Rolex AD/Boutique Switzerland

[JoeMcGovern92]

Hello,

I am thinking of taking a holiday to Switzerland later this year and was wondering if anyone had any recommendations as to the best Rolex AD/Boutique to visit.

Thanks

[InitialAndPitch]

I was there a few weeks ago after being in Paris. Switzerland is one of the most expensive places on earth to buy a Rolex. Cool irony. I was in Zurich, Basel, Bern, Lucerne, Geneva and a host of other day trips to smaller centres. Nothing but PM models on display - you just get to hear no in German: Nein. But yes there are AD’s everywhere.

You haven’t mentioned what you want but based on a lot of burned shoe leather there’s not much around. One of biggest dealers is Bucherer

Bern



Lucerne



Zurich



And on it goes

The windows look like this - PM territory

[Yaz]

Hi !
It depends on where you will be located !
I live in Geneva and the main AD here in Switzerland is Bucherer (2 shops downtown, 1 at the Airport of Genève-Cointrin). You can also find Chrono-Time, also downtown...but as InitialAndPitch said, I don't think you'll find anything (SS models like Daytona, GMT Master or Submariner are all soldout and you will wait a lot before getting a call) except if you are asking for others model or much more expensive (I am thinking about the Platinium Day-Date -President- I've seen at Bucherer last time).
One more thing, watches are here less expensive respect to some countries (UK, France, Germany, ...) because CHF is lower than EUR/GBP and VAT is lower also (<8%, respect to Europe which is around 20%)...

So in one word, it depends on the model, and the location but maybe everywhere here in Switzerland, you'll find Bucherer.

Cheers.

[JoeMcGovern92]

Thanks for the replies, I was not looking for any specific models more a case of window shopping and having some good conversations.

[Yaz]

In that case you can go at Bucherer, enjoy their coffee and talk Rolex (and others).
At the 4th floor there is always Expo-like events (last month, it was about Rolex Submariner).