tapatalk

Dirt · 22 March 2019, 07:39 AM

Quote:

Originally Posted by Steerpike999

Since when is it a "thing" to have the crown line up??
FWIW, Not something I ever look for or notice.

It's always been "a thing" for some people that do not understand the practical realities of how the "whole thing" actually works.
There's been plenty of threads on this forum and posts within threads regarding the Coronet allignment issue.
It's usually along the lines of "Surely Rolex could line the crown up. Why are Rolex so slack. I paid X amount of $ for this watch, and it's totally unacceptable". Etc etc etc.

Coop13 · 21 March 2019, 08:58 AM

This is a confusing post.

SearChart · 22 March 2019, 04:55 AM

Maybe that will finally put some of the OCD to rest

Quote:

Originally Posted by Coop13

This is a confusing post.

Not really.

Coop13 · 23 March 2019, 04:23 AM

Quote:

Originally Posted by SearChart

Maybe that will finally put some of the OCD to rest

Not really.

Ok. Can you please explain what the OP is saying in his initial post?

indexmatch · 22 March 2019, 04:55 AM

OP, as much as there’s confusion, I get what you’re saying and I def think it’s nice for Rolex to start managing expectations for crown orientation, good catch!

Dirt · 22 March 2019, 07:44 AM

Quote:

Originally Posted by indexmatch

OP, as much as there’s confusion, I get what you’re saying and I def think it’s nice for Rolex to start managing expectations for crown orientation, good catch!

Agreed.
Very observant

Wizardly · 22 March 2019, 05:01 AM

I am totally anal about alignment and was totally bonkers over finding a lined up rehaute (crown at twelve)... but could give a rat's can about the crown being perfectly straight up at locked position. It's a moving part that will change a bit over time. Mine is at about ten o'clock when locked hard and it looks just fine to me.

rjstuf001 · 22 March 2019, 05:15 AM

I think we should make a much bigger deal of this misaligned crown issue so the pre-owned market gets flooded with tons of those "defective" watches at cut-rate prices

pkincy · 22 March 2019, 05:29 AM

Are we talking about the crown on the face or on the crown?

904VT · 22 March 2019, 05:30 AM

Quote:

Originally Posted by pkincy

Are we talking about the crown on the face or on the crown?

The crown on the crown. Lol I'm sure that's not the proper term, but what i call it too

Dirt · 22 March 2019, 07:42 AM

Quote:

Originally Posted by 904VT

The crown on the crown. Lol I'm sure that's not the proper term, but what i call it too

It should be the Coronet on the Winding crown.

Funnily enough they never whinge about other brands over the same issue.
Perhaps Omega gets away with it because the Omega symbol is so forgiving in that respect.

904VT · 23 March 2019, 05:17 AM

Quote:

Originally Posted by Dirt

It should be the Coronet on the Winding crown.

Funnily enough they never whinge about other brands over the same issue.
Perhaps Omega gets away with it because the Omega symbol is so forgiving in that respect.

Thank you

I agree, they give Rolex such a hard time. I think some people take perfection too literally.

tng11 · 22 March 2019, 07:42 AM

My BLNR was the first one that had a perfectly aligned crown. I was so excited that I finally had one with it.

When the AD pulled out the BLRO in front of me, didn't even notice. I wasn't going to say no over silly crown alignment.

Reality is you're going to take whatever you're offered no matter the crown position and you're just going to have to deal with it.

richard371 · 23 March 2019, 04:47 AM

I don’t think they are supposed to line up. It’s luck of the draw based on how screws/threads work etc. They prob got tired of the emails and service calls about it.

Likestheshiny · 23 March 2019, 05:04 AM

Quote:

This is a confusing post.

Not to anyone familiar with previous discussions on the "issue." The winding crown not always landing with the logo oriented neatly bothers some people.

My BLNR aligned perfectly after it came back from the RSC for regulation. Three years later, the gaskets have compressed and it goes another quarter turn. Fortunately, I don't much care.

SoCal_Batman · 23 March 2019, 05:24 AM

Pretty funny because when I bought my Air-King, the crown lined up perfectly. Didn't notice until I got home, but was stoked to find it that way.

Makes it easier for me to give it a quick glance and make sure it's locked down before going swimming or taking a shower.

Syed117 · 23 March 2019, 05:32 AM

Not sure why so many people consider the crown being perpendicular to the crown on the dial to be correctly lined up.

In an ideal world, I would have the crown face the same direction as the one on the dial. Up when looking at the watch like you would normally look at a watch.

That being said, it would be a nice touch, but it doesn't matter.

21 March 2019, 07:13 AM	#1
watchmaker TechXpert Join Date: Feb 2009 Real Name: Scott Location: London Posts: 2,242	Crown Orientation - Basel pieces Has anyone noticed that the images of the Basel releases do not feature crowns that line up perfectly when horizontal. High five to whatever marketing person made that call

21 March 2019, 07:22 AM	#6
chicagowatchman "TRF" Member Join Date: Jul 2007 Location: Chicago IL Watch: Platinum DDMasterp Posts: 1,983	That’s really cool �� Maybe now we won’t be so anal about our watches __________________ Men's Platinum Day Date Masterpiece Men's 18k Day Date Crown Collection Men's Franck Muller 18k Conquistador Cortez Men's SS Cartier Pasha MEMBER # 5534 USA CHICAGO IL

22 March 2019, 05:01 AM	#16
Wizardly "TRF" Member Join Date: Jan 2019 Real Name: Ernie Location: Los Angeles Watch: Rolex Submariner Posts: 271	I am totally anal about alignment and was totally bonkers over finding a lined up rehaute (crown at twelve)... but could give a rat's can about the crown being perfectly straight up at locked position. It's a moving part that will change a bit over time. Mine is at about ten o'clock when locked hard and it looks just fine to me. __________________

22 March 2019, 05:15 AM	#17
rjstuf001 "TRF" Member Join Date: Feb 2014 Location: CO, USA Watch: Made in Suisse Posts: 444	I think we should make a much bigger deal of this misaligned crown issue so the pre-owned market gets flooded with tons of those "defective" watches at cut-rate prices __________________ Rolex 14060M · 16710 · 114270 · 16570 · 116520 · 16200 Tudor 79090 Breitling · Hamilton · IWC · Jaeger-LeCoultre · Longines · Omega · Tag Heuer · Zenith

23 March 2019, 05:24 AM	#25
SoCal_Batman "TRF" Member Join Date: Mar 2018 Real Name: C.R. Location: Los Angeles Watch: ♛ BLNR \| AK Posts: 1,029	Crown Orientation - Basel pieces Pretty funny because when I bought my Air-King, the crown lined up perfectly. Didn't notice until I got home, but was stoked to find it that way. Makes it easier for me to give it a quick glance and make sure it's locked down before going swimming or taking a shower. __________________ "The more I see, the less I know for sure." - John Lennon

21 March 2019, 07:18 AM	#2
4BostonB "TRF" Member Join Date: Mar 2018 Location: Boston Watch: 116710LN Posts: 196	The only watch that has this as a feature is the PM SkyDweller. Press pics are just CGI, but in order to do this for Basel they'd need to comb through the output to find watches with the crown lining up... which is a 0.3% chance.... of course they didn't.

21 March 2019, 08:52 AM	#8
Steerpike999 "TRF" Member Join Date: Dec 2017 Location: Melbourne Watch: A few..... Posts: 931	Since when is it a "thing" to have the crown line up?? FWIW, Not something I ever look for or notice.

21 March 2019, 08:58 AM	#11
Coop13 Banned Join Date: Feb 2018 Location: USA Watch: SBGW231, SRP777 Posts: 567	This is a confusing post.

22 March 2019, 04:55 AM	#14
indexmatch "TRF" Member Join Date: Jan 2015 Location: SF Watch: BLNR, 116655, 5164 Posts: 191	OP, as much as there’s confusion, I get what you’re saying and I def think it’s nice for Rolex to start managing expectations for crown orientation, good catch!

22 March 2019, 05:29 AM	#18
pkincy "TRF" Member Join Date: Mar 2019 Location: SoCal Posts: 525	Are we talking about the crown on the face or on the crown?

22 March 2019, 07:42 AM	#22
tng11 "TRF" Member Join Date: Jun 2016 Location: N/A Posts: 3,634	My BLNR was the first one that had a perfectly aligned crown. I was so excited that I finally had one with it. When the AD pulled out the BLRO in front of me, didn't even notice. I wasn't going to say no over silly crown alignment. Reality is you're going to take whatever you're offered no matter the crown position and you're just going to have to deal with it.

23 March 2019, 04:47 AM	#23
richard371 2024 Pledge Member Join Date: Sep 2007 Location: sf Watch: 116500LN White Posts: 1,853	I don’t think they are supposed to line up. It’s luck of the draw based on how screws/threads work etc. They prob got tired of the emails and service calls about it.

23 March 2019, 05:32 AM	#26
Syed117 "TRF" Member Join Date: Oct 2012 Real Name: Syed Location: The Ether Posts: 3,388	Not sure why so many people consider the crown being perpendicular to the crown on the dial to be correctly lined up. In an ideal world, I would have the crown face the same direction as the one on the dial. Up when looking at the watch like you would normally look at a watch. That being said, it would be a nice touch, but it doesn't matter. __________________ Rolex Datejust 41 126334 \| Omega Speedmaster Professional Hesalite \| Cartier Santos Large \| Tudor Black Bay 58

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